Description review
Syntropic Scribe - B2B SaaS Content Marketer
Kalungi · Mexico · back to the listing
HR standards
77/100
solid
Title ↔ description
62/100
needs work
Reads as
Content Marketer
100% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
Large employers
- Content Marketing Manager Canonical
- Content Marketing Manager Canonical Ltd.
- Marketing Associate Canonical Ltd.
- Group Content Strategy Manager, Adobe.com Adobe
- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
- Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
- Entry-Level Marketing Role - South Korea Educato
- Creative Director, YouTube Flick
- Growth Intern (Fall, Winter cycles) CatchBack Cards
What the listing never says
- 36 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Syntropic Scribe
Kalungi is hiring a Syntropy Scribe.
This is a senior content strategist and writer role, but at Kalungi, the work doesn’t start with writing.
As a Kalungi Scribe, work begins with people, not keywords. We extract insight from founders, customers, and the market, then turn that insight into clear narratives and high-impact content for B2B SaaS GTM.
We don’t start from briefs or prompts; we start from interviews, research, and pattern recognition. SEO-friendly and high-converting content that ranks is the result of our Scribe work.
We use AI because it can help with drafting and speed, but AI can’t decide what matters. That’s our job.
What you’ll do
1. Extract human signal
• Run interviews with founders, customers, sales teams, and subject-matter experts
• Mine calls, transcripts, win/loss notes, and field conversations for non-obvious insights
• Identify patterns, tensions, and language buyers actually use, not what tools infer
2. Turn insight into narrative and positioning
• Translate raw signal into clear positioning, messaging, and POVs for B2B SaaS companies
• Create messaging and positioning guides teams can use across marketing and sales
• Partner with the Syntropy Navigator (CMO) to ensure narrative clarity drives GTM strategy
3. Write and shape high-impact content
• Website copy (core pages, positioning, use cases)
• Long-form content like webinars, lead magnets, guides, and narrative-driven reports
• Blog content grounded in original insight, not recycled opinion
• Ad copy and landing page copy that reflects real buyer language
• Founder and customer stories
• Social and distribution content that carries signal, not fluff
4. Repurpose with intent
• Turn interviews, webinars, and long-form assets into cohesive content systems
• Repurpose insight across blogs, social, email, and sales enablement — without diluting the core narrative
• Ensure every derivative asset reinforces the same story
5. Use AI to accelerate, not replace, thinking
• Use AI tools to support research, synthesis, drafting, and repurposing
• Set up prompts, workflows, and content libraries that speed up production while preserving voice and signal
• Act as the editor-in-chief: refining, correcting, and deciding what should not be automated.
What this role is not
This role is not:
• A keyword-first SEO content role
• A blog factory or content ops position
• Prompt-only AI writing or ghostwriting
• A volume or velocity output function
What we’re looking for
You likely have experience in content strategy, writing, journalism, research, product marketing, or strategy, ideally in B2B SaaS.
You are:
• A strong interviewer who knows how to ask the question behind the question
• A sharp synthesizer who can turn complexity into simple, precise language
• A confident writer who values clarity over cleverness
• Comfortable shaping messaging, positioning, and narrative, not just executing briefs
• Fluent enough in B2B SaaS to recognize real signal versus surface-level noise
• Experienced using AI tools as support, without outsourcing judgment to them
We care more about how you think than the tools you’ve used.
How you’ll know you’re succeeding
You’re winning when:
• Founders and clients say, “That’s exactly what we’re seeing, we just hadn’t named it.”
• Messaging and positioning become clearer and more consistent across channels
• Content performs better because it’s grounded in real insight, not tactics
• Sales, marketing, and leadership pull from the same narrative source of truth
• AI-assisted content improves because the underlying thinking is strong
What we offer
• Competitive salary
• Fully remote work environment
• The opportunity to shape the future of how agencies work in the age of AI
A Note on Video Introductions & Cover Letters
At Kalungi, we value syntropy - bringing order, clarity, and purpose to the work we do. Your cover letter and video introduction are your first opportunity to do the same: to shape a clear, intentional story about who you are and how you create impact. The video doesn't have to be elaborate! Get out your phone and take a spontaneous "selfie video". Don't overthink it. Applicants who have lackluster cover letters or who fail to provide a video intro will be disqualified.
About Kalungi
Kalungi helps B2B SaaS companies grow through full-spectrum marketing—from strategy and positioning to campaign management and optimization. We bring proven frameworks, mentorship, and an entrepreneurial spirit to every client engagement.
We’re excited to learn more about you—and the stories you can help us tell.
– The Kalungi Team
Kalungi is an equal-opportunity employer. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any applicant because of age, disability, gender, race, religion, or any other basis protected by law.
Salary: $16 - $18/hr DOEOriginally posted on Himalayas
Kalungi is hiring a Syntropy Scribe.
This is a senior content strategist and writer role, but at Kalungi, the work doesn’t start with writing.
As a Kalungi Scribe, work begins with people, not keywords. We extract insight from founders, customers, and the market, then turn that insight into clear narratives and high-impact content for B2B SaaS GTM.
We don’t start from briefs or prompts; we start from interviews, research, and pattern recognition. SEO-friendly and high-converting content that ranks is the result of our Scribe work.
We use AI because it can help with drafting and speed, but AI can’t decide what matters. That’s our job.
What you’ll do
1. Extract human signal
• Run interviews with founders, customers, sales teams, and subject-matter experts
• Mine calls, transcripts, win/loss notes, and field conversations for non-obvious insights
• Identify patterns, tensions, and language buyers actually use, not what tools infer
2. Turn insight into narrative and positioning
• Translate raw signal into clear positioning, messaging, and POVs for B2B SaaS companies
• Create messaging and positioning guides teams can use across marketing and sales
• Partner with the Syntropy Navigator (CMO) to ensure narrative clarity drives GTM strategy
3. Write and shape high-impact content
• Website copy (core pages, positioning, use cases)
• Long-form content like webinars, lead magnets, guides, and narrative-driven reports
• Blog content grounded in original insight, not recycled opinion
• Ad copy and landing page copy that reflects real buyer language
• Founder and customer stories
• Social and distribution content that carries signal, not fluff
4. Repurpose with intent
• Turn interviews, webinars, and long-form assets into cohesive content systems
• Repurpose insight across blogs, social, email, and sales enablement — without diluting the core narrative
• Ensure every derivative asset reinforces the same story
5. Use AI to accelerate, not replace, thinking
• Use AI tools to support research, synthesis, drafting, and repurposing
• Set up prompts, workflows, and content libraries that speed up production while preserving voice and signal
• Act as the editor-in-chief: refining, correcting, and deciding what should not be automated.
What this role is not
This role is not:
• A keyword-first SEO content role
• A blog factory or content ops position
• Prompt-only AI writing or ghostwriting
• A volume or velocity output function
What we’re looking for
You likely have experience in content strategy, writing, journalism, research, product marketing, or strategy, ideally in B2B SaaS.
You are:
• A strong interviewer who knows how to ask the question behind the question
• A sharp synthesizer who can turn complexity into simple, precise language
• A confident writer who values clarity over cleverness
• Comfortable shaping messaging, positioning, and narrative, not just executing briefs
• Fluent enough in B2B SaaS to recognize real signal versus surface-level noise
• Experienced using AI tools as support, without outsourcing judgment to them
We care more about how you think than the tools you’ve used.
How you’ll know you’re succeeding
You’re winning when:
• Founders and clients say, “That’s exactly what we’re seeing, we just hadn’t named it.”
• Messaging and positioning become clearer and more consistent across channels
• Content performs better because it’s grounded in real insight, not tactics
• Sales, marketing, and leadership pull from the same narrative source of truth
• AI-assisted content improves because the underlying thinking is strong
What we offer
• Competitive salary
• Fully remote work environment
• The opportunity to shape the future of how agencies work in the age of AI
A Note on Video Introductions & Cover Letters
At Kalungi, we value syntropy - bringing order, clarity, and purpose to the work we do. Your cover letter and video introduction are your first opportunity to do the same: to shape a clear, intentional story about who you are and how you create impact. The video doesn't have to be elaborate! Get out your phone and take a spontaneous "selfie video". Don't overthink it. Applicants who have lackluster cover letters or who fail to provide a video intro will be disqualified.
About Kalungi
Kalungi helps B2B SaaS companies grow through full-spectrum marketing—from strategy and positioning to campaign management and optimization. We bring proven frameworks, mentorship, and an entrepreneurial spirit to every client engagement.
We’re excited to learn more about you—and the stories you can help us tell.
– The Kalungi Team
Kalungi is an equal-opportunity employer. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any applicant because of age, disability, gender, race, religion, or any other basis protected by law.
Salary: $16 - $18/hr DOEOriginally posted on Himalayas