Description review
ASO Manager
Gaana · India · back to the listing
HR standards
53/100
needs work
Title ↔ description
83/100
solid
Reads as
Marketing Manager
95% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Responsibilities and Duties :
• Optimizing Apps for App Store and Google Play
- Create and implement ASO strategy to improve conversion rate
- Manage and scale Apple Search Ads (ASA) campaigns
- Plan and follow-up on traffic- and other marketing initiatives
- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
- Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics
Skills Required :
• Experience with ASO
- Excellent analytical skills
- A good understanding of the mobile gaming market
- Ability to communicate across a number of levels and be able to influence development and marketing teams
- Excellent written and verbal communication skills
- Proficiency in additional language - strong advantage
- Experience working with ASA - strong advantage
- Ability to work under your own initiative
Originally posted on Himalayas
• Optimizing Apps for App Store and Google Play
- Create and implement ASO strategy to improve conversion rate
- Manage and scale Apple Search Ads (ASA) campaigns
- Plan and follow-up on traffic- and other marketing initiatives
- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
- Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics
Skills Required :
• Experience with ASO
- Excellent analytical skills
- A good understanding of the mobile gaming market
- Ability to communicate across a number of levels and be able to influence development and marketing teams
- Excellent written and verbal communication skills
- Proficiency in additional language - strong advantage
- Experience working with ASA - strong advantage
- Ability to work under your own initiative
Originally posted on Himalayas