Description review

Business Development Representative

Dutchie · USA · back to the listing

HR standards

64/100

needs work

Title ↔ description

95/100

strong

Reads as

Sales Representative

100% confident

What this role officially is

commercial sales representative — ESCO, the EU occupation classification

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative

How others title the same work

Large employers

  • EHR Principal Sales Executive, HCLS US Providers Amazon.com
  • Channel Partner Sales Executive Canonical
  • Embedded Devices Software Solution Sales Account Manager Canonical
  • Embedded Devices Software Solution Sales Manager (APAC) Canonical
  • Embedded Devices Software Solution Sales Manager (Americas) Canonical

Startups

  • Account Executive (Full Cycle) AviaryAI
  • Founding GTM / AEs Balance
  • Business Development / Sales Intern Blaze
  • Sales Intern Blaze
  • Account Executive Blee

What the listing never says

  • 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
  • No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

About Dutchie

Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups.

Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.

About This Job

As a Business Development Representative on our outbound team, you'll find and open doors with dispensaries that haven't discovered Dutchie yet. You'll build target lists, run sequences, and start conversations that turn into qualified meetings for our Account Executives and Account Managers. To succeed here, you'll need to be curious about the businesses you're prospecting into, resourceful when a first attempt doesn't land, and genuinely energized by the grind of top-of-funnel outbound — the volume, the research, the follow-up.

This role sits on a strong, growing sales team and comes with real coaching and mentorship as you ramp. You'll need to move comfortably across systems and adapt quickly as our outbound motion takes shape — prioritizing the accounts and activities that create the most pipeline. Your success will be rooted in consistent activity, sharp messaging, and a coachable mindset that keeps improving week over week.

What You'll Do…

• Outbound Prospecting: Build and work target account lists across U.S. dispensaries, using state, license status, and market maturity to prioritize who you reach out to and when.

• Multi-Channel Outreach: Run cold and warm outreach across call, email, and social, using the Dutchie Revenue Playbook to deliver consistent, proof-point-driven messaging that resonates with dispensary owners and operators.

• Meeting Generation: Book qualified meetings for Account Executives and Account Managers, and manage a clean handoff so context and momentum aren't lost.

• Pipeline Hygiene: Log activity, disposition, and source data accurately in HubSpot and Salesforce (Legacy and Greenpath), giving leadership reliable visibility into pipeline health.

• Performance & Coaching: Hit weekly and monthly activity and meetings-booked targets, and show up for regular 1:1 coaching and Gong call reviews to keep sharpening your messaging and objection handling.

• Market Intelligence: Share what you're hearing in the field — competitive signals, regional trends, buying triggers — so the team can keep refining how we target and message.

What You Bring

• 1+ years of experience in a sales, BDR/SDR, or outbound prospecting role, preferably within B2B SaaS or tech.

• A track record of hitting activity and pipeline-generation targets in a metrics-driven environment.

• Strong written and verbal communication skills, with the confidence to cold call and the ability to write outreach that doesn't sound templated.

• Comfort working in a CRM (Salesforce, HubSpot, or similar) and following a defined process for logging activity and disposition.

• A coachable, growth-oriented mindset — you want mentorship from a strong team and a path toward Account Executive or Account Management.

• Genuine curiosity about the cannabis retail industry and a willingness to learn the regulatory nuances that shape how dispensaries buy.

• Organizational skills to manage a high volume of accounts and outreach without losing attention to detail.

It’s a Bonus if You…

• Have prior outbound (not just inbound) sales experience and can speak to how you build and prioritize a target account list.

• Have experience with sales engagement/sequencing tools and call intelligence platforms (e.g., Gong).

• Have sold into retail, POS, fintech, or another regulated or vertical SaaS market.

• Have exposure to or interest in the cannabis industry specifically.

You’ll Get…

We are targeting a starting salary of $50,000 - $65,000 based on the intended level for this role.

In addition to cash compensation, our total rewards package includes:

• Full medical benefits including dental and vision plans to ensure you always have the best care.

• Equity packages in the form of stock options to all employees.

• Technology (hardware, software, reading materials, etc..) allowance

• Flexible vacation and sick days

At Dutchie, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 12 points (from 76 before penalties). Reviewed 23 Sep 2026.