Description review
Copywriter - Paid Social Media Ad Creative
Xometry Europe · Anywhere in the World · back to the listing
HR standards
57/100
needs work
Title ↔ description
81/100
solid
Reads as
Content Marketer
86% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
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What the listing never says
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Headquarters: Georgia
URL: http://xometry.eu
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
We’re looking for a Paid Social Media Ad Creative Copywriter who can turn complex manufacturing capabilities into sharp, scroll-stopping copy. You’ll write headlines, captions, and ad variations that make on-demand manufacturing feel urgent, credible, and easy to act on across paid social for both the Xometry and Thomas brands
Reporting to the Creative Director, you’ll work closely with designers, media buyers, and the brand team, pairing strong creative instincts with a data-informed approach. You’ll iterate quickly on what performs and build a copy toolkit that scales across campaigns and channels
How You’ll Contribute:
● Paid Social Copywriting:
○ Write high-performing ad copy for paid social platforms including Meta, LinkedIn, and beyond across both Xometry and Thomas
○ Develop headlines, captions, CTAs, and copy variations designed for A/B testing
○ Translate complex engineering and manufacturing concepts into clear, compelling, social-first messaging for engineers, procurement professionals, and manufacturing leaders
● Creative Collaboration:
○ Partner with designers and media buyers to align copy with visuals and campaign objectives
○ Collaborate with Product, Content, and Lifecycle Marketing to ensure social messaging aligns with broader campaign strategy and brand voice
○ Maintain consistency in brand voice and tone across social channels and formats
● Performance & Optimization:
○ Iterate quickly on copy based on performance data and testing results
○ Apply a data-informed approach to copy development, testing, and optimization
○ Contribute to messaging frameworks, swipe files, and copy templates that support scalable content production
● AI & Innovation:
○ Build and use Claude Skills or comparable custom AI workflows to accelerate copy production, testing, and quality assurance
○ Develop reusable AI workflows that improve the efficiency and consistency of creative production
○ Stay current on social platform trends, advertising formats, AI capabilities, and emerging best practices
What You’ll Bring to Xometry:
● Experience: 4+ years of experience writing performance-driven copy for paid and/or organic social media
● Copywriting Craft: Strong portfolio demonstrating high-quality social ad copy and the ability to create clear, compelling messaging from complex concepts
● B2B Communication: Excellent English grammar, editing, and messaging skills with the ability to communicate effectively with B2B audiences
● Technical Communication: Ability to simplify technical, engineering, or complex manufacturing concepts into engaging social-first messaging
● Social Media Expertise: Familiarity with major social platforms, advertising formats, and creative specifications
● Performance Mindset: Understanding of A/B testing and paid social performance metrics such as CTR, CPA, and ROAS, as well as adjacent performance metrics such as CVR and open rate
● AI & Technical Fluency: Experience using AI tools and the ability to build Claude Skills or comparable custom AI workflows and agents that can scale copy production
● Project Management: Demonstrated project management, organization, and prioritization skills with the ability to manage multiple creative projects and deadlines
● Collaboration: Strong cross-functional communication and collaboration skills with designers, media buyers, marketers, product teams, and other stakeholders
● Ownership: Ability to take ownership from creative brief through published ad and performance iteration
Preferred:
● Experience in B2B, technology, or manufacturing marketing, with experience in manufacturing, engineering, or industrial sectors specifically considered a plus
● Track record of shipping multiple Claude Skills or AI workflows into an active production or creative pipeline
#LI-Remote
#Promoted
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Please read our here.
To apply: https://weworkremotely.com/remote-jobs/xometry-europe-copywriter-paid-social-media-ad-creative
URL: http://xometry.eu
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
We’re looking for a Paid Social Media Ad Creative Copywriter who can turn complex manufacturing capabilities into sharp, scroll-stopping copy. You’ll write headlines, captions, and ad variations that make on-demand manufacturing feel urgent, credible, and easy to act on across paid social for both the Xometry and Thomas brands
Reporting to the Creative Director, you’ll work closely with designers, media buyers, and the brand team, pairing strong creative instincts with a data-informed approach. You’ll iterate quickly on what performs and build a copy toolkit that scales across campaigns and channels
How You’ll Contribute:
● Paid Social Copywriting:
○ Write high-performing ad copy for paid social platforms including Meta, LinkedIn, and beyond across both Xometry and Thomas
○ Develop headlines, captions, CTAs, and copy variations designed for A/B testing
○ Translate complex engineering and manufacturing concepts into clear, compelling, social-first messaging for engineers, procurement professionals, and manufacturing leaders
● Creative Collaboration:
○ Partner with designers and media buyers to align copy with visuals and campaign objectives
○ Collaborate with Product, Content, and Lifecycle Marketing to ensure social messaging aligns with broader campaign strategy and brand voice
○ Maintain consistency in brand voice and tone across social channels and formats
● Performance & Optimization:
○ Iterate quickly on copy based on performance data and testing results
○ Apply a data-informed approach to copy development, testing, and optimization
○ Contribute to messaging frameworks, swipe files, and copy templates that support scalable content production
● AI & Innovation:
○ Build and use Claude Skills or comparable custom AI workflows to accelerate copy production, testing, and quality assurance
○ Develop reusable AI workflows that improve the efficiency and consistency of creative production
○ Stay current on social platform trends, advertising formats, AI capabilities, and emerging best practices
What You’ll Bring to Xometry:
● Experience: 4+ years of experience writing performance-driven copy for paid and/or organic social media
● Copywriting Craft: Strong portfolio demonstrating high-quality social ad copy and the ability to create clear, compelling messaging from complex concepts
● B2B Communication: Excellent English grammar, editing, and messaging skills with the ability to communicate effectively with B2B audiences
● Technical Communication: Ability to simplify technical, engineering, or complex manufacturing concepts into engaging social-first messaging
● Social Media Expertise: Familiarity with major social platforms, advertising formats, and creative specifications
● Performance Mindset: Understanding of A/B testing and paid social performance metrics such as CTR, CPA, and ROAS, as well as adjacent performance metrics such as CVR and open rate
● AI & Technical Fluency: Experience using AI tools and the ability to build Claude Skills or comparable custom AI workflows and agents that can scale copy production
● Project Management: Demonstrated project management, organization, and prioritization skills with the ability to manage multiple creative projects and deadlines
● Collaboration: Strong cross-functional communication and collaboration skills with designers, media buyers, marketers, product teams, and other stakeholders
● Ownership: Ability to take ownership from creative brief through published ad and performance iteration
Preferred:
● Experience in B2B, technology, or manufacturing marketing, with experience in manufacturing, engineering, or industrial sectors specifically considered a plus
● Track record of shipping multiple Claude Skills or AI workflows into an active production or creative pipeline
#LI-Remote
#Promoted
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Please read our here.
To apply: https://weworkremotely.com/remote-jobs/xometry-europe-copywriter-paid-social-media-ad-creative