Description review
Social Media and Email Marketing Specialist
Clera · United States · back to the listing
HR standards
69/100
needs work
Title ↔ description
80/100
solid
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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- Content Marketing Manager Canonical
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- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
- Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
- Entry-Level Marketing Role - South Korea Educato
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- Growth Intern (Fall, Winter cycles) CatchBack Cards
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About the Role
This role owns social media and email marketing for a fintech wealth planning platform, sitting within the Marketing team and reporting to the Head of Marketing. You will shape how the brand shows up across every channel, turning each post and campaign send into a learning opportunity that drives real audience growth and engagement.
What You'll Do
• Manage brand social media channels across Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on-calendar.
• Partner with external content creation agencies to brief, align, and deliver work on time.
• Build and maintain a content calendar that supports campaigns and key announcements.
• Engage daily by responding to comments, answering DMs, and starting real conversations with the audience.
• Spot trends quickly and translate them into on-brand content opportunities.
• Own the email marketing strategy in HubSpot, from planning through execution.
• Write and design newsletters that subscribers genuinely want to read.
• Run continuous experiments on subject lines, send times, formats, and segmentation to improve opens, clicks, and conversions.
• Track performance weekly, report clearly, and adjust strategy based on data.
What We're Looking For
• 1 to 2 years of experience in social media, email marketing, or digital marketing with measurable results.
• Demonstrated track record of growing audiences or improving campaign performance metrics through owned work.
• Hands-on experience managing at least one major social platform, including content posting, community engagement, and performance tracking.
• Strong writing skills with a natural instinct for brand voice and tone across social posts, email copy, and newsletters.
• Proficiency executing email campaigns in HubSpot or a comparable platform such as Mailchimp or Klaviyo.
• Experience designing and analyzing A/B tests on email campaigns.
• Comfort reading marketing performance data and translating it into clear, actionable insights.
• Experience coordinating with external agencies, content creators, or freelancers to deliver on-brand work on deadline.
• Background in fintech, personal finance, or consumer brand marketing is a plus.
• Familiarity with paid social advertising to complement organic strategy is a plus.
Compensation & Benefits
Salary range: $80,000 to $100,000 USD annually. Visa sponsorship is not available for this role.
Location
This is a full-time, on-site role based in New York, NY, United States.
Originally posted on Himalayas
This role owns social media and email marketing for a fintech wealth planning platform, sitting within the Marketing team and reporting to the Head of Marketing. You will shape how the brand shows up across every channel, turning each post and campaign send into a learning opportunity that drives real audience growth and engagement.
What You'll Do
• Manage brand social media channels across Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on-calendar.
• Partner with external content creation agencies to brief, align, and deliver work on time.
• Build and maintain a content calendar that supports campaigns and key announcements.
• Engage daily by responding to comments, answering DMs, and starting real conversations with the audience.
• Spot trends quickly and translate them into on-brand content opportunities.
• Own the email marketing strategy in HubSpot, from planning through execution.
• Write and design newsletters that subscribers genuinely want to read.
• Run continuous experiments on subject lines, send times, formats, and segmentation to improve opens, clicks, and conversions.
• Track performance weekly, report clearly, and adjust strategy based on data.
What We're Looking For
• 1 to 2 years of experience in social media, email marketing, or digital marketing with measurable results.
• Demonstrated track record of growing audiences or improving campaign performance metrics through owned work.
• Hands-on experience managing at least one major social platform, including content posting, community engagement, and performance tracking.
• Strong writing skills with a natural instinct for brand voice and tone across social posts, email copy, and newsletters.
• Proficiency executing email campaigns in HubSpot or a comparable platform such as Mailchimp or Klaviyo.
• Experience designing and analyzing A/B tests on email campaigns.
• Comfort reading marketing performance data and translating it into clear, actionable insights.
• Experience coordinating with external agencies, content creators, or freelancers to deliver on-brand work on deadline.
• Background in fintech, personal finance, or consumer brand marketing is a plus.
• Familiarity with paid social advertising to complement organic strategy is a plus.
Compensation & Benefits
Salary range: $80,000 to $100,000 USD annually. Visa sponsorship is not available for this role.
Location
This is a full-time, on-site role based in New York, NY, United States.
Originally posted on Himalayas