Description review

Sr. Content Marketing

Insense · South Africa · back to the listing

HR standards

62/100

needs work

Title ↔ description

87/100

strong

Reads as

Content Marketer

100% confident

What this role officially is

web content manager — ESCO, the EU occupation classification

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist

How others title the same work

Large employers

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  • Group Content Strategy Manager, Adobe.com Adobe
  • Content marketing lead Canonical

Startups

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  • Entry-Level Marketing Role - South Korea Educato
  • Creative Director, YouTube Flick
  • Growth Intern (Fall, Winter cycles) CatchBack Cards

What the listing never says

  • 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Insense is a platform that helps brands work with creators. We connect more than 100,000 trusted creators across 35+ countries, helping brands create content, run influencer campaigns, and grow their business. Today, over 2,000 mid-sized brands use Insense to power their creator marketing.

Founded in 2016, we're a remote-first company of 60+ people across 14+ countries. We collaborate across time zones, support customers around the world, and enjoy the flexibility that comes with remote work.

If you're looking for a place where you can take ownership, move quickly, and make a real impact, we'd love to hear from you.

About the role

If you’re a strong writer who can turn complex ideas and customer insights into clear, engaging content, this role could be a great fit! We’re looking for a hands-on Sr. Content Marketing to create high-quality content that supports demand generation, partnerships, thought leadership, and sales.

You’ll write and produce email campaigns, sponsorship materials, long-form content, lead generation assets, and industry-focused content.

📍 Open to candidates based in LATAM, MENA, and Eastern Europe.

⏰ Candidates in EMEA must be available between 8 AM and 12 PM EST and other hours can be async. Candidates in the Americas will work from 8 AM to 5 PM EST.

Who we are looking for

Required:

• 4+ years of experience in content marketing, copywriting, brand content, or a related role

• Strong English writing, editing, and storytelling skills

• Experience creating long-form content such as ebooks, guides, reports, or thought leadership articles

• Experience with email marketing, lead generation, sponsorships, or partner campaigns

• Ability to turn product information, industry insights, and customer pain points into compelling content

• Comfortable owning projects from research and writing through review and final delivery

• Organized and able to manage multiple projects and deadlines

Bonus Points:

• Experience in influencer marketing, UGC, the creator economy, MarTech, or AdTech

• Experience creating webinars, case studies, sales materials, or founder-led content

• Experience in B2B SaaS, marketplaces, agencies, or tech-enabled services

• Familiarity with Figma, Canva, or AI content tools

Responsibilities

• Write and edit ebooks, guides, reports, case studies, landing pages, sales materials, and thought leadership content

• Create newsletters, nurture sequences, event follow-ups, and other email campaigns

• Develop content for sponsorships, partnerships, webinars, and events

• Research industry trends, customer challenges, and competitor activity

• Interview internal experts and turn their knowledge into market-facing content

• Collaborate with Growth and Product Marketing on campaigns and lead generation

• Coordinate content projects with designers, freelancers, and internal stakeholders

• Maintain the content calendar and ensure work is delivered on time

• Review content performance and use insights to improve future work

• Use AI tools to work more efficiently while maintaining quality and accuracy

📍This is a fully remote contractor role.Kindly select the"Worldwide"option if your location is not listed. Compensation is paid in USD.

Originally posted on Himalayas

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 8 points (from 70 before penalties). Reviewed 25 Sep 2026.