Description review
Senior Campaign Manager
SalesCaptain · United Kingdom · back to the listing
HR standards
56/100
needs work
Title ↔ description
57/100
needs work
Reads as
Marketing Manager
95% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens
Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.
We are currently looking for a results-driven Senior Campaign Manager to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).
Requirements
What you'll do ✨
• Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
• Perform in-depth audience research, industry research, and competitor analysis to understand each client’s USPs, the market needs, and identify the right positioning for the client
• Define the targeting & ICP criteria for every campaign based on in-depth audience research
• Create messaging for the Outbound campaigns using a combination of your own copy & AI and in-depth audience research
• Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity
• Identify, evaluate, and test new campaign angles and niches to increase positive replies
• Communicate with clients and create reports to showcase progress and results, and manage retention and upselling.
The main KPIs for the role 🏆
Positive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Deals Created (Monthly)
Who you are ❤️🔥
• At least 2 years of relevant work experience in Marketing, Sales, GTM, or as a BDR at tech companies.
• Experience with LinkedIn Sales Navigator and Cold Email sequencers
• Proven ability to write high-converting cold email and LinkedIn sequences. Come with proof of your work.
• Being well-versed in prompt engineering and AI platforms when it comes to creating messaging flows for every campaign
• Experience in the Tech, SaaS, software industry, or in a high-growth start-up
• Willingness to experiment with new AI Sales tools every month to improve campaign performance
• Being structured and organized, with strong communication skills, a sense of ownership, and the ability to meet deadlines consistently
Benefits
We hope that you’re excited by all the possibilities that come with working at SalesCaptain!
In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:
• Ability to work remotely (no more commutes!)
• Collaborative, friendly, and passionate team
• Paid vacation, days off, and sick leaves
• Exciting team-building activities
• Free books and Kindles to help you become a better marketer and person
• Specialized training programs to become a Clay Expert and build your personal brand
• Tell us your rate - we’ll do our best to match it and add a bonus
Originally posted on Himalayas
Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.
We are currently looking for a results-driven Senior Campaign Manager to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).
Requirements
What you'll do ✨
• Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
• Perform in-depth audience research, industry research, and competitor analysis to understand each client’s USPs, the market needs, and identify the right positioning for the client
• Define the targeting & ICP criteria for every campaign based on in-depth audience research
• Create messaging for the Outbound campaigns using a combination of your own copy & AI and in-depth audience research
• Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity
• Identify, evaluate, and test new campaign angles and niches to increase positive replies
• Communicate with clients and create reports to showcase progress and results, and manage retention and upselling.
The main KPIs for the role 🏆
Positive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Deals Created (Monthly)
Who you are ❤️🔥
• At least 2 years of relevant work experience in Marketing, Sales, GTM, or as a BDR at tech companies.
• Experience with LinkedIn Sales Navigator and Cold Email sequencers
• Proven ability to write high-converting cold email and LinkedIn sequences. Come with proof of your work.
• Being well-versed in prompt engineering and AI platforms when it comes to creating messaging flows for every campaign
• Experience in the Tech, SaaS, software industry, or in a high-growth start-up
• Willingness to experiment with new AI Sales tools every month to improve campaign performance
• Being structured and organized, with strong communication skills, a sense of ownership, and the ability to meet deadlines consistently
Benefits
We hope that you’re excited by all the possibilities that come with working at SalesCaptain!
In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:
• Ability to work remotely (no more commutes!)
• Collaborative, friendly, and passionate team
• Paid vacation, days off, and sick leaves
• Exciting team-building activities
• Free books and Kindles to help you become a better marketer and person
• Specialized training programs to become a Clay Expert and build your personal brand
• Tell us your rate - we’ll do our best to match it and add a bonus
Originally posted on Himalayas