Description review
GTM Strategist
SalesCaptain · Greece · back to the listing
HR standards
53/100
needs work
Title ↔ description
70/100
solid
Reads as
Marketing Manager
95% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 25 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens
Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.
We are currently looking for a results-driven GTM Strategist to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).
Requirements
What you'll do ✨
• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients.
• Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights.
• Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists.
• Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns.
Optional, but strongly preferred.
• Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity.
• Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
• Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results.
• Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning.
• Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively.
Who you are ❤️🔥
• At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
• Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
• Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
• Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
• Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
• Tech-savvy and a quick learner of new technologies and software. New tools appear every day, and we need you to stay on top of the market.
• Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments.
• Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
• Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.
Benefits
We hope that you’re excited by all the possibilities that come with working at SalesCaptain!
In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:
• Ability to work remotely (no more commutes!)
• Collaborative, friendly, and passionate team
• Paid vacation, days off, and sick leaves
• Exciting team-building activities
• Free books and Kindles to help you become a better marketer and person
• Specialized training programs to become a Clay Expert and build your personal brand
Originally posted on Himalayas
Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.
We are currently looking for a results-driven GTM Strategist to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).
Requirements
What you'll do ✨
• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients.
• Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights.
• Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists.
• Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns.
Optional, but strongly preferred.
• Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity.
• Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
• Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results.
• Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning.
• Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively.
Who you are ❤️🔥
• At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
• Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
• Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
• Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
• Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
• Tech-savvy and a quick learner of new technologies and software. New tools appear every day, and we need you to stay on top of the market.
• Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments.
• Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
• Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.
Benefits
We hope that you’re excited by all the possibilities that come with working at SalesCaptain!
In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:
• Ability to work remotely (no more commutes!)
• Collaborative, friendly, and passionate team
• Paid vacation, days off, and sick leaves
• Exciting team-building activities
• Free books and Kindles to help you become a better marketer and person
• Specialized training programs to become a Clay Expert and build your personal brand
Originally posted on Himalayas