Description review
Content Lead
AECC · Remote · back to the listing
HR standards
51/100
needs work
Title ↔ description
75/100
solid
Reads as
Content Marketer
100% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
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What the listing never says
- 37 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About the Company- We’re on the hunt for a visionary Content Lead to spearhead ourglobalcontent strategyand craft exceptional, SEO-driven narratives for our study abroad agency spanning12 countries. In this pivotal role, you’ll lead a dynamic team of in-house writers, external agencies, and freelancers, collaborating with industry experts to deliver content that’s not just helpful and trustworthy but also outshines competitors, boosts traffic, and dominates search engine rankings.
About the Role- Content Lead
Key Contribution of the role:
• Develop and execute a strategy aligned with business goals.
• Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content.
• Conduct competitor analysis to identify gaps and opportunities.
• Plan content for all customer journey stages.
• Stay updated on SEO trends and algorithms.
• Align content with user intent and optimize for ranking opportunities like AI overviews and snippets.
• Audit and refine content for relevance and performance.
• Ensure engaging, audience-tailored content with a consistent tone and credible sources.
• Leverage storytelling and collaborate with UX and product teams for effective delivery.
• Provide editorial oversight and guide internal and external contributors.
• Structure content for seamless addition of infographics and videos.
• Collaborate with design teams to enhance visual elements.
• Conduct primary and secondary research for unique insights.
• Optimize metadata and headers for improved rankings and accessibility.
• Track and report performance metrics using analytics tools.
• Coordinate with SEO, marketing, UX, product, and sales teams.
• Maintain workflows, calendars, and brand guidelines for timely and consistent delivery.
Qualifications Required:
We’re seeking candidates with academic roots in:
• Mass Communication or Journalism – masters of storytelling and media.
• English Literature or Language Studies – wordsmiths with a flair for expression.
• Marketing or Communications – strategists who connect brands and audiences.
• Business Administration (specialized in Marketing or Digital Marketing) – leaders with a marketing edge.
• Media Studies – experts in the evolving dynamics of content and media.
• Education or EdTech – innovators in learning and technology.
• Creative Writing or Liberal Arts – imaginative thinkers with a creative spark.
Required Skills-
• User Empathy & JTBD
• Collaboration with UX & Product
• Research Proficiency
• SEO Expertise
• Content Writing & Editing
• Editorial Standards
• Project Management
• Visual Content Awareness
Behavioural Skills required-
• Proven track record of creating content that performs well in search engines and engages well with users.
• Experience in managing large-scale content teams.
• Familiarity with global education, study abroad programs, and related topics.
• Knowledge of content accessibility standards.
• Background in News or Media Companies: Experience in creating compelling content while maintaining editorial values and guidelines.
Originally posted on Himalayas
About the Role- Content Lead
Key Contribution of the role:
• Develop and execute a strategy aligned with business goals.
• Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content.
• Conduct competitor analysis to identify gaps and opportunities.
• Plan content for all customer journey stages.
• Stay updated on SEO trends and algorithms.
• Align content with user intent and optimize for ranking opportunities like AI overviews and snippets.
• Audit and refine content for relevance and performance.
• Ensure engaging, audience-tailored content with a consistent tone and credible sources.
• Leverage storytelling and collaborate with UX and product teams for effective delivery.
• Provide editorial oversight and guide internal and external contributors.
• Structure content for seamless addition of infographics and videos.
• Collaborate with design teams to enhance visual elements.
• Conduct primary and secondary research for unique insights.
• Optimize metadata and headers for improved rankings and accessibility.
• Track and report performance metrics using analytics tools.
• Coordinate with SEO, marketing, UX, product, and sales teams.
• Maintain workflows, calendars, and brand guidelines for timely and consistent delivery.
Qualifications Required:
We’re seeking candidates with academic roots in:
• Mass Communication or Journalism – masters of storytelling and media.
• English Literature or Language Studies – wordsmiths with a flair for expression.
• Marketing or Communications – strategists who connect brands and audiences.
• Business Administration (specialized in Marketing or Digital Marketing) – leaders with a marketing edge.
• Media Studies – experts in the evolving dynamics of content and media.
• Education or EdTech – innovators in learning and technology.
• Creative Writing or Liberal Arts – imaginative thinkers with a creative spark.
Required Skills-
• User Empathy & JTBD
• Collaboration with UX & Product
• Research Proficiency
• SEO Expertise
• Content Writing & Editing
• Editorial Standards
• Project Management
• Visual Content Awareness
Behavioural Skills required-
• Proven track record of creating content that performs well in search engines and engages well with users.
• Experience in managing large-scale content teams.
• Familiarity with global education, study abroad programs, and related topics.
• Knowledge of content accessibility standards.
• Background in News or Media Companies: Experience in creating compelling content while maintaining editorial values and guidelines.
Originally posted on Himalayas