Description review
Senior Director - Food Safety Marketing
Neogen Corporation · Australia, Canada, New Zealand, United States · back to the listing
HR standards
52/100
needs work
Title ↔ description
85/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
It's fun to work in a company where people truly believe in what they are doing!
Neogen is seeking a strategic, results-drivenSenior Director, Food Safety Marketingto lead commercial marketing for our Food Safety business across the United States, Canada, and Australia/New Zealand. This senior leadership role will translate global portfolio and product strategies into regional go-to-market plans, differentiated customer value propositions, and integrated demand-generation programs that drive measurable growth.
You will lead a multidisciplinary marketing team and collaborate closely with Sales, Product Management, Finance, Regulatory, Operations, and Global Marketing to advance food safety solutions that support customers throughout the global supply chain.
Key Responsibilities
• Develop and execute regional commercial marketing and go-to-market strategies for Neogen's food safety diagnostics portfolio across the United States, Canada, and Australia/New Zealand.
• Translate global portfolio, product, and brand strategies into locally relevant plans informed by customer needs, market dynamics, competitive intelligence, and growth opportunities.
• Lead market segmentation, customer research, competitive analysis, and TAM/SAM/SOM assessments to establish strategic priorities and guide investment decisions.
• Define customer value propositions, positioning, and messaging, and oversee integrated campaigns that build awareness, generate qualified demand, strengthen pipeline, and support revenue growth.
• Partner with Sales leadership to improve commercial effectiveness through customer-focused content, sales enablement tools, training, activation plans, and customer programs.
• Lead, coach, and develop a team of approximately 13 professionals while managing marketing budgets, performance metrics, technology platforms, and resources to maximize business impact.
Job Requirements
• Bachelor's degree in marketing, business, life sciences, or a related field, or an equivalent combination of education and relevant experience.
• Significant progressive marketing leadership experience in commercial marketing, portfolio marketing, demand generation, go-to-market strategy, or related disciplines.
• Demonstrated success translating business, product, or portfolio strategy into measurable regional marketing plans and commercial outcomes.
• Experience leading and developing multidisciplinary teams within a complex, matrixed, and cross-functional organization.
• Strong expertise in market segmentation, customer insights, competitive analysis, opportunity sizing, integrated campaign development, and marketing performance measurement.
• Experience using CRM, marketing automation, and sales enablement platforms; familiarity with Salesforce, Eloqua, Seismic, or comparable tools is preferred. Ability to travel as business needs require.
Preferred qualifications include an advanced degree and experience in food safety, food and beverage, diagnostics, life sciences, laboratory products, or another regulated business-to-business environment. Experience supporting multi-country commercial organizations, launching products, managing complex portfolios, and working with direct-sales and distributor channels is also valued.
What We Offer
• The opportunity to shape commercial marketing strategy for a business advancing food safety and quality across global supply chains.
• A collaborative, cross-functional environment with meaningful partnership across regional and global teams.
• The ability to lead, mentor, and develop a talented multidisciplinary marketing organization.
• Meaningful work connecting innovative food safety solutions with customers' operational, quality, and compliance needs.
• Opportunities for professional growth, leadership development, and strategic business impact.
• A standard benefits package.
Neogen is committed to building an inclusive workplace where qualified individuals are considered for employment without regard to legally protected characteristics. If you are a strategic marketing leader with the commercial insight, collaborative leadership style, and customer focus to help drive growth in food safety, we'd love to hear from you. Join our team and help deliver solutions that support safer food worldwide.
Come Be Part Of A Mission that Matters!From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.
Originally posted on Himalayas
Neogen is seeking a strategic, results-drivenSenior Director, Food Safety Marketingto lead commercial marketing for our Food Safety business across the United States, Canada, and Australia/New Zealand. This senior leadership role will translate global portfolio and product strategies into regional go-to-market plans, differentiated customer value propositions, and integrated demand-generation programs that drive measurable growth.
You will lead a multidisciplinary marketing team and collaborate closely with Sales, Product Management, Finance, Regulatory, Operations, and Global Marketing to advance food safety solutions that support customers throughout the global supply chain.
Key Responsibilities
• Develop and execute regional commercial marketing and go-to-market strategies for Neogen's food safety diagnostics portfolio across the United States, Canada, and Australia/New Zealand.
• Translate global portfolio, product, and brand strategies into locally relevant plans informed by customer needs, market dynamics, competitive intelligence, and growth opportunities.
• Lead market segmentation, customer research, competitive analysis, and TAM/SAM/SOM assessments to establish strategic priorities and guide investment decisions.
• Define customer value propositions, positioning, and messaging, and oversee integrated campaigns that build awareness, generate qualified demand, strengthen pipeline, and support revenue growth.
• Partner with Sales leadership to improve commercial effectiveness through customer-focused content, sales enablement tools, training, activation plans, and customer programs.
• Lead, coach, and develop a team of approximately 13 professionals while managing marketing budgets, performance metrics, technology platforms, and resources to maximize business impact.
Job Requirements
• Bachelor's degree in marketing, business, life sciences, or a related field, or an equivalent combination of education and relevant experience.
• Significant progressive marketing leadership experience in commercial marketing, portfolio marketing, demand generation, go-to-market strategy, or related disciplines.
• Demonstrated success translating business, product, or portfolio strategy into measurable regional marketing plans and commercial outcomes.
• Experience leading and developing multidisciplinary teams within a complex, matrixed, and cross-functional organization.
• Strong expertise in market segmentation, customer insights, competitive analysis, opportunity sizing, integrated campaign development, and marketing performance measurement.
• Experience using CRM, marketing automation, and sales enablement platforms; familiarity with Salesforce, Eloqua, Seismic, or comparable tools is preferred. Ability to travel as business needs require.
Preferred qualifications include an advanced degree and experience in food safety, food and beverage, diagnostics, life sciences, laboratory products, or another regulated business-to-business environment. Experience supporting multi-country commercial organizations, launching products, managing complex portfolios, and working with direct-sales and distributor channels is also valued.
What We Offer
• The opportunity to shape commercial marketing strategy for a business advancing food safety and quality across global supply chains.
• A collaborative, cross-functional environment with meaningful partnership across regional and global teams.
• The ability to lead, mentor, and develop a talented multidisciplinary marketing organization.
• Meaningful work connecting innovative food safety solutions with customers' operational, quality, and compliance needs.
• Opportunities for professional growth, leadership development, and strategic business impact.
• A standard benefits package.
Neogen is committed to building an inclusive workplace where qualified individuals are considered for employment without regard to legally protected characteristics. If you are a strategic marketing leader with the commercial insight, collaborative leadership style, and customer focus to help drive growth in food safety, we'd love to hear from you. Join our team and help deliver solutions that support safer food worldwide.
Come Be Part Of A Mission that Matters!From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.
Originally posted on Himalayas