Description review
Paid Social Manager (Meta Ads) — Remote
SF Marketing Agency · Remote · back to the listing
HR standards
68/100
needs work
Title ↔ description
86/100
strong
Reads as
Marketing Manager
96% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 23 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
What you'll do
• Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients
• Daily monitoring of ad accounts: budgets, statuses, flags/bans, account health checks
• Manage and optimize live campaigns — testing audiences, offers, and creatives
• Run multiple client accounts simultaneously
• Report and analyze performance metrics: CPL, CQL, CAC, CTR, CPM
• Brief designers/copywriters on creatives, and independently edit/assemble simple creatives yourself
• Use AI tools in daily work: generating and testing creatives, ad copywriting, data/reporting analysis, automating routine tasks
• Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations
• Communicate with clients in English on campaign results and strategy
Requirements
• English — Upper-Intermediate (B2) or above, written and spoken: our clients are English-speaking
• 2+ years of hands-on Meta Ads experience (agency experience is a strong plus)
• Proven track record in lead generation
• Solid understanding and practical use of CPL / CQL / CAC / CTR / CPM
• Experience managing several ad accounts at once
• Required: hands-on experience with AI tools (ChatGPT/Claude or similar — for creatives, copywriting, analysis, automation)
• Required: design skills — comfortable with Canva/Figma/Photoshop, good visual sense, able to touch up a creative yourself or give clear feedback to a designer
• Self-driven: you test hypotheses on your own rather than waiting for instructions on every step
Nice to have
• Google Ads / TikTok Ads
• Experience with CRM tools (GoHighLevel or similar), GTM/GA4
• A portfolio with case studies (budget → leads → CPL)
Terms
• Format: full-time, remote
• Rate: $1,200/month + KPI bonuses based on results
• Employment type and payment method — discussed individually
Originally posted on Himalayas
• Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients
• Daily monitoring of ad accounts: budgets, statuses, flags/bans, account health checks
• Manage and optimize live campaigns — testing audiences, offers, and creatives
• Run multiple client accounts simultaneously
• Report and analyze performance metrics: CPL, CQL, CAC, CTR, CPM
• Brief designers/copywriters on creatives, and independently edit/assemble simple creatives yourself
• Use AI tools in daily work: generating and testing creatives, ad copywriting, data/reporting analysis, automating routine tasks
• Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations
• Communicate with clients in English on campaign results and strategy
Requirements
• English — Upper-Intermediate (B2) or above, written and spoken: our clients are English-speaking
• 2+ years of hands-on Meta Ads experience (agency experience is a strong plus)
• Proven track record in lead generation
• Solid understanding and practical use of CPL / CQL / CAC / CTR / CPM
• Experience managing several ad accounts at once
• Required: hands-on experience with AI tools (ChatGPT/Claude or similar — for creatives, copywriting, analysis, automation)
• Required: design skills — comfortable with Canva/Figma/Photoshop, good visual sense, able to touch up a creative yourself or give clear feedback to a designer
• Self-driven: you test hypotheses on your own rather than waiting for instructions on every step
Nice to have
• Google Ads / TikTok Ads
• Experience with CRM tools (GoHighLevel or similar), GTM/GA4
• A portfolio with case studies (budget → leads → CPL)
Terms
• Format: full-time, remote
• Rate: $1,200/month + KPI bonuses based on results
• Employment type and payment method — discussed individually
Originally posted on Himalayas