Description review
Senior Growth Marketing Manager
Cobalt · USA · back to the listing
HR standards
54/100
needs work
Title ↔ description
88/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Who We Are
Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY.
Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform and an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface.
Cobalt is an equal-opportunity employer, and we strive to build a diverse and inclusive workforce. At Cobalt, we aspire to engage with diverse individuals, communities, and organizations to continue to nurture our unique, rich, diverse culture. Join our team, and be your true self to do your best work.
Description
Cobalt is looking for a Senior Growth Marketing Manager to join our marketing team. This isn't a traditional demand gen role. We are building a sophisticated Growth Marketing framework that is focused on automation and orchestration to identify accounts with the highest propensity to buy, and nurture them into turning purchase ready.
In this role, you will develop and execute integrated marketing playbooks and measure the efficacy of the programs on regular cadences. With the goal of generating and accelerating pipeline across North America and EMEA regions, you will leverage your experience to build systems that are scaleable, repeatable and sustainable.
With tight alignment with Sales and Revenue Operations teams, you will utilize Salesforce, UserGems, HubSpot to identify intent and track buyer movement, in support of both new business and expansion pipeline. You are accountable, fearless in taking ownership, and ready to move beyond "lead gen" to innovate programs across the entire customer journey.
What You’ll Do
• Full-Lifecycle Account Progression: Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new logo acquisition and expansion within existing customer accounts.
• Multi-Touch Program Engagement: Drive multi-channel initiatives (such as email, webinars, social, direct mail and digital advertising) to guide target prospects through every phase of the buyer journey.
• Automation & AI Agents: Design and oversee automated agents to streamline routine workflows, accelerate program delivery, and ensure swift, confident execution.
• Intent & Movement Orchestration: Use UserGems intent signals and tracking to trigger automated playbooks that reach and engage buying committees and follow previous champions to new target accounts.
• Customer Marketing & Advocacy: Develop programs to nurture existing customers, leveraging their success stories to drive whitespace expansion and cross-sell.
• Content Strategy & Execution: Co-own the content calendar alongside the content team, designing multi-format programs to engage key contacts and activate target accounts.
• Sales & Success Enablement: Act as the primary marketing contact for sales and BDR teams, leading weekly syncs to align, equip, and empower sellers on activation plans and performance expectations.
• Analytics & Optimization: Track active program metrics continuously, taking direct ownership of course corrections to ensure key performance targets are met.
You Must Have
• Experience: 6+ years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment.
• ABM Execution: Demonstrable expertise in account-based marketing strategies, tactics, and modern growth technologies.
• Marketing Automation & CRM: Demonstrated expertise with Salesforce, HubSpot, and intent tools (such as UserGems or 6Sense), along with hands-on experience developing MCP agents
• Analytical Skills: The ability to interpret data to derive actionable insights that drive campaign optimization and improve outcomes.
• Communication: Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content.
• Accountability: A strong sense of ownership and the ability to manage multiple projects and meet deadlines in a fast-paced environment.
Why You Should Join Us
• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US) or pension (EU)
• Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
• Leverage stipends for:
• Wellness
• Work-from-home equipment & wifi
• Learning & development
• Make the most of our flexible, generous paid time off and paid parental leave
Pay Range Disclosure (For US openings only)
Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($110,00 - $130,000) + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.
Cobalt (the "Company") is an equal opportunity employer, and we want the best available persons for every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws and providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Cobalt is an E-Verify employer. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). It allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.
Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY.
Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform and an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface.
Cobalt is an equal-opportunity employer, and we strive to build a diverse and inclusive workforce. At Cobalt, we aspire to engage with diverse individuals, communities, and organizations to continue to nurture our unique, rich, diverse culture. Join our team, and be your true self to do your best work.
Description
Cobalt is looking for a Senior Growth Marketing Manager to join our marketing team. This isn't a traditional demand gen role. We are building a sophisticated Growth Marketing framework that is focused on automation and orchestration to identify accounts with the highest propensity to buy, and nurture them into turning purchase ready.
In this role, you will develop and execute integrated marketing playbooks and measure the efficacy of the programs on regular cadences. With the goal of generating and accelerating pipeline across North America and EMEA regions, you will leverage your experience to build systems that are scaleable, repeatable and sustainable.
With tight alignment with Sales and Revenue Operations teams, you will utilize Salesforce, UserGems, HubSpot to identify intent and track buyer movement, in support of both new business and expansion pipeline. You are accountable, fearless in taking ownership, and ready to move beyond "lead gen" to innovate programs across the entire customer journey.
What You’ll Do
• Full-Lifecycle Account Progression: Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new logo acquisition and expansion within existing customer accounts.
• Multi-Touch Program Engagement: Drive multi-channel initiatives (such as email, webinars, social, direct mail and digital advertising) to guide target prospects through every phase of the buyer journey.
• Automation & AI Agents: Design and oversee automated agents to streamline routine workflows, accelerate program delivery, and ensure swift, confident execution.
• Intent & Movement Orchestration: Use UserGems intent signals and tracking to trigger automated playbooks that reach and engage buying committees and follow previous champions to new target accounts.
• Customer Marketing & Advocacy: Develop programs to nurture existing customers, leveraging their success stories to drive whitespace expansion and cross-sell.
• Content Strategy & Execution: Co-own the content calendar alongside the content team, designing multi-format programs to engage key contacts and activate target accounts.
• Sales & Success Enablement: Act as the primary marketing contact for sales and BDR teams, leading weekly syncs to align, equip, and empower sellers on activation plans and performance expectations.
• Analytics & Optimization: Track active program metrics continuously, taking direct ownership of course corrections to ensure key performance targets are met.
You Must Have
• Experience: 6+ years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment.
• ABM Execution: Demonstrable expertise in account-based marketing strategies, tactics, and modern growth technologies.
• Marketing Automation & CRM: Demonstrated expertise with Salesforce, HubSpot, and intent tools (such as UserGems or 6Sense), along with hands-on experience developing MCP agents
• Analytical Skills: The ability to interpret data to derive actionable insights that drive campaign optimization and improve outcomes.
• Communication: Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content.
• Accountability: A strong sense of ownership and the ability to manage multiple projects and meet deadlines in a fast-paced environment.
Why You Should Join Us
• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US) or pension (EU)
• Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
• Leverage stipends for:
• Wellness
• Work-from-home equipment & wifi
• Learning & development
• Make the most of our flexible, generous paid time off and paid parental leave
Pay Range Disclosure (For US openings only)
Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($110,00 - $130,000) + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.
Cobalt (the "Company") is an equal opportunity employer, and we want the best available persons for every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws and providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Cobalt is an E-Verify employer. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). It allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.