Description review
Senior Enterprise Content Marketer (m/f/d)
Bots and People Product GmbH · Berlin · back to the listing
HR standards
47/100
poor
Title ↔ description
84/100
solid
Reads as
Content Marketer
100% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
Large employers
- Content Marketing Manager Canonical
- Content Marketing Manager Canonical Ltd.
- Marketing Associate Canonical Ltd.
- Group Content Strategy Manager, Adobe.com Adobe
- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
- Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
- Entry-Level Marketing Role - South Korea Educato
- Creative Director, YouTube Flick
- Growth Intern (Fall, Winter cycles) CatchBack Cards
What the listing never says
- 44 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Hi there, if you want to create outstanding content for the most interesting topic for the future of work, keep on reading :)
You will own content at Bots & People. We focus on premium content that will make us an industry authority for AI Up-skilling. You will work for example on a scientific-grade AI adoption report, industry events that stand out, and collaborations with high-profile corporate influencers.
Bots & People builds learning experiences that help teams adopt automation and AI in a practical, hands-on way. We have trained 100,000+ employees across 30+ large enterprises, in 8 languages. We are a small, fast-moving core team with 50+ freelance trainers, and we are growing.
You will work closely with our founder Nico Bitzer and our Enterprise Growth Marketer Chisco Mosteiro (whom you report to). Chisco owns distribution, campaigns, and ABM. You own the content, the creatives and brand. You will have design support but also get your hands dirty with it.
Aufgaben
Create high-impact content across channels
• Write blog articles that rank and actually get read (SEO & GEO)
• Design event and keynote presentations
• Develop creative concepts for trade fair booths and other onsite experiences
• Produce concepts short-form videos for social and ads (concept, script, edit, captions)
• Build LinkedIn formats
• Create Linkedin ad creatives that perform
Flagship & premium content
• Own our flagship research, like an annual AI Adoption Report built to a scientific standard
• Concept and organize standout industry events
• Build collaborations with high-profile corporate influencers
• Create other premium, authority-building assets that make Bots & People the reference point for enterprise AI adoption
Build the content machine
• Build a scalable content operation
• Own the content calendar end to end, independently, prioritizing the assets that impact revenue.
• Design repeatable workflows, prompts, and templates so we produce high-quality content faster.
• Set the creative and brand and editorial standard for everything we publish
• Use AI but avoid AI slop please ;)
• Work closely with our delivery team and trainer pool to create and recycle content.
Creative direction & no more boring
• Bring original ideas, formats, and angles
• Turn dry enterprise topics (AI adoption, upskilling, change management) into no more boring content
• Own the brand voice across every channel
What success looks like
• Flagship pieces (reports, events, collaborations) that the industry shares.
• A content machine that consistently ships high-quality, on-brand assets at speed
• Your main KPIs are impressions and conversations into generated meetings.
Qualifikation
Must-haves
• German and English language skills
• Proactive and self-driven: you come with new ideas, execute them without being chased, and stand behind your work.
• Hands-on experience/knowledge with paid ads (LinkedIn and other platforms).
• Track record of premium, authority-building content: research reports, flagship events, or high-profile thought leadership
• Several years in content marketing (think 3-4+), across writing, visual, and video formats in a B2B marketing team (ABM, Multi-Channel campaigns)
• Genuinely excited to build with AI: you already use Claude or similar tools and want to push how far they go for content
• Comfortable working with senior external stakeholders and high-profile influencers, and holding your own with them
• Strong creative range and a portfolio of shipped work that proves you do the opposite of boring
• Hands-on maker: you produce content yourself (copy, presentations, video, social) and iterate fast
• Structured and reliable: you manage multiple formats and deadlines and keep people in the loop
Nice to have
• EdTech experience
• Background in a storytelling-heavy field such as journalism, copywriting, video or documentary production, or podcasting (you know how to find a story and tell it)
• Research or data-storytelling chops, or an academic/scientific background, for report-grade content
• Experience producing live events or conferences
• Experience with HubSpot and marketing/automation tools
• Experience building AI agents or automated content workflows
Benefits
What you get
• You work with the best AI tools on the market (Claude, Microsoft Copilot, and whatever comes next)
• You shape how an entire category talks about AI adoption
• You work directly with the founder in a small, high-trust team where your ideas ship fast
• You create content for and with some of Europe's biggest enterprises, including Deutsche Telekom, Daimler Truck, and Siemens Energy
• You get our full support in building your personal brand and becoming a recognized voice in enterprise AI
• You work flexibly from our Berlin base, with room for remote work
No more boring
At Bots & People, "No More Boring" is the principle behind every training we run, and we hold our own content to exactly the same standard. If you are the kind of person who gets genuinely annoyed when a brilliant idea ends up as another lifeless corporate PDF, you will feel right at home here. You will have the tools, the creative freedom, and real enterprise stories worth telling, and we will back you to make work that people actually remember. Show us what you can do.
Find more English Speaking Jobs in Germany on Arbeitnow
You will own content at Bots & People. We focus on premium content that will make us an industry authority for AI Up-skilling. You will work for example on a scientific-grade AI adoption report, industry events that stand out, and collaborations with high-profile corporate influencers.
Bots & People builds learning experiences that help teams adopt automation and AI in a practical, hands-on way. We have trained 100,000+ employees across 30+ large enterprises, in 8 languages. We are a small, fast-moving core team with 50+ freelance trainers, and we are growing.
You will work closely with our founder Nico Bitzer and our Enterprise Growth Marketer Chisco Mosteiro (whom you report to). Chisco owns distribution, campaigns, and ABM. You own the content, the creatives and brand. You will have design support but also get your hands dirty with it.
Aufgaben
Create high-impact content across channels
• Write blog articles that rank and actually get read (SEO & GEO)
• Design event and keynote presentations
• Develop creative concepts for trade fair booths and other onsite experiences
• Produce concepts short-form videos for social and ads (concept, script, edit, captions)
• Build LinkedIn formats
• Create Linkedin ad creatives that perform
Flagship & premium content
• Own our flagship research, like an annual AI Adoption Report built to a scientific standard
• Concept and organize standout industry events
• Build collaborations with high-profile corporate influencers
• Create other premium, authority-building assets that make Bots & People the reference point for enterprise AI adoption
Build the content machine
• Build a scalable content operation
• Own the content calendar end to end, independently, prioritizing the assets that impact revenue.
• Design repeatable workflows, prompts, and templates so we produce high-quality content faster.
• Set the creative and brand and editorial standard for everything we publish
• Use AI but avoid AI slop please ;)
• Work closely with our delivery team and trainer pool to create and recycle content.
Creative direction & no more boring
• Bring original ideas, formats, and angles
• Turn dry enterprise topics (AI adoption, upskilling, change management) into no more boring content
• Own the brand voice across every channel
What success looks like
• Flagship pieces (reports, events, collaborations) that the industry shares.
• A content machine that consistently ships high-quality, on-brand assets at speed
• Your main KPIs are impressions and conversations into generated meetings.
Qualifikation
Must-haves
• German and English language skills
• Proactive and self-driven: you come with new ideas, execute them without being chased, and stand behind your work.
• Hands-on experience/knowledge with paid ads (LinkedIn and other platforms).
• Track record of premium, authority-building content: research reports, flagship events, or high-profile thought leadership
• Several years in content marketing (think 3-4+), across writing, visual, and video formats in a B2B marketing team (ABM, Multi-Channel campaigns)
• Genuinely excited to build with AI: you already use Claude or similar tools and want to push how far they go for content
• Comfortable working with senior external stakeholders and high-profile influencers, and holding your own with them
• Strong creative range and a portfolio of shipped work that proves you do the opposite of boring
• Hands-on maker: you produce content yourself (copy, presentations, video, social) and iterate fast
• Structured and reliable: you manage multiple formats and deadlines and keep people in the loop
Nice to have
• EdTech experience
• Background in a storytelling-heavy field such as journalism, copywriting, video or documentary production, or podcasting (you know how to find a story and tell it)
• Research or data-storytelling chops, or an academic/scientific background, for report-grade content
• Experience producing live events or conferences
• Experience with HubSpot and marketing/automation tools
• Experience building AI agents or automated content workflows
Benefits
What you get
• You work with the best AI tools on the market (Claude, Microsoft Copilot, and whatever comes next)
• You shape how an entire category talks about AI adoption
• You work directly with the founder in a small, high-trust team where your ideas ship fast
• You create content for and with some of Europe's biggest enterprises, including Deutsche Telekom, Daimler Truck, and Siemens Energy
• You get our full support in building your personal brand and becoming a recognized voice in enterprise AI
• You work flexibly from our Berlin base, with room for remote work
No more boring
At Bots & People, "No More Boring" is the principle behind every training we run, and we hold our own content to exactly the same standard. If you are the kind of person who gets genuinely annoyed when a brilliant idea ends up as another lifeless corporate PDF, you will feel right at home here. You will have the tools, the creative freedom, and real enterprise stories worth telling, and we will back you to make work that people actually remember. Show us what you can do.
Find more English Speaking Jobs in Germany on Arbeitnow