Description review
Lead Creative Strategist (Performance Marketing)
Superside · Anywhere · back to the listing
HR standards
59/100
needs work
Title ↔ description
80/100
solid
Reads as
Marketing Manager
88% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Superside is hiring a Creative Strategist, Performance Marketing to lead the strategic thinking behind our clients' highest-volume, highest-velocity creative programs. You'll sit at the intersection of data and creative, turning performance signals from paid social, OOH, and programmatic campaigns into sharp, testable creative direction — while acting as a trusted strategic partner to the clients whose business results depend on it.
You'll run strategy across a portfolio of accounts at once, each producing a high volume of creative every month, and you'll be the person both the client and the creative team turn to when they need to know not just what to make next, but why.
What You'll Do
• Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.
• Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
• Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
• Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
• Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.
• Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.
• Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.
• Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting.
• Contribute to the growth of Superside's Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team.
What You'll Need to Succeed
• 5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
• A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns.
• Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines.
• Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy.
• A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders.
• Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from.
• A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm.
• Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
• Genuine enthusiasm for AI tools and their growing role in performance creative strategy.
Compensation
Additional Information
Why Join us?
Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are.
Remote-first. Customer-led.
Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.
Global team, local impact.
Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.
High performance, low ego.
Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration.
Impact meets opportunity.
We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.
Grow fast. Lead well.
You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.
About Superside
Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension
of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance.
Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.
Learn more at superside.com
Diversity, Equity and Inclusion
We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.
You'll run strategy across a portfolio of accounts at once, each producing a high volume of creative every month, and you'll be the person both the client and the creative team turn to when they need to know not just what to make next, but why.
What You'll Do
• Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.
• Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
• Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
• Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
• Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.
• Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.
• Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.
• Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting.
• Contribute to the growth of Superside's Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team.
What You'll Need to Succeed
• 5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
• A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns.
• Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines.
• Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy.
• A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders.
• Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from.
• A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm.
• Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
• Genuine enthusiasm for AI tools and their growing role in performance creative strategy.
Compensation
Additional Information
Why Join us?
Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are.
Remote-first. Customer-led.
Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.
Global team, local impact.
Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.
High performance, low ego.
Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration.
Impact meets opportunity.
We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.
Grow fast. Lead well.
You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.
About Superside
Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension
of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance.
Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.
Learn more at superside.com
Diversity, Equity and Inclusion
We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.