Description review
GTM Growth Lead (ABM)
Forager · United States · back to the listing
HR standards
56/100
needs work
Title ↔ description
78/100
solid
Reads as
Marketing Manager
82% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 42 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.
We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role
We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is not a traditional growth marketing role. The focus is:
• outbound ABM
• pipeline creation
• system design
• experimentation
• sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do
• Build and maintain the TAM
• Define ICP, segmentation, and targeting
• Create an evergreen system to identify high-fit accounts
• Develop account scoring (Tier 1 / Tier 2 / Tier 3)
• Own the outbound motion
• Design messaging and sequences (email + LinkedIn)
• Work directly with SDR to improve reply rates and meeting conversion
• Run weekly experiments (targeting, messaging, offers)
• Build the GTM system
• Connect TAM → CRM → outbound workflows
• Ensure accounts and contacts are enriched and up to date
• Define tracking for pipeline and engagement
• Develop signal-driven outreach
• Identify triggers (hiring, product launches, funding, etc.)
• Build a system to prioritize accounts based on signals
• Create playbooks and enable the team
• Develop repeatable ABM playbooks (1:1 and scaled)
• Build messaging templates and objection handling
• Train SDRs and document processes for scale
• Support deal execution
• Help create assets (case studies, calculators, data samples)
• Incorporate sales feedback into messaging and targeting
What Success Looks Like
• Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
• Strong outbound conversion (reply rate → meeting rate)
• A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements
• Proven experience building outbound / ABM pipeline
• Track record of generating qualified meetings or pipeline
• Strong understanding of ICP, targeting, and messaging
• Hands-on operator (not just strategy)
• Comfortable working in a fast-paced startup
• Deep experience with Clay, Sales Nav, or sequencing tools
• Experience with SaaS platforms (GTM, recruiting, data, AI)
• Experience training SDRs and building playbooks
Benefits
• Build the outbound GTM engine from scratch
• Work directly with the founder
• High ownership and visible impact on revenue
• Opportunity to shape how the company scales
Originally posted on Himalayas
We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role
We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is not a traditional growth marketing role. The focus is:
• outbound ABM
• pipeline creation
• system design
• experimentation
• sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do
• Build and maintain the TAM
• Define ICP, segmentation, and targeting
• Create an evergreen system to identify high-fit accounts
• Develop account scoring (Tier 1 / Tier 2 / Tier 3)
• Own the outbound motion
• Design messaging and sequences (email + LinkedIn)
• Work directly with SDR to improve reply rates and meeting conversion
• Run weekly experiments (targeting, messaging, offers)
• Build the GTM system
• Connect TAM → CRM → outbound workflows
• Ensure accounts and contacts are enriched and up to date
• Define tracking for pipeline and engagement
• Develop signal-driven outreach
• Identify triggers (hiring, product launches, funding, etc.)
• Build a system to prioritize accounts based on signals
• Create playbooks and enable the team
• Develop repeatable ABM playbooks (1:1 and scaled)
• Build messaging templates and objection handling
• Train SDRs and document processes for scale
• Support deal execution
• Help create assets (case studies, calculators, data samples)
• Incorporate sales feedback into messaging and targeting
What Success Looks Like
• Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
• Strong outbound conversion (reply rate → meeting rate)
• A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements
• Proven experience building outbound / ABM pipeline
• Track record of generating qualified meetings or pipeline
• Strong understanding of ICP, targeting, and messaging
• Hands-on operator (not just strategy)
• Comfortable working in a fast-paced startup
• Deep experience with Clay, Sales Nav, or sequencing tools
• Experience with SaaS platforms (GTM, recruiting, data, AI)
• Experience training SDRs and building playbooks
Benefits
• Build the outbound GTM engine from scratch
• Work directly with the founder
• High ownership and visible impact on revenue
• Opportunity to shape how the company scales
Originally posted on Himalayas