Why this grade
This listing scored 79/100, which is a B. It lost the most ground on remote clarity.
- Pay transparency 25 / 25 A published salary range, worth more than any other single factor because it is what a candidate cannot find out without applying.
- Description depth 20 / 20 How much the posting actually says about the work, measured in characters of real text.
- Freshness 15 / 15 How recently it was posted. Older postings are likelier to be filled or abandoned.
- Remote clarity 8 / 15 Whether "remote" means anywhere, or is quietly restricted to one country.
- Role specificity 6 / 10 Whether the listing is tagged well enough to tell what the role actually is.
- Corroboration 5 / 10 Whether more than one source carries this listing.
Every figure above is arithmetic over the posting itself — its salary field, its text, its age, its tags and how many sources carry it. How the grades work →
Mid level Full Time
The CRM Marketing Specialist is responsible for executing, coordinating and deploying CRM communications and lifecycle marketing journeys. This role ensures that email, SMS, automation workflows, triggers, and audience-based communications are built accurately, launched on time, and supported by clear process and operational structure.
This role is highly execution-focused and plays an important part in keeping lifecycle marketing projects organized, consistent, and achieving business goals. The CRM Marketing Specialist partners closely with lifecycle, growth, creative, data, and digital ecosystem teams to execute journey builds, campaign deployment, automation workflows, and communication plans.
Core Responsibilities
CRM Execution - Braze
Act as the Braze expert within the Lifecycle Marketing workflow. Build, QA test, schedule, and deploy CRM communications within Brazeand connected systems across approved channels, including email, SMS, web, mobile app and automated lifecycle journeys. Ensure communications are accurate, aligned to the brief, and delivered according to timeline.
Journey Builds & Automation Workflows
Build and maintain lifecycle journeys, nurture flows, triggered communications, and automation workflows. Ensure journeys are structured clearly, tested appropriately, and updated as business needs evolve. SupportOwn audience segmentation expertise, list preparation, and deployment activities in partnership with lifecycle and data teams.
Trigger Management
HelpOwn communication triggers, audience rules, timing logic, and workflow conditions. Partner with lifecycle and data teams to ensure the right messages are reaching the right audiences at the right time.
Workflow Management, Project Management & Operational Support
Maintain process consistency across CRM work, including intake, build timelines, QA steps, approvals, deployment readiness, and post-launch follow-up. Help keep projects organized and ensure action items are tracked through completion. Support project management needs as assigned, including coordinating timelines, tracking deliverables, and helping move cross-functional work forward. Support basic campaign performance reporting and provide execution-level insights to lifecycle marketing stakeholders.
Communication Deployment
Coordinate campaign and lifecycle communication deployment across teams. Support send readiness, final checks, list validation, scheduling, and launch execution.
Systems Coordination
Work within CRM, automation, project management, and reporting systems to support consistent execution. Help identify process gaps, workflow issues, or operational improvements that can make CRM execution more efficient and reliable. Serve as primary user of CRM and marketing automation platforms, supporting campaign configuration, audience deployment, workflow maintenance, and platform execution activities.
Key Success Measures
Success in this role will be measured by consistent, accurate, and timely CRM execution. Key success measures include:
CRM communications deployed accurately and on time
Lifecycle journeys and automation workflows built correctly
Trigger logic and audience rules maintained consistently
Strong QA, follow-through, and issue resolution
Clear workflow management, project organization, and project management support as assigned
Reliable coordination with lifecycle, creative, data, and digital teams
Ideal Strengths for This Role
This role requires strong alignment to:
Braze expertise on best-practices
Process consistency
Operational structure
Workflow management
Accountability and follow-through
Systems coordination
Execution support
The ideal person for this role is organized, detail-oriented, dependable, and comfortable working within technical systems and processes. They take pride in accurate execution, clear communication, and making sure work moves from request to launch without confusion or dropped details.
What This Role Owns
The CRM Marketing Specialist owns and supports:
CRM execution (Braze)
Journey builds
Automation workflows
Trigger management
Communication deployment
Operational orchestration
Project management as assigned
Required Education & Experience
Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field; or equivalent combination of education and experience.
3+ years of experience in CRM marketing (Braze experience a plus), email marketing, marketing automation, lifecycle marketing, or related digital marketing roles.
Demonstrated ability to manage multiple projects simultaneously while maintaining a high degree of accuracy, attention to detail, and adherence to established processes.
Experience executing email, SMS, and/or automated marketing campaigns within Braze or a related CRM or marketing automation platform.
Experience building, testing, scheduling, and deploying marketing communications.
Experience working with audience segmentation, list management, and campaign deployment processes.
Experience coordinating projects and working cross-functionally with creative, marketing, data, and technology teams.
Experience using CRM and/or marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, Adobe Campaign, or similar systems.
Familiarity with customer journey workflows, trigger-based communications, and lifecycle marketing concepts.
Experience performing campaign QA, testing, troubleshooting, and deployment validation.
Working knowledge of project management and workflow tools such as ClickUp, Asana, Jira, Monday.com, Wrike, or similar platforms.
Proficiency with Microsoft Office and/or Google Workspace applications.
Ability to travel up to 10% as required.
Preferred Experience:
Experience executing complex Lifecycle Marketing projects within Braze
Experience supporting customer lifecycle, retention, membership, or subscription-based marketing programs.
Experience working with SMS marketing platforms.
Experience using CRM reporting and campaign performance dashboards.
Familiarity with audience segmentation and customer data concepts.
Basic understanding of HTML and email template editing.
Experience working in highly regulated, compliance-driven, or fast-paced marketing environments.
Compensation
- Target Salary Range = $60,000 - $70,000
- Eligible for Company Incentive Bonus
Why Delta Defense?
Do work that matters. Grow with a company that keeps moving forward.
At Delta Defense, we’re united by a mission bigger than any one role: helping responsible Americans protect the people they love. That mission shows up in everything we do and in everyone we hire.
Growth here isn’t just about getting bigger. It’s about getting better.
* 15 consecutive years on the Inc. 5000 list of America’s fastest-growing private companies. This distinction is shared by just eight companies on the 2026 list.
* More than 860,000 USCCA Members served nationwide. Serving them well is why we’re here and why the work matters. We are obsessed with the people we serve.
* A culture committed to growth. We invest in our people, sharpen how we work, and never settle.
* Meaningful work with real impact. Every role contributes to moving our mission forward.
We’re built different. If that sounds like you, discover what’s possible at Delta Defense.
Learn more and explore careers at .
PM19
Originally posted on Himalayas
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Where this listing came from
- 02 Oct 2026 Himalayas first sighting
Seen on 1 board over 0 days.