Description review

Social Media Manager (Contract) - Remote

The Wilkinson Firm · United States · back to the listing

HR standards

64/100

needs work

Title ↔ description

80/100

solid

Reads as

Unclear

no confident match

What this role officially is

web content manager — ESCO, the EU occupation classification

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist

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What the listing never says

  • No section describes what the person would actually do. Scope clarity

The listing, marked up

Engagement: 1099 contract, hybrid. Comp: $1,500-3,000/mo retainer OR commission-only1 on inbound-sourced revenue (5-15%). Location: Fully remote, USA. Reports to: Founder + CEO.

About The Wilkinson Firm

TWF serves three divisions across the Southeast: HR Advisory (behavioral health and human services), Premium Hospitality and Event Staffing, and emerging Government Contracting. Our LinkedIn, Instagram, and Facebook presence are underbuilt relative to the brand we are building. We need a Social Media Manager who can own daily content, community engagement, and the inbound pipeline social drives.

Who we want

Social media managers with B2B services background. 3-7 years experience. Strong LinkedIn fluency (we are mostly a LinkedIn brand). Comfortable with Instagram and Facebook for the hospitality division. Comfortable engaging directly with prospects in comments and DMs. Familiar with social analytics, A/B testing on copy, and inbound attribution.

What you would do

• Daily LinkedIn presence for TWF (5-10 posts per week across founder and firm accounts)

• Instagram and Facebook presence for the Premium Hospitality and Event Staffing division

• Community management - respond to comments, DMs, mentions within 4 hours

• Repurpose long-form content into social formats

• Engage with prospects in comments and DMs

• Monthly analytics review with TWF leadership

Compensation

Two options:

•
Retainer: $1,500-3,000/mo flat retainer for active social management.

•
Commission-only2 : $0 base + 5-15% of inbound-sourced contract value (best for operators confident in their ability to drive inbound pipeline).

How to apply

Send CV, 3 social account samples (LinkedIn or Instagram presence you have managed), and one-paragraph note on the inbound pipeline you have driven through social to with subject "Social Media Manager." Reply within 48 hours.

Originally posted on Himalayas