Description review
Marketing Lead
Thaura AI · Qatar · back to the listing
HR standards
46/100
poor
Title ↔ description
73/100
solid
Reads as
Marketing Manager
97% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 29 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
We’re building ethical infrastructure, and are seeking a Marketing Lead to ensure the world knows about it.
You’ll drive our brand voice across platforms, manage creator partnerships, and lead growth through authentic marketing.
Tasks
Strategy:
• Campaigns & Content: Plan and implement marketing campaigns & content strategies by staying attuned to internet culture and trends.
• Creator Outreach: Identify and recruit UGC creators, influencers, and commentators who engage with the same audiences we want to reach.
• Strategic Critique: We're going to critique Big Tech. When we do so, we need to ensure the messaging is bold but legally safe (With help of our lawyer).
Social Media & Community Engagement:
• Social Media Management: Manage brand presence across all platforms.
• Community Engagement: Respond to and engage with customers on social media and community channels.
• Content Coordination: Be the main point of contact for freelance clippers, designers, and more. Keep the pipeline moving so we can produce high-quality fast, supporting both our owned channels and creator collaborations.
• Hands-On: You’ll also be comfortable stepping in hands-on to edit a quick video or design a graphic in Canva
Growth & Partnerships:
• Strategic Outreach: Reach out to potential partners and influencers who align with our mission.
• Drive Growth Through PR & Earned Media: We hit 160k users through earned media. You’ll build relationships with journalists and podcasters who care about ethical tech, securing coverage for Thaura.
• Activate Events & Communities: Plan our presence at key summits and gatherings (e.g. MozFest or WebSummit). Make real connections and capture content opportunities.
Performance Tracking:
• Focus on What Matters: Track Downloads, Daily Active Users, and UGC Volume. These are your north stars. Secondary metrics include engagement rates and follower growth.
• Listen to the Room: Monitor comments and DMs daily. If sentiment shifts, adjust tone and strategy weekly. Data tells us what’s working; community feedback tells us why.
Requirements
•
Mission-Driven Above All: You're not just looking for a job; you're looking for a cause. You believe technology should serve people, not exploit them, and you want to be part in build ingthe ethical infrastructure that proves it’s possible.
•
Internet Native: You've lived on Social Media. You understand meme culture, viral mechanics, and how to spot a trend before it peaks.
•
Growth-Obsessed Mindset: You understand that distribution is king. You’re comfortable testing multiple pitches and formats rapidly, killing what doesn’t work, and scaling what does.
•
Tech-Savvy: You’re comfortable with analytics tools, automation software, and modern marketing stacks. You love finding efficient ways to work.
•
Hands-On & Delegative Leadership: You can edit a quick video or design a graphic yourself, but preferably you delegate to freelancers or others to scale.
•
Strong Written Voice: You can write a witty caption for Instagram and a thoughtful article for LinkedIn with equal ease. Tone-switching is second nature.
•
Relationship Builder: You have a naturally good at connecting with people - whether it’s pitching a journalist, coordinating an event, or managing a creator relationship.
•
Analytical Mindset: You have an analytical mind but lead with empathy. You iterate on Proven Formats: Don’t reinvent the wheel. Identify top-performing strategies and adapt them for Thaura. Test, iterate, and double down on what hits.
•
Adaptable & Flexible: You thrive in a fast-paced startup environment where priorities shift quickly. You are comfortable wearing multiple hats and adjusting your focus as needed.
•
Good Vibes: You bring positivity and collaboration to the team. You lift others up and make work feel energizing, not draining.
•
Experience: Background in marketing or social media management preferred. Experience in AI/SaaS is a plus, but experience with influencer marketing, creator relations, or earned media/PR is highly valued.
•
Language Skills: Native or fluent proficiency in English. Arabic is a big bonus.
Benefits
•
Build the Alternative: In an industry obsessed with endless scale at the cost of values, you’ll join a team that does the opposite. Your work directly supports the creation of ethical tech infrastructure.
•
Join a Young1 , Energetic Team: Work alongside the founders and a tight-knit group of passionate believers. We are small, agile, and driven by purpose, not profit margins.
•
Remote Flexibility & Compensation: Work from anywhere, supported by competitive compensation and a team that values well-being as much as output.
How to Apply: Please send your resume and a brief note answering these questions:
1. Why does building ethical infrastructure matter to you personally?
2. Identify three influencers or creators from three different audience segments that align with Thaura. For each, explain:
• Why are they a good fit for Thaura?
• How would you pitch Thaura to them in 2–3 sentences?
Originally posted on Himalayas
You’ll drive our brand voice across platforms, manage creator partnerships, and lead growth through authentic marketing.
Tasks
Strategy:
• Campaigns & Content: Plan and implement marketing campaigns & content strategies by staying attuned to internet culture and trends.
• Creator Outreach: Identify and recruit UGC creators, influencers, and commentators who engage with the same audiences we want to reach.
• Strategic Critique: We're going to critique Big Tech. When we do so, we need to ensure the messaging is bold but legally safe (With help of our lawyer).
Social Media & Community Engagement:
• Social Media Management: Manage brand presence across all platforms.
• Community Engagement: Respond to and engage with customers on social media and community channels.
• Content Coordination: Be the main point of contact for freelance clippers, designers, and more. Keep the pipeline moving so we can produce high-quality fast, supporting both our owned channels and creator collaborations.
• Hands-On: You’ll also be comfortable stepping in hands-on to edit a quick video or design a graphic in Canva
Growth & Partnerships:
• Strategic Outreach: Reach out to potential partners and influencers who align with our mission.
• Drive Growth Through PR & Earned Media: We hit 160k users through earned media. You’ll build relationships with journalists and podcasters who care about ethical tech, securing coverage for Thaura.
• Activate Events & Communities: Plan our presence at key summits and gatherings (e.g. MozFest or WebSummit). Make real connections and capture content opportunities.
Performance Tracking:
• Focus on What Matters: Track Downloads, Daily Active Users, and UGC Volume. These are your north stars. Secondary metrics include engagement rates and follower growth.
• Listen to the Room: Monitor comments and DMs daily. If sentiment shifts, adjust tone and strategy weekly. Data tells us what’s working; community feedback tells us why.
Requirements
•
Mission-Driven Above All: You're not just looking for a job; you're looking for a cause. You believe technology should serve people, not exploit them, and you want to be part in build ingthe ethical infrastructure that proves it’s possible.
•
Internet Native: You've lived on Social Media. You understand meme culture, viral mechanics, and how to spot a trend before it peaks.
•
Growth-Obsessed Mindset: You understand that distribution is king. You’re comfortable testing multiple pitches and formats rapidly, killing what doesn’t work, and scaling what does.
•
Tech-Savvy: You’re comfortable with analytics tools, automation software, and modern marketing stacks. You love finding efficient ways to work.
•
Hands-On & Delegative Leadership: You can edit a quick video or design a graphic yourself, but preferably you delegate to freelancers or others to scale.
•
Strong Written Voice: You can write a witty caption for Instagram and a thoughtful article for LinkedIn with equal ease. Tone-switching is second nature.
•
Relationship Builder: You have a naturally good at connecting with people - whether it’s pitching a journalist, coordinating an event, or managing a creator relationship.
•
Analytical Mindset: You have an analytical mind but lead with empathy. You iterate on Proven Formats: Don’t reinvent the wheel. Identify top-performing strategies and adapt them for Thaura. Test, iterate, and double down on what hits.
•
Adaptable & Flexible: You thrive in a fast-paced startup environment where priorities shift quickly. You are comfortable wearing multiple hats and adjusting your focus as needed.
•
Good Vibes: You bring positivity and collaboration to the team. You lift others up and make work feel energizing, not draining.
•
Experience: Background in marketing or social media management preferred. Experience in AI/SaaS is a plus, but experience with influencer marketing, creator relations, or earned media/PR is highly valued.
•
Language Skills: Native or fluent proficiency in English. Arabic is a big bonus.
Benefits
•
Build the Alternative: In an industry obsessed with endless scale at the cost of values, you’ll join a team that does the opposite. Your work directly supports the creation of ethical tech infrastructure.
•
Join a Young1 , Energetic Team: Work alongside the founders and a tight-knit group of passionate believers. We are small, agile, and driven by purpose, not profit margins.
•
Remote Flexibility & Compensation: Work from anywhere, supported by competitive compensation and a team that values well-being as much as output.
How to Apply: Please send your resume and a brief note answering these questions:
1. Why does building ethical infrastructure matter to you personally?
2. Identify three influencers or creators from three different audience segments that align with Thaura. For each, explain:
• Why are they a good fit for Thaura?
• How would you pitch Thaura to them in 2–3 sentences?
Originally posted on Himalayas