Description review
Senior Account Executive - Canvas - K12
Instructure · USA · back to the listing
HR standards
62/100
needs work
Title ↔ description
94/100
strong
Reads as
Sales Representative
100% confident
What this role officially is
commercial sales representative — ESCO, the EU occupation classification
Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative
How others title the same work
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Startups
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What the listing never says
- 26 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
Instructure is seeking an experienced Senior Account Executive to join our growing K-12 sales team. You’ll play a key role in expanding the reach of our learning solutions—including Canvas, MasteryConnect, and LearnPlatform—across your assigned territory, helping districts modernize and simplify their approach to education.
What you’ll do
•
Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory
•
Hunt for new logo business while upselling and cross-selling to existing accounts
•
Share insights to help prospective clients accurately evaluate solutions and choose what best fits their needs
•
Prepare and tailor messaging and presentations for prospective clients
•
Guide prospects through the purchasing process to successful, timely closure
•
Accurately forecast your quarterly and annual sales performance
•
Develop targeted sales strategies to build and nurture a robust client pipeline
•
Build and maintain relationships with key stakeholders throughout school districts
•
Consistently achieve or exceed sales quotas within established timelines
•
Partner closely with Regional Directors and clients in the field to gain referrals and expand market presence
•
Log detailed, accurate account information in Salesforce CRM in a timely manner
What we’re looking for
•
5+ years of proven sales experience, ideally within EdTech or SaaS solution sales
•
Experience with enterprise-level software sales and services
•
Understanding of educational pedagogy and the dynamics of selling a learning management system (LMS) preferred
•
Demonstrated ability to sell at all levels, including C-suite and executive leadership
•
Outstanding strategic and consultative sales skills
•
Ability to conduct thorough needs analyses and develop tailored proposals
•
Willingness to travel up to 50%
If you are driven by helping educators transform how learning happens, and you thrive in a dynamic, high-growth environment, we want to meet you. Join us in shaping the future of education at Instructure.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
•
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
•
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
•
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
•
Comprehensive wellness programs and mental health support
•
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
•
The technology and tools you need to do your best work
•
Motivosity employee recognition program
•
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
Instructure is seeking an experienced Senior Account Executive to join our growing K-12 sales team. You’ll play a key role in expanding the reach of our learning solutions—including Canvas, MasteryConnect, and LearnPlatform—across your assigned territory, helping districts modernize and simplify their approach to education.
What you’ll do
•
Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory
•
Hunt for new logo business while upselling and cross-selling to existing accounts
•
Share insights to help prospective clients accurately evaluate solutions and choose what best fits their needs
•
Prepare and tailor messaging and presentations for prospective clients
•
Guide prospects through the purchasing process to successful, timely closure
•
Accurately forecast your quarterly and annual sales performance
•
Develop targeted sales strategies to build and nurture a robust client pipeline
•
Build and maintain relationships with key stakeholders throughout school districts
•
Consistently achieve or exceed sales quotas within established timelines
•
Partner closely with Regional Directors and clients in the field to gain referrals and expand market presence
•
Log detailed, accurate account information in Salesforce CRM in a timely manner
What we’re looking for
•
5+ years of proven sales experience, ideally within EdTech or SaaS solution sales
•
Experience with enterprise-level software sales and services
•
Understanding of educational pedagogy and the dynamics of selling a learning management system (LMS) preferred
•
Demonstrated ability to sell at all levels, including C-suite and executive leadership
•
Outstanding strategic and consultative sales skills
•
Ability to conduct thorough needs analyses and develop tailored proposals
•
Willingness to travel up to 50%
If you are driven by helping educators transform how learning happens, and you thrive in a dynamic, high-growth environment, we want to meet you. Join us in shaping the future of education at Instructure.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
•
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
•
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
•
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
•
Comprehensive wellness programs and mental health support
•
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
•
The technology and tools you need to do your best work
•
Motivosity employee recognition program
•
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.