Description review
Freelance Art Director
We Are Social · United States · back to the listing
HR standards
49/100
poor
Title ↔ description
80/100
solid
Reads as
Graphic Designer
90% confident
What this role officially is
graphic designer — ESCO, the EU occupation classification
Graphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such as advertisements, websites, and magazines.
Also known as: commercial graphic designer, graphic design specialist, commercial designer, graphic design expert, graphic artist, advertising artist
How others title the same work
Large employers
- Sr. Designer Adobe
- Design Manager (Visual) Canonical
- Production Designer (Contract) Mozilla
Startups
- Graphic Designer GoSats
- Visual Designer GoSats
What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
WHAT YOU’LL DO
• Concept and create strong, compelling ideas that resonate with target audiences
• Design for clients and agency new business efforts, working within brand guidelines while pushing for design excellence
• Develop creative concepts that align with strategic client objectives, ensuring all visual output maintains the highest agency standards from ideation to final delivery
• Present and defend art direction to internal leadership and external clients, effectively decoding feedback into actionable creative tasks for the broader team
• Navigate complex project constraints, including tight deadlines and evolving budgets by finding innovative solutions that preserve the integrity of the original vision
• Manage multiple concurrent projects of varying complexity with precision and adaptability under pressure
• Act as a primary mentor for junior and mid-level creatives, providing constructive feedback and fostering a culture of high-performance and continuous visual improvement
• Implement advanced AI tools to supercharge the creative lifecycle, from generating comprehensive visual identities to rapid video asset creation
• Infuse generative AI into client pitches and prototypes to create hyper-realistic product shots and fully realized campaign mockups that win new business
• Proactively research emerging AI trends and tools, leading the team in ethical discussions and establishing best practices for AI usage within the creative department
• Ideate and build effective stories that match the quality of each social platform
• Excellent communicator who can confidently articulate ideas to others, from storyboard to final work
• Design visually engaging presentations, create mockups & do light retouching as needed that help sell creative ideas to top clients in the industry
• Work collaboratively with a large team of creatives from ideation to execution to help to ensure ideas are created and brought to life
REQUIREMENTS FOR THIS ROLE
• 6+ years of experience in art direction within a fast-paced agency environment
• Portfolio demonstrating sophisticated creative thinking, nuanced typography, and expert-level composition across digital and traditional media
• Experience presenting and working directly with clients
• Comfortable working in a fast paced environment, and managing multiple projects at once
• Proficiency across Adobe Design suite; fluency in both After Effects and Premiere
• Deep familiarity with ethical AI frameworks and the legalities of AI-generated content in a commercial setting
• Excellent attention to detail
Originally posted on Himalayas
• Concept and create strong, compelling ideas that resonate with target audiences
• Design for clients and agency new business efforts, working within brand guidelines while pushing for design excellence
• Develop creative concepts that align with strategic client objectives, ensuring all visual output maintains the highest agency standards from ideation to final delivery
• Present and defend art direction to internal leadership and external clients, effectively decoding feedback into actionable creative tasks for the broader team
• Navigate complex project constraints, including tight deadlines and evolving budgets by finding innovative solutions that preserve the integrity of the original vision
• Manage multiple concurrent projects of varying complexity with precision and adaptability under pressure
• Act as a primary mentor for junior and mid-level creatives, providing constructive feedback and fostering a culture of high-performance and continuous visual improvement
• Implement advanced AI tools to supercharge the creative lifecycle, from generating comprehensive visual identities to rapid video asset creation
• Infuse generative AI into client pitches and prototypes to create hyper-realistic product shots and fully realized campaign mockups that win new business
• Proactively research emerging AI trends and tools, leading the team in ethical discussions and establishing best practices for AI usage within the creative department
• Ideate and build effective stories that match the quality of each social platform
• Excellent communicator who can confidently articulate ideas to others, from storyboard to final work
• Design visually engaging presentations, create mockups & do light retouching as needed that help sell creative ideas to top clients in the industry
• Work collaboratively with a large team of creatives from ideation to execution to help to ensure ideas are created and brought to life
REQUIREMENTS FOR THIS ROLE
• 6+ years of experience in art direction within a fast-paced agency environment
• Portfolio demonstrating sophisticated creative thinking, nuanced typography, and expert-level composition across digital and traditional media
• Experience presenting and working directly with clients
• Comfortable working in a fast paced environment, and managing multiple projects at once
• Proficiency across Adobe Design suite; fluency in both After Effects and Premiere
• Deep familiarity with ethical AI frameworks and the legalities of AI-generated content in a commercial setting
• Excellent attention to detail
Originally posted on Himalayas