Senior Segment Marketing Manager, Transformation

As part of the Segment Marketing team, segment marketing managers own the
go-to-market strategy for one of our defined audiences. In this role, you’ll focus on
collecting and translating market, competitor, and customer insights into thoughtfully
designed & orchestrated marketing campaigns that activate & engage both prospects
and existing customers.

YOUR MISSION

You’ll lead segment and product marketing strategy for Mural’s Transformation segment (above-the line leaders in the Innovation, Product, Design, Strategy, Digital Transformation, L&D departments, and their employees who receive LUMA certification) shaping the positioning and go-to-market approach for Mural’s human-centered design practice, LUMA, including services, software, and partnerships. You’ll serve as the market-facing steward for this segment at Mural, translating customer needs, competitive dynamics, service offerings, and product capabilities into clear strategy, compelling narratives, and effective go-to-market motions.

This role sits at the intersection of AI strategy, product marketing, and go-to-market
execution. You’ll work alongside a team of Segment Marketers who bring those stories
to life across audiences. If you’re excited about AI transformation,
human-centered-design, and scaling new products that have found product-market fit,
this role is for you.

WHAT YOU’LL DO

• Define and evolve the positioning, messaging, and value narrative for the Transformation Leader.
• Partner with LUMA Product and Revenue Teams to shape Transformation offerings using market insight, customer feedback, and competitive intelligence.
• Translate products, services, and use cases into clear, customer-centric value that can be understood by net-new products, Mural’s install base, LUMA alumni and prospects, and internal Go-to-Market teams.
• Own go-to-market strategy for LUMA Products and Services, including joint sales motion with Mural Software products, from early validation through GA and iteration.
• Develop launch narratives, customer-facing assets, and internal enablement materials to support Sales, Customer Success, and Marketing.
• Partner closely with Segment Marketers to activate stories across audience-specific campaigns and lifecycle motions.
• Collaborate with Content Marketing, Demand Generation, and Communication Teams to shape thought leadership, product storytelling, and top-of-funnel narratives related to Human-Centered Design and AI Transformation.
• Serve as a trusted partner to Product, Sales, Lifecycle, and Marketing teams on Go-to-Market strategy, AI strategy and execution.
• Provide clarity and alignment across teams working on AI initiatives, balancing consistency with flexibility across segments and use cases.
• Track and analyze adoption, usage, and engagement to identify opportunities to improve value realization and inform future GTM strategy.

WHAT YOU’LL BRING

• 7+ years of experience in product marketing, product management, or adjacent roles within Consulting, Professional Services and/or B2B SAAS.
• Strong customer and market research skills, with the ability to translate insight into clear strategic direction.
• Experience scaling products and services that have identified product market-fit.
• Ability to collaborate deeply with Design and Product Teams, and credibility discussing human-centered design methodologies without needing to be hands-on technical.
• Proven storytelling and content instincts—able to shape narratives that work across thought leadership, campaigns, and product launches.
• Experience supporting or partnering with GTM teams, including Sales and Lifecycle, through messaging, enablement, and launch execution.
• Strong judgment, prioritization, and stakeholder management skills in fast-moving environments.
• LUMA or other Human-Centered Design Certification a plus.

The base salary for this role ranges from $130,000 – $160,000 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Equal Opportunity

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.