Marketing Manager

What it officially is

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

O*NET, US Department of Labor · classified as “Marketing Managers”

What the work involves

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 117% of people in this occupation report doing this
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. 117% of people in this occupation report doing this
  • Develop pricing strategies, balancing firm objectives and customer satisfaction. 117% of people in this occupation report doing this
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. 117% of people in this occupation report doing this
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. 116% of people in this occupation report doing this
  • Compile lists describing product or service offerings. 116% of people in this occupation report doing this
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. 116% of people in this occupation report doing this
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. 116% of people in this occupation report doing this
  • Initiate market research studies, or analyze their findings. 116% of people in this occupation report doing this
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. 115% of people in this occupation report doing this
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. 115% of people in this occupation report doing this
  • Consult with product development personnel on product specifications, such as design, color, or packaging. 113% of people in this occupation report doing this
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. 116% of people in this occupation report doing this
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. 116% of people in this occupation report doing this

What employers actually ask for

Counted from listings on this board. Each line shows how many of that tier's listings for this role carried it — the denominator is the point.

Large employers

  • us applicants: view employee rights, know your rights, and e-verify notice of participation 3 of 12
  • application limit: candidates may submit a maximum of 3 applications within a 6-month period 3 of 12

Only one tier has enough listings for this role to count from. A share measured over fewer than three listings is not a measurement, so it is not shown.

What they call it

Large employers

  • Marketing Manager Canonical
  • Senior Marketing Automation Manager Canonical
  • Marketing Manager Canonical Ltd.
  • Senior Marketing Automation Manager Canonical Ltd.
  • Performance Marketing Manager, Global Coinbase
  • Product Marketing Manager, Prediction Markets Coinbase

Startups

  • Head of Marketing BlueCargo
  • Growth & Marketing Lead Bluejay
  • Growth Marketer Callab AI
  • Experiential Marketing Coordinator Candid Health
  • Growth Lead Anglera
  • Growth Lead | Paid Acquisition + SEO/AEO AnswerThis

Tools the occupation uses

Access software Citrix cloud computing software
Content workflow software Atlassian JIRA
Customer relationship management CRM software Blackbaud The Raiser's Edge
Data base management system software Apache Hadoop, Apache Cassandra, Apache Hive, Apache Pig, Apache Solr
Data base user interface and query software Amazon Web Services AWS software, AdSense Tracker, AEC Software FastTrack Schedule, Airtable, Amazon Redshift
Desktop publishing software Adobe InDesign

How well this role is advertised

421listings reviewed
56/100median HR-standards score
82/100median title accuracy

Open now

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Official definitions and responsibilities come from public occupational records — O*NET (US Department of Labor) and ESCO (European Commission). The employer half is counted from listings on this board and shown with its denominator. Nothing on this page is written by a language model: the measured half is arithmetic over real postings, and the official half is quoted.