Managing Editor/Copywriter

The Managing Editor plays a central role in leading and elevating content operations that support our agency's and portfolio of discerning, accomplished clients. This position works directly with client stakeholders, oversees a team of experienced writers, shapes strategic content services, strengthens processes, expands our offerings, and plays a key role in articulating the mission, vision, and impact of both companies.

Strategy & Scope:

Agency-side:

• Act as the editorial anchor for the agency's content engine — working across brand strategy, storytelling, publication channels, and client deliverables.
• Collaborate closely with leadership (Web Development, Creative Design, Account Management) to define and scale the services menu: newsletter development, social content, thought leadership amplification, ghost-writing, book authorship.
• Ensure that content created for clients aligns with their "ownable message" and the agency's methodology (distinct experience + expertise + purpose).
• Drive continuous process improvement — identify bottlenecks, implement editorial workflows, monitor metrics to maintain quality, speed, and scalability.
• Support growth of the client roster and services while safeguarding editorial excellence and brand integrity.

Graviten-side:

• Drive editorial strategy across Graviten's product ecosystem — newsletter builders, AI post generation, portal site content defaults, and lifecycle-based resource libraries.
• Translate complex brand strategy, marketing best practices, and sales psychology into user-friendly, pre-built content experiences that feel personalized and scale.
• Support the creation of modular content templates aligned to stage-based journeys, enabling high-performing professionals to show up with credibility and consistency.
• Ensure all content reflects Graviten's brand voice: empowering, enterprise-credible, and conversion-aware.

Key Responsibilities

• Lead, mentor, and manage a small team of writers to produce high-caliber content across formats and uphold editorial standards.
• Oversee the editorial calendar: prioritize assignments, allocate resources, set deadlines, and ensure alignment with client strategy and brand voice.
• Review and approve all client-facing copy for clarity, impact, brand voice consistency, and compliance where applicable.
• Partner with content design, web development, and distribution teams to ensure content is optimized for channel, client goal, and measurement.
• Collaborate on thought-leadership content that articulates both companies' positioning, service innovation, and market insights.
• Track and report on editorial performance metrics — turnaround time, revision rate, client satisfaction, content engagement — and drive continuous improvement.
• Stay current with industry trends in content marketing, personal and executive branding, storytelling formats, and platform dynamics.

KPIs:

• Editorial turnaround time — from kickoff to delivery.
• Revision rate — percentage of content requiring major rewrites.
• Client satisfaction — measured via feedback and surveys.
• Growth in content service offerings — new formats delivered annually.
• Thought-leadership output — number of published pieces and inbound interest generated.
• Team retention — writer and freelancer retention and effective capacity planning.

Originally posted on Himalayas