Description review
Managing Editor/Copywriter
Empat · Remote · back to the listing
HR standards
51/100
needs work
Title ↔ description
74/100
solid
Reads as
Content Marketer
95% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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- Content Marketing Manager Canonical Ltd.
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- Group Content Strategy Manager, Adobe.com Adobe
- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
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What the listing never says
- 22 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
The Managing Editor plays a central role in leading and elevating content operations that support our agency's and portfolio of discerning, accomplished clients. This position works directly with client stakeholders, oversees a team of experienced writers, shapes strategic content services, strengthens processes, expands our offerings, and plays a key role in articulating the mission, vision, and impact of both companies.
Strategy & Scope:
Agency-side:
• Act as the editorial anchor for the agency's content engine — working across brand strategy, storytelling, publication channels, and client deliverables.
• Collaborate closely with leadership (Web Development, Creative Design, Account Management) to define and scale the services menu: newsletter development, social content, thought leadership amplification, ghost-writing, book authorship.
• Ensure that content created for clients aligns with their "ownable message" and the agency's methodology (distinct experience + expertise + purpose).
• Drive continuous process improvement — identify bottlenecks, implement editorial workflows, monitor metrics to maintain quality, speed, and scalability.
• Support growth of the client roster and services while safeguarding editorial excellence and brand integrity.
Graviten-side:
• Drive editorial strategy across Graviten's product ecosystem — newsletter builders, AI post generation, portal site content defaults, and lifecycle-based resource libraries.
• Translate complex brand strategy, marketing best practices, and sales psychology into user-friendly, pre-built content experiences that feel personalized and scale.
• Support the creation of modular content templates aligned to stage-based journeys, enabling high-performing professionals to show up with credibility and consistency.
• Ensure all content reflects Graviten's brand voice: empowering, enterprise-credible, and conversion-aware.
Key Responsibilities
• Lead, mentor, and manage a small team of writers to produce high-caliber content across formats and uphold editorial standards.
• Oversee the editorial calendar: prioritize assignments, allocate resources, set deadlines, and ensure alignment with client strategy and brand voice.
• Review and approve all client-facing copy for clarity, impact, brand voice consistency, and compliance where applicable.
• Partner with content design, web development, and distribution teams to ensure content is optimized for channel, client goal, and measurement.
• Collaborate on thought-leadership content that articulates both companies' positioning, service innovation, and market insights.
• Track and report on editorial performance metrics — turnaround time, revision rate, client satisfaction, content engagement — and drive continuous improvement.
• Stay current with industry trends in content marketing, personal and executive branding, storytelling formats, and platform dynamics.
KPIs:
•
Editorial turnaround time — from kickoff to delivery.
•
Revision rate — percentage of content requiring major rewrites.
•
Client satisfaction — measured via feedback and surveys.
•
Growth in content service offerings — new formats delivered annually.
•
Thought-leadership output — number of published pieces and inbound interest generated.
•
Team retention — writer and freelancer retention and effective capacity planning.
Originally posted on Himalayas
Strategy & Scope:
Agency-side:
• Act as the editorial anchor for the agency's content engine — working across brand strategy, storytelling, publication channels, and client deliverables.
• Collaborate closely with leadership (Web Development, Creative Design, Account Management) to define and scale the services menu: newsletter development, social content, thought leadership amplification, ghost-writing, book authorship.
• Ensure that content created for clients aligns with their "ownable message" and the agency's methodology (distinct experience + expertise + purpose).
• Drive continuous process improvement — identify bottlenecks, implement editorial workflows, monitor metrics to maintain quality, speed, and scalability.
• Support growth of the client roster and services while safeguarding editorial excellence and brand integrity.
Graviten-side:
• Drive editorial strategy across Graviten's product ecosystem — newsletter builders, AI post generation, portal site content defaults, and lifecycle-based resource libraries.
• Translate complex brand strategy, marketing best practices, and sales psychology into user-friendly, pre-built content experiences that feel personalized and scale.
• Support the creation of modular content templates aligned to stage-based journeys, enabling high-performing professionals to show up with credibility and consistency.
• Ensure all content reflects Graviten's brand voice: empowering, enterprise-credible, and conversion-aware.
Key Responsibilities
• Lead, mentor, and manage a small team of writers to produce high-caliber content across formats and uphold editorial standards.
• Oversee the editorial calendar: prioritize assignments, allocate resources, set deadlines, and ensure alignment with client strategy and brand voice.
• Review and approve all client-facing copy for clarity, impact, brand voice consistency, and compliance where applicable.
• Partner with content design, web development, and distribution teams to ensure content is optimized for channel, client goal, and measurement.
• Collaborate on thought-leadership content that articulates both companies' positioning, service innovation, and market insights.
• Track and report on editorial performance metrics — turnaround time, revision rate, client satisfaction, content engagement — and drive continuous improvement.
• Stay current with industry trends in content marketing, personal and executive branding, storytelling formats, and platform dynamics.
KPIs:
•
Editorial turnaround time — from kickoff to delivery.
•
Revision rate — percentage of content requiring major rewrites.
•
Client satisfaction — measured via feedback and surveys.
•
Growth in content service offerings — new formats delivered annually.
•
Thought-leadership output — number of published pieces and inbound interest generated.
•
Team retention — writer and freelancer retention and effective capacity planning.
Originally posted on Himalayas