Why this grade
This listing scored 54/100, which is a D. It lost the most ground on pay transparency.
- Description depth 20 / 20 How much the posting actually says about the work, measured in characters of real text.
- Freshness 15 / 15 How recently it was posted. Older postings are likelier to be filled or abandoned.
- Remote clarity 8 / 15 Whether "remote" means anywhere, or is quietly restricted to one country.
- Role specificity 6 / 10 Whether the listing is tagged well enough to tell what the role actually is.
- Corroboration 5 / 10 Whether more than one source carries this listing.
- Pay transparency 0 / 25 A published salary range, worth more than any other single factor because it is what a candidate cannot find out without applying.
Every figure above is arithmetic over the posting itself — its salary field, its text, its age, its tags and how many sources carry it. How the grades work →
Marketing Manager Full Time
Overview
Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Learn more about our culture at team.lifeway.com/culture-code
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.
Responsibilities
- Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
- Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
- Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals.
- Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
- Designs advanced audience segmentation strategies for personalized messaging.
- Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
- Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA.
- Collaborates with content, design, IT, and marketing teams to align strategies.
- Optimizes workflows, templates, and automation for timely and high-quality campaigns.
- Explores innovative trends, tools, and techniques to enhance engagement and retention.
- Required travel to Nashville 2-4 times per year
Qualifications
EducationBachelor’s degree Marketing, Communications, or a related field, required
Master’s degree, preferred
Advanced graduate degree (PhD, etc.), not required
Skills, Knowledge, & Experiences, required
- 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
- 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
- Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
- Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
- Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
- Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
- Excellent written and verbal communication skills, including experience presenting to senior-level executives
Actively involved in an evangelical Christian church
Skills, Knowledge, & Experiences, preferred
- Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
- Experience with advanced analytics and direct mail integration.
- Familiarity with standard internet and email technologies and protocols.
Originally posted on Himalayas
Apply for this role Opens himalayas.app — the link as listed; we have not yet verified it is the employer's own page
Where this listing came from
- 27 Sep 2026 Himalayas first sighting
Seen on 1 board over 0 days.