Description review

Founding Head of Sales

Orchard · Anywhere in the World · back to the listing

HR standards

63/100

needs work

Title ↔ description

87/100

strong

Reads as

Sales Representative

97% confident

What this role officially is

commercial sales representative — ESCO, the EU occupation classification

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative

How others title the same work

Large employers

  • EHR Principal Sales Executive, HCLS US Providers Amazon.com
  • Channel Partner Sales Executive Canonical
  • Embedded Devices Software Solution Sales Account Manager Canonical
  • Embedded Devices Software Solution Sales Manager (APAC) Canonical
  • Embedded Devices Software Solution Sales Manager (Americas) Canonical

Startups

  • Account Executive (Full Cycle) AviaryAI
  • Founding GTM / AEs Balance
  • Business Development / Sales Intern Blaze
  • Sales Intern Blaze
  • Account Executive Blee

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Headquarters: Wyoming, United States

URL: http://orchard.co

About Orchard

'Orchard' began as the in-house creator programme behind 'In Print We Trust'. That programme took the brand to over a billion views a month and the 13th most-mentioned fashion brand on TikTok UK, and put thousands of creators on contract.

We have now launched it as a business in its own right, selling guaranteed organic views with product placement to brands.

This is how brands grow now. Celsius, Bloom, Cal AI and Polymarket became big because thousands of creators had the product in their videos at the same time.

The business is at multi six-figures in its first month operating from inbound. You'll build the sales side from scratch: pipeline, pricing, contracts, the first hires.

About the role

What brands buy is simple: a number of views, at one CPM, guaranteed. You'll take the machine and find every way it can be sold. Some we can see: white-label it to agencies; sell it to labels as sound seeding; sell it to retailers and CPG brands as launch momentum; sell managed supply to creator platforms in the markets they can't cover. Some we can't see, and that's where you step in. Perhaps you've got a way in at an AI lab that buys creator footage by the thousand hours, or another channel we aren't even aware of yet.

This is a high-ownership opportunity to build/run sales/growth. So you need to have built revenue from a standing start before, at an agency, a platform or your own company, and have hired and run people who sell.

Requirements

• You MUST be DTC/ecommerce/Meta native.

• You are comfortable being first: no marketing team, no SDR, a product whose packaging you will change.

• You have extreme agency and can be scrappy/inventive.

• You've personally closed $100K+ sized deals with agencies, brands or platforms, and you've hired or managed people who sell.

• Experience selling to SaaS, ecommerce, DTC, retail and founder-led companies.

• You know the UK and US agency and creator world well enough to get 20 meetings from your own contacts in month one.

Benefits

• £65,000 - £95,000 base + commission

• Unlimited PTO

• 6% pension contribution

• Travel budget for meetings, US trips included

• Remote first, with a London desk when you want one

To apply: https://weworkremotely.com/remote-jobs/orchard-founding-head-of-sales

How this was produced

Highlights are found by rule, not by a model: each one is a phrase matched at a known position, and every note is a template we wrote. The two scores come from a typed-decision model (Jev) that reads the listing against the official role definition and real listings for the same role, and returns probabilities rather than prose — it never writes any of the words on this page, and never chooses what to highlight.

Deterministic penalty applied to the HR score: 0 points (from 63 before penalties). Reviewed 30 Sep 2026.