Digital Marketing and Creative Manager

About AutoFi

AutoFi is the leading provider of digital commerce technology that powers the sales and finance experiences for the most innovative brands and dealers in automotive. The AutoFi platform enables a more transactional buying experience with $4B in funded loans processed through AutoFi annually. AutoFi’s dynamic selling platform empowers dealers to sell vehicles more efficiently and profitably, both online and in the showroom. We are funded for years of future growth and backed by investors including Crosslink Capital, Santander Holdings USA, SVB Financial Group, Ford, BMW iVentures and JP Morgan Chase.

Our team is diverse - spread out across the U.S. and Canada, we have backgrounds from finance and technology as well as deep experience in all areas of the auto space. We’re empathetic, gritty, curious, and humble owners of this business and are supported by some of the biggest names in the auto and financial industries as commercial partners. We’ve never been more excited about the opportunity in front of us to help transition the auto industry from offline to online. If changing a trillion-dollar industry sounds exciting, we’d love to hear from you.

For more information, visit www.autofi.com.

About the Role

AutoFi is looking for a versatile Digital Marketing & Creative Manager who can bring ideas to life across digital channels.

This isn't a traditional graphic design role. We're looking for a well-rounded marketer who combines strong creative instincts with hands-on digital marketing skills and is comfortable working across design, video, web, social media and campaign execution.

You'll work closely with our Content Marketing Manager and Head of Marketing to develop and execute campaigns across AutoFi's website, social channels, email programs, events and sales initiatives.

The right person is comfortable moving between disciplines. One day you may be creating campaign graphics or editing a customer video; the next you may be building a WordPress landing page, publishing social content or helping launch a new product campaign.

What We're Looking For

We're looking for someone who is creative but practical, who enjoys making things but also understands why they're being made.
You should be equally comfortable starting with a blank canvas and jumping into an existing project that needs to get across the finish line.

You'll have room to be creative, but you'll also be part of a small marketing team where everyone contributes beyond a single specialty.

Above all, we're looking for someone who likes to learn, experiment and get things done.

Responsibilities

• Develop creative assets for marketing campaigns across digital, social, email, web, sales enablement and events
• Create and edit graphics, presentations, infographics, customer stories and other marketing materials
• Edit short-form and long-form video content for LinkedIn, TikTok, Instagram, YouTube and other channels
• Help manage and publish content across AutoFi's social media channels in partnership with the Content Marketing Manager
• Create social-first content by turning interviews, customer stories, product demonstrations and long-form content into engaging short-form assets
• Build, update and maintain pages on AutoFi.com using WordPress and WordPress content plug-ins
• Create and update landing pages supporting campaigns, product launches, events and partner programs
• Collaborate with the Content Marketing Manager to bring campaign concepts and stories to life visually
• Support email campaigns with creative development, formatting and execution
• Maintain brand consistency across marketing materials while continually finding new ways to evolve AutoFi's visual storytelling
• Support event marketing, including booth graphics, signage, presentations, digital promotion and supporting collateral
• Partner with sales and customer teams to develop presentations, one-sheets and other sales enablement materials
• Use AI-powered creative and marketing tools to accelerate content development and production
• Manage multiple projects simultaneously and move quickly from concept to execution
• Track performance across digital and social content and use results to improve future creative

Qualifications

• 3+ years of experience in B2B marketing, digital marketing, creative marketing or a similar role
• Strong visual design skills with experience creating professional digital marketing assets
• Experience with tools such as Adobe Creative Cloud, Canva, Figma or similar creative platforms
• Experience editing video for digital and social media
• Experience working with WordPress or another content management system
• Experience managing or publishing content across social platforms such as LinkedIn, Instagram, TikTok, Facebook and YouTube
• Strong understanding of how creative needs to adapt across different digital channels and formats
• Ability to take a project from idea through execution with limited direction
• Strong organizational skills and ability to manage multiple projects and deadlines
• Collaborative mindset and willingness to work across areas of marketing rather than operating within a narrow specialty

Desired Qualifications

• Experience working in B2B SaaS
• Automotive industry experience
• Experience building digital landing pages
• Basic understanding of SEO and website optimization
• Experience with Salesforce Marketing Cloud Account Engagement/Pardot, HubSpot or similar marketing automation tools
• Experience creating motion graphics or animated digital content
• Familiarity with performance marketing and paid social creative
• Experience using AI tools such as ChatGPT and AI-powered creative tools to accelerate marketing production

Compensation

Additional Information

What's in it for you:

- We offer full training and a competitive total rewards package along with great benefits

- Medical, Dental & Vision coverage - 100% premium coverage for employee / 50+% for dependents

- Flexible work hours

- Remote environment

- Competitive pay

- Visionary leadership team

- Growth opportunities within a dynamic culture

- Wellness & cultural initiatives (fitness challenges, wellness webinars, virtual games, regional activities, etc.)

- Up to $1K per year for employee professional development

- Stock options - we are all owners!

Individual compensation decisions are based on a number of factors, including the candidate’s experience and qualifications and local market conditions. Please note, the foregoing salary range does not reflect an employee’s total compensation package, which may include bonus, company equity, and health benefits.

AutoFi is an equal opportunity employer. Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.

Personal Information submitted as part of your application is subject to our website privacy policy, located at https://www.autofi.com/privacy-policy/