Head of Creative Strategy for a US DTC Company

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client
We are looking for a highly experienced Creative Strategist to join agrowing DTC e-commerce brand, This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company.

Why Our Client?

We offer:

• Strong compensation structure
• Significant opportunity for growth
• Freedom and flexibility
• A transparent and open work culture
• A tight-knit team environment
• The ability to help shape systems and processes as the company grows

The more value you provide, the more opportunity there is to grow financially and professionally

with the company.

We are looking for someone who wants to build something long-term and become a major part

of the brand’s growth

What We're Looking For

We need someone who deeply understands:

• Customer psychology
• Product positioning
• Direct response marketing
• Creative strategy
• Consumer behavior
• Trend analysis
• Data interpretation
• Scaling ads through creative

You should know how to turn:

• customer psychology
• product understanding
• trends/data

into ads that scale revenue.

You should have strong experience with:

• Meta/Facebook Ad Manager
• Northbeam
• Triple Whale
• DTC attribution/data analysis
• UGC strategy
• AI creative concepts
• Static ads
• Script writing
• Creative testing systems

You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis.

Your Responsibilities

• Lead and manage the Creative Strategy department
• Eventually Host weekly creative/performance meetings
• Review learnings with the team:
• what’s working
• what’s not working
• what needs improvement
• Work closely with:
• the CEO
• media buying agencies
• creative agencies
• editors
• creators
• strategists
• Develop creative systems, workflows, SOPs, and testing structures for the client
• Train and mentor creative strategists
• Create and review:
• hooks
• concepts
• scripts
• UGC ideas
• AI concepts
• static concepts
• performance angles
• Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product
• Bring initiative, leadership, structure, and creativity into the company

Requirements

The ideal person:

• Has worked with successful DTC/e-commerce brands
• Understands direct response advertising deeply
• Understands how to scale brands creatively
• Has strong communication and leadership skills
• Can teach and explain ideas clearly to team members
• Is ambitious and growth-oriented
• Has strong initiative and creativity
• Understands brand identity and customer psychology
• Knows how to combine data with creativity

Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand:

• the customer

• the product
• the emotional drivers
• the brand vision

Benefits

• Work with an in-house DTC scaling brand
• Remote work
• Flexible hours
• Full-time role, contractor basis (1099)
• Strong compensation level for the right talent

Originally posted on Himalayas