Creative Director, Marketing & Brand

About You

You’re a world-class designer, strategic thinker, and visionary creative who lives at the intersection of product, brand, marketing, and culture. You know how to grow brands and you’re excited to help lead the creative evolution of a game that has been growing for over 1,500 years. You’re wildly imaginative, delightfully playful, and bring fun and humor to your work. You like chess, gaming, and building worlds that engage audiences, drive growth, and boost retention.

You’re a designer first and foremost. You know how to take a great idea and turn it into work that’s impossible to ignore. Your taste is impeccable, your typography is intentional, your layouts are memorable, and every design decision serves the story. You sweat the details because you know that’s where iconic brands are built.

You love advertising as much as design. You understand how memorable creative fuels growth, and you’re just as excited designing a product launch, paid campaign, or out-of-home takeover as you are crafting a new visual system. You know that the best performance marketing doesn’t feel like performance marketing—it feels like something people actually want to watch, share, and talk about.

What you'll do

Long-term, you’ll help define our creative vision and visual style as Chess.com evolves into one of the world’s most iconic entertainment brands. You’ll help move Chess.com from more serious to more playful, fun, and challenging art styles while ensuring every campaign, launch, and experience feels unmistakably Chess.com.

Day to day, you’ll design and art direct our most important creative work—from global marketing campaigns and product launches to performance advertising, partnerships, and brand moments. You’ll collaborate closely with Product, Marketing, Motion, Copy, Illustration, and Engineering to bring bold ideas to life.

• Define and evolve the Chess.com brand identity across a spectrum of touchpoints—from campaign visuals to social presence to product launches
• Design and art direct major brand campaigns from concept through final execution
• Lead the visual direction for product launches, performance marketing, social campaigns, sponsorships, and special events
• Personally design the highest-impact creative work while mentoring and elevating the work of others
• Partner closely with Marketing, Product, Partnerships, Content, and Community to ensure cohesive storytelling across channels
• Translate strategy, consumer insights, and marketing goals into compelling creative concepts and world-class visual design
• Advance brand guidelines and design systems that support creative quality at scale
• Guide creative resourcing and asset pipelines to ensure quality across the board
• Push boundaries and help us take bold creative risks—while keeping the brand grounded in tradition, authenticity, and fun
• Build creative that strengthens both long-term brand equity and measurable business growth

Preferred Skills

• Grandmaster-level visual design skills with exceptional craft across typography, layout, composition, branding, and digital design using Figma, Adobe Creative Suite, and modern creative tools
• 8+ years of experience in brand, marketing, or creative leadership, ideally in gaming, digital media, entertainment, or consumer technology
• A portfolio demonstrating outstanding campaign work, exceptional design craft, and creative thinking that drove measurable business results
• Proven success defining and executing compelling creative vision with a strong design eye and instinct for modern visual culture
• Deep understanding of advertising, brand design, performance marketing, and multi-channel campaign development
• Success understanding and bridging the gap between product and marketing
• Experience building and scaling creative teams in high-growth environments
• Led brand storytelling and multi-channel campaigns seen (and loved) by millions
• Strong art direction skills across illustration, motion, photography, and emerging creative technologies
• Collaborative and confident communicator who inspires great work across disciplines
• Comfort working and connecting in a remote environment
• Versatile, flexible, and willing to do what’s needed in a parkour-like environment
• You know when to follow best practices—and when to ignore them in pursuit of something unforgettable
• You’ve got a portfolio that demonstrates the needs of the role
• Bonus: deep knowledge of the gaming space, creator economy, and global fandoms
• Huge bonus: familiarity with chess culture and an established interest in the game
  
  

About the Opportunity

• This is a full-time opportunity
• We are 100% remote (work from anywhere!)
• The preferred location for this role (due to team and business needs) is the Americas or EMEA

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You can learn more about us here:

• https://www.chess.com/article/view/how-chess-com-virtual-team-works-together
• https://www.chess.com/about

About Us

Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.

We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 250M+ chess players worldwide with the best possible product, content, and tools to serve the community!

We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.