Description review
Mobile User Acquisition Specialist (project-based role)
Emerging Travel Group · Kazakhstan · back to the listing
HR standards
58/100
needs work
Title ↔ description
85/100
strong
Reads as
Marketing Manager
96% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
We are seeking a Mobile User Acquisition Specialist (project-based, freelance) to drive the growth of our mobile app through managed, data-driven user acquisition initiatives. This role is responsible for all aspects of paid user acquisition from strategy through execution while optimizing performance metrics and ensuring strong ROI. You will work cross-functionally with internal partners and external agencies, leveraging analytics and market insights to scale campaigns and achieve ambitious growth targets.
Job responsibilities
• Campaign Strategy & Execution: Take the lead on launching, managing, and scaling user acquisition campaigns across major mobile networks (Google UAC, Apple Search Ads, Facebook, and various in-app networks).
• Unit Economics Ownership: Drive the optimization of app unit economics. You will be responsible for analyzing key metrics and strategically improving LTV, CAC, and user retention indicators.
• Budget Allocation: Autonomously distribute and manage UA budgets to ensure we hit or exceed targeted revenue goals.
• Growth Experimentation: Design and execute rigorous A/B testing frameworks across creatives, targeting parameters, and bidding strategies to maximize efficiency and lower acquisition costs.
• Creative Collaboration: Collaborate with our design teams, providing performance data and insights to guide the production of high-converting creative assets.
• Performance Insights & Reporting: Maintain visibility on campaign KPIs, delivering actionable performance insights and collaborating with data analysts on deep-dive research as needed.
• Market Intelligence: Monitor the competitive landscape to proactively identify opportunities that improve campaign efficiency and conversion rates.
• Agency Collaboration: Partner with our existing external agency, providing strategic guidance and evaluating their deliverables to ensure complete alignment with our growth objectives.
Requirements
•
Analytics Expertise: Proven, hands-on experience working with and optimizing app unit economics.
•
Platform Mastery: Practical experience driving results on Google UAC, Apple Search Ads, and Facebook.
•
Attribution Knowledge: Strong working experience with AppsFlyer and a deep understanding of the nuances of mobile attribution, particularly iOS attribution and SKAdNetwork (SKAN).
•
Creative Mindset: Demonstrated ability to conceptualize creative growth ideas and work effectively with designers to bring them to life.
•
Language Skills: Upper-intermediate (B2) level of English or higher, Russian language is preferable.
Benefits
• This is a part-time freelance project (20-30 hours per week), so you will be able to manage your schedule on your own
Learn more about our data protection practices in our Privacy Policy: link
Originally posted on Himalayas
Job responsibilities
• Campaign Strategy & Execution: Take the lead on launching, managing, and scaling user acquisition campaigns across major mobile networks (Google UAC, Apple Search Ads, Facebook, and various in-app networks).
• Unit Economics Ownership: Drive the optimization of app unit economics. You will be responsible for analyzing key metrics and strategically improving LTV, CAC, and user retention indicators.
• Budget Allocation: Autonomously distribute and manage UA budgets to ensure we hit or exceed targeted revenue goals.
• Growth Experimentation: Design and execute rigorous A/B testing frameworks across creatives, targeting parameters, and bidding strategies to maximize efficiency and lower acquisition costs.
• Creative Collaboration: Collaborate with our design teams, providing performance data and insights to guide the production of high-converting creative assets.
• Performance Insights & Reporting: Maintain visibility on campaign KPIs, delivering actionable performance insights and collaborating with data analysts on deep-dive research as needed.
• Market Intelligence: Monitor the competitive landscape to proactively identify opportunities that improve campaign efficiency and conversion rates.
• Agency Collaboration: Partner with our existing external agency, providing strategic guidance and evaluating their deliverables to ensure complete alignment with our growth objectives.
Requirements
•
Analytics Expertise: Proven, hands-on experience working with and optimizing app unit economics.
•
Platform Mastery: Practical experience driving results on Google UAC, Apple Search Ads, and Facebook.
•
Attribution Knowledge: Strong working experience with AppsFlyer and a deep understanding of the nuances of mobile attribution, particularly iOS attribution and SKAdNetwork (SKAN).
•
Creative Mindset: Demonstrated ability to conceptualize creative growth ideas and work effectively with designers to bring them to life.
•
Language Skills: Upper-intermediate (B2) level of English or higher, Russian language is preferable.
Benefits
• This is a part-time freelance project (20-30 hours per week), so you will be able to manage your schedule on your own
Learn more about our data protection practices in our Privacy Policy: link
Originally posted on Himalayas