Description review
Senior Copywriter — PR & Social Media
SOFTSWISS · Poland · back to the listing
HR standards
53/100
needs work
Title ↔ description
83/100
solid
Reads as
Content Marketer
95% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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What the listing never says
- 38 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Overview:
SOFTSWISS is hiring a Senior Copywriter to join our PR Team. You’ll create PR and social media content that communicates our products, expertise and company news to external audiences across media, industry platforms and corporate channels.
Purpose of the Role:
Own the quality and delivery of written communications across PR and social media, turning business, product and brand inputs into clear, accurate and engaging external content. You’ll work closely with the PR and SMM teams while operating independently: understanding the objective behind each task, identifying missing information, working directly with relevant stakeholders, and bringing content to a publication-ready standard.
Key Responsibilities:
PR
• Write and edit press releases, media announcements and other PR materials that clearly communicate company news and key messages.
• Create thought-leadership articles, expert comments, interview materials and LinkedIn Pulse articles for company and external platforms.
• Own the awards submission process, from maintaining the awards calendar and identifying opportunities to preparing submissions and coordinating stakeholder input.
• Manage and update company profiles across relevant media platforms and industry directories.
• Prepare executive presentations, talking points and supporting marketing materials in collaboration with internal experts.
• Conduct independent research and fact-checking to ensure content is accurate, relevant and well-supported.
Social Media
• Produce approximately 4–5 social media posts per week across agreed corporate channels.
• Turn complex product, business and expert topics into clear, engaging and accessible social content.
• Research topics, analyse data and collaborate with internal experts to uncover useful insights and stories.
• Turn large volumes of information into concise, structured and engaging digests.
• Adapt product updates, interviews, expert quotes and public-speaking materials into social-first formats.
• Monitor events, awards, company news and media coverage to create timely digests with relevant context and analysis.
• Support special social media projects with copy, messaging and editorial input.
Editorial Quality & Ownership
• Take end-to-end ownership of assigned content, from clarifying the brief and gathering input to fact-checking and delivering publication-ready copy.
• Apply strong editorial judgement to identify weak messaging, factual gaps and unsupported claims before final review.
• Maintain consistency in messaging, terminology and tone of voice across external communications.
• Work autonomously from idea development and research through final copy and delivery.
• Create editorial content around defined topics and priorities, including content designed to improve visibility in search and LLM-driven discovery.
Required Experience:
• 5+ years of professional experience in copywriting, journalism, PR writing or editorial work.
• Excellent written English, ideally at C1+ or near-native level.
• Russian at C1+ level.
• Strong writing and editing skills across multiple content formats.
• Strong research and fact-checking skills.
• Experience working independently with internal experts and senior stakeholders.
• Strong editorial judgement and attention to detail.
• Ability to manage multiple content streams and deadlines simultaneously.
Nice to Have:
• Experience in B2B technology, iGaming or another complex industry.
• Professional experience covering both PR and social media content.
• Good understanding of social media formats, post structure and platform mechanics.
Our Benefits:
• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events
Originally posted on Himalayas
SOFTSWISS is hiring a Senior Copywriter to join our PR Team. You’ll create PR and social media content that communicates our products, expertise and company news to external audiences across media, industry platforms and corporate channels.
Purpose of the Role:
Own the quality and delivery of written communications across PR and social media, turning business, product and brand inputs into clear, accurate and engaging external content. You’ll work closely with the PR and SMM teams while operating independently: understanding the objective behind each task, identifying missing information, working directly with relevant stakeholders, and bringing content to a publication-ready standard.
Key Responsibilities:
PR
• Write and edit press releases, media announcements and other PR materials that clearly communicate company news and key messages.
• Create thought-leadership articles, expert comments, interview materials and LinkedIn Pulse articles for company and external platforms.
• Own the awards submission process, from maintaining the awards calendar and identifying opportunities to preparing submissions and coordinating stakeholder input.
• Manage and update company profiles across relevant media platforms and industry directories.
• Prepare executive presentations, talking points and supporting marketing materials in collaboration with internal experts.
• Conduct independent research and fact-checking to ensure content is accurate, relevant and well-supported.
Social Media
• Produce approximately 4–5 social media posts per week across agreed corporate channels.
• Turn complex product, business and expert topics into clear, engaging and accessible social content.
• Research topics, analyse data and collaborate with internal experts to uncover useful insights and stories.
• Turn large volumes of information into concise, structured and engaging digests.
• Adapt product updates, interviews, expert quotes and public-speaking materials into social-first formats.
• Monitor events, awards, company news and media coverage to create timely digests with relevant context and analysis.
• Support special social media projects with copy, messaging and editorial input.
Editorial Quality & Ownership
• Take end-to-end ownership of assigned content, from clarifying the brief and gathering input to fact-checking and delivering publication-ready copy.
• Apply strong editorial judgement to identify weak messaging, factual gaps and unsupported claims before final review.
• Maintain consistency in messaging, terminology and tone of voice across external communications.
• Work autonomously from idea development and research through final copy and delivery.
• Create editorial content around defined topics and priorities, including content designed to improve visibility in search and LLM-driven discovery.
Required Experience:
• 5+ years of professional experience in copywriting, journalism, PR writing or editorial work.
• Excellent written English, ideally at C1+ or near-native level.
• Russian at C1+ level.
• Strong writing and editing skills across multiple content formats.
• Strong research and fact-checking skills.
• Experience working independently with internal experts and senior stakeholders.
• Strong editorial judgement and attention to detail.
• Ability to manage multiple content streams and deadlines simultaneously.
Nice to Have:
• Experience in B2B technology, iGaming or another complex industry.
• Professional experience covering both PR and social media content.
• Good understanding of social media formats, post structure and platform mechanics.
Our Benefits:
• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events
Originally posted on Himalayas