Description review
Meta Ads Pro — Paid Social Media Buyer
Oowlish Technology · Brazil · back to the listing
HR standards
65/100
needs work
Title ↔ description
75/100
solid
Reads as
Marketing Manager
88% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 49 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Join Our Team
Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the role:
We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.
This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.
You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.
What you will do:
• Build, launch, manage, and optimize Meta advertising campaigns
• Manage campaign structure, budgets, pacing, and scaling decisions
• Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures
• Monitor and analyze campaign performance across key performance indicators
• Identify winning and underperforming creatives based on performance data
• Collaborate with creative teams to generate new testing ideas and improve campaign performance
• Maintain organized account structures and naming conventions
• Provide weekly reporting, insights, and actionable recommendations
• Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Requirements:
• 5+ years of hands-on Meta Ads experience
• Proven experience managing paid social campaigns for eCommerce brands
• Experience working in high-performance, data-driven marketing environments
• Strong analytical and reporting skills
• Experience managing significant advertising budgets
• Excellent attention to detail and campaign organization
• Strong English communication skills
• Ability to make optimization decisions based on performance data
Must have:
• Deep expertise in Meta Ads Manager
• Strong understanding of:
• Meta Pixel
• Conversion API (CAPI)
• Attribution models
• Audience segmentation
• Experience managing $70,000+ monthly ad spend
• Strong understanding of eCommerce metrics, including:
• ROAS
• CPA
• MER
• bCAC
• Contribution Margin
• AOV
• CTR
• CPC
• CPM
• CVR
• Experience scaling eCommerce brands through Meta advertising
• Experience running creative testing programs
• Ability to translate performance data into optimization strategies
Nice to Have:
• Experience with Shopify brands
• Experience in:
• CPG
• Food & Beverage
• Outdoor
• Lifestyle
• Consumer Products
• Experience with TikTok Ads
• Experience with Google Ads
• Familiarity with Andromeda and GEM frameworks
• Experience collaborating closely with creative teams
Compensation
Additional Information
Benefits & Perks:
Home office;
Competitive compensation based on experience;
Career plans to allow for extensive growth in the company;
International Projects;
Oowlish English Program (Technical and Conversational);
Oowlish Fitness with Total Pass;
Games and Competitions;
You can also apply here:
Website: https://www.oowlish.com/work-with-us/
LinkedIn: https://www.linkedin.com/company/oowlish/jobs/
Instagram: https://www.instagram.com/oowlishtechnology/
Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the role:
We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.
This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.
You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.
What you will do:
• Build, launch, manage, and optimize Meta advertising campaigns
• Manage campaign structure, budgets, pacing, and scaling decisions
• Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures
• Monitor and analyze campaign performance across key performance indicators
• Identify winning and underperforming creatives based on performance data
• Collaborate with creative teams to generate new testing ideas and improve campaign performance
• Maintain organized account structures and naming conventions
• Provide weekly reporting, insights, and actionable recommendations
• Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Requirements:
• 5+ years of hands-on Meta Ads experience
• Proven experience managing paid social campaigns for eCommerce brands
• Experience working in high-performance, data-driven marketing environments
• Strong analytical and reporting skills
• Experience managing significant advertising budgets
• Excellent attention to detail and campaign organization
• Strong English communication skills
• Ability to make optimization decisions based on performance data
Must have:
• Deep expertise in Meta Ads Manager
• Strong understanding of:
• Meta Pixel
• Conversion API (CAPI)
• Attribution models
• Audience segmentation
• Experience managing $70,000+ monthly ad spend
• Strong understanding of eCommerce metrics, including:
• ROAS
• CPA
• MER
• bCAC
• Contribution Margin
• AOV
• CTR
• CPC
• CPM
• CVR
• Experience scaling eCommerce brands through Meta advertising
• Experience running creative testing programs
• Ability to translate performance data into optimization strategies
Nice to Have:
• Experience with Shopify brands
• Experience in:
• CPG
• Food & Beverage
• Outdoor
• Lifestyle
• Consumer Products
• Experience with TikTok Ads
• Experience with Google Ads
• Familiarity with Andromeda and GEM frameworks
• Experience collaborating closely with creative teams
Compensation
Additional Information
Benefits & Perks:
Home office;
Competitive compensation based on experience;
Career plans to allow for extensive growth in the company;
International Projects;
Oowlish English Program (Technical and Conversational);
Oowlish Fitness with Total Pass;
Games and Competitions;
You can also apply here:
Website: https://www.oowlish.com/work-with-us/
LinkedIn: https://www.linkedin.com/company/oowlish/jobs/
Instagram: https://www.instagram.com/oowlishtechnology/