Description review
Content & Social Lead
Hercules · United States · back to the listing
HR standards
52/100
needs work
Title ↔ description
79/100
solid
Reads as
Content Marketer
85% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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- Content Marketing Manager Canonical
- Content Marketing Manager Canonical Ltd.
- Marketing Associate Canonical Ltd.
- Group Content Strategy Manager, Adobe.com Adobe
- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
- Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
- Entry-Level Marketing Role - South Korea Educato
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- Growth Intern (Fall, Winter cycles) CatchBack Cards
What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
What are we looking for?
We’re hiring a Content and Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.
What will you lead?
•
All Hercules' organic content
• Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
• Content type: thought leadership and product/feature launch content
• Scope: strategy, calendar, distribution, and iteration
• Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
• Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
• Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control
What skills do we expect you to have?
• Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
• Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
• Strong creative direction for short-form video (scripting, structure, creator guidance)
• Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
• Comfort with analytics (what moved, why it moved, and what to do next)
• Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
• We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
• We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
• We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.
What are Hercules’ benefits?
• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k + equity (depends on seniority, equity, and location)
Compensation Range: $100K - $200K
Originally posted on Himalayas
We’re hiring a Content and Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.
What will you lead?
•
All Hercules' organic content
• Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
• Content type: thought leadership and product/feature launch content
• Scope: strategy, calendar, distribution, and iteration
• Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
• Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
• Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control
What skills do we expect you to have?
• Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
• Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
• Strong creative direction for short-form video (scripting, structure, creator guidance)
• Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
• Comfort with analytics (what moved, why it moved, and what to do next)
• Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
• We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
• We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
• We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.
What are Hercules’ benefits?
• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k + equity (depends on seniority, equity, and location)
Compensation Range: $100K - $200K
Originally posted on Himalayas