Description review
Senior Performance Marketer - Mainstream
David Kennedy Recruitment · Croatia, Cyprus, Denmark, Estonia, France, Germany, Greece, Hungary, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, United Kingdom · back to the listing
HR standards
53/100
needs work
Title ↔ description
70/100
solid
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 26 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
David Kennedy Recruitment is working with a fast-growing consumer AI company that is seeking to onboard a Senior Performance Marketer to join its Growth team.
The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels. The successful candidate drives commercial performance and helps scale acquisition across international markets.
Position: Senior Junior Performance Marketer - Mainstream
Location: Remote (Europe/Asia)
Employment type: B2B engagement preferred
DUTIES AND RESPONSIBILITIES:
• Personally launch, manage and optimise paid acquisition campaigns
• Directly control and allocate significant monthly acquisition budgets
• Monitor and optimise CAC, CPA, ROAS, LTV and payback performance
• Own creative testing decisions, including what to test, scale or stop
• Develop and execute acquisition strategies across B2C consumer channels
• Scale campaigns across multiple markets and platforms
• Conduct high-volume creative testing to identify scalable acquisition opportunities
• Analyse subscription funnel and cohort economics to support commercial decisions
• Optimise web and subscription funnels to improve acquisition performance
• Allocate budgets across channels based on performance and commercial priorities
• Monitor account restrictions and resolve acquisition challenges where relevant
• Use performance and attribution tools to analyse campaign effectiveness
REQUIREMENTS:
• Fluent in English, both written and spoken
• Proven hands-on paid acquisition experience with direct campaign ownership
• Personally controlled spend of $300K+ per month
• Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback
• Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social
• Proven ownership of creative testing decisions
• Experience personally deciding what to test, scale and stop
• Strong understanding of acquisition and subscription economics
• Comfortable working for an adult-AI companionship company
BENEFITS:
• Worldwide remote working
• Ownership of significant consumer acquisition activity
• International acquisition scope
• Exposure to a fast-growing consumer AI business
• And many more!!!
Originally posted on Himalayas
The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels. The successful candidate drives commercial performance and helps scale acquisition across international markets.
Position: Senior Junior Performance Marketer - Mainstream
Location: Remote (Europe/Asia)
Employment type: B2B engagement preferred
DUTIES AND RESPONSIBILITIES:
• Personally launch, manage and optimise paid acquisition campaigns
• Directly control and allocate significant monthly acquisition budgets
• Monitor and optimise CAC, CPA, ROAS, LTV and payback performance
• Own creative testing decisions, including what to test, scale or stop
• Develop and execute acquisition strategies across B2C consumer channels
• Scale campaigns across multiple markets and platforms
• Conduct high-volume creative testing to identify scalable acquisition opportunities
• Analyse subscription funnel and cohort economics to support commercial decisions
• Optimise web and subscription funnels to improve acquisition performance
• Allocate budgets across channels based on performance and commercial priorities
• Monitor account restrictions and resolve acquisition challenges where relevant
• Use performance and attribution tools to analyse campaign effectiveness
REQUIREMENTS:
• Fluent in English, both written and spoken
• Proven hands-on paid acquisition experience with direct campaign ownership
• Personally controlled spend of $300K+ per month
• Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback
• Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social
• Proven ownership of creative testing decisions
• Experience personally deciding what to test, scale and stop
• Strong understanding of acquisition and subscription economics
• Comfortable working for an adult-AI companionship company
BENEFITS:
• Worldwide remote working
• Ownership of significant consumer acquisition activity
• International acquisition scope
• Exposure to a fast-growing consumer AI business
• And many more!!!
Originally posted on Himalayas