Description review
Digital Marketing & Google Ads / AI Search Specialist
Logicstics · Anywhere in the World · back to the listing
HR standards
70/100
solid
Title ↔ description
77/100
solid
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 35 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Headquarters: Philadelphia, PA, USA
URL: https://logicstics.com
Remote | Full-Time
Logicstics is looking for an experienced Digital Marketing & Google Ads / AI Search Specialist to take ownership of our online lead generation strategy. We are an international moving and logistics company serving customers relocating throughout the world.
This is a hands-on position. We are looking for someone who can build, manage, analyze, and improve campaigns themselves, not simply coordinate with outside agencies.
What You'll Do
You will be responsible for increasing qualified leads while continuously improving our cost per acquisition and overall marketing ROI. Your responsibilities will include:
• Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing
• Conduct keyword research and continuously improve PPC campaign structure, targeting, bidding, ad copy, and landing pages
• Monitor CPL, CPA, conversion rates, ROAS, impression share, search terms, and other performance metrics
• Develop and execute our organic SEO strategy
• Perform technical, on-page, local, and off-page SEO
• Identify content and keyword opportunities based on search intent
• Improve rankings for high-value international moving and logistics searches
• Develop strategies for AI search visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-powered search platforms
• Improve how Logicstics and its content are discovered, cited, and recommended by AI search engines
• Research emerging GEO/AEO/LLM optimization strategies and test what actually produces results
• Create content strategies designed for both traditional search engines and AI search
• Work with our developers to improve landing pages, conversion tracking, site structure, schema, page speed, and technical SEO
• Build dashboards and reporting that clearly show leads, acquisition costs, conversion rates, and marketing ROI
• Identify new digital channels and lead-generation opportunities
• Use AI and automation tools to improve marketing research, content workflows, analysis, and campaign performance
What We're Looking For:
You should have proven hands-on experiece with:
• Google Ads and PPC campaign management
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• SEO tools such as Semrush, Ahrefs, or similar platforms
• Technical and on-page SEO
• Keyword research and competitor analysis
• Conversion tracking and attribution
• Landing page optimization and CRO
• Lead-generation campaigns
• AI tools used for marketing, research, analysis, and content creation
• AI search optimization, GEO, AEO, or a strong understanding of how brands gain visibility in generative search
Experience marketing international moving, logistics, freight forwarding, transportation, relocation, or other high-value service businesses is a major advantage.
What Matters Most
We are not looking for someone who measures success by traffic, impressions, or the number of articles published. We care about qualified leads and profitable customer acquisition.
You should be comfortable looking at a campaign and answering questions such as: Which keywords are generating booked customers? What are we paying for those customers? Where are we wasting money? Which organic pages generate actual inquiries? Why are competitors appearing in AI search results when we aren't? What should we change this month to generate more business?
Requirements
• 3+ years of hands-on digital marketing experience
• Demonstrable results managing Google Ads campaigns
• Strong SEO knowledge
• Strong analytical skills
• Excellent written English
• Experience working independently in a remote environment
• Ability to manage projects and meet deadlines without constant supervision
• Comfortable learning and testing emerging AI marketing technologies
How to Apply
Interested candidates should submit their resume and complete the required video interview as part of the application process.
We're interested in what you've accomplished, not simply the tools you've used. Candidates selected to move forward will be contacted to schedule a live interview with our team.
To apply: https://weworkremotely.com/remote-jobs/logicstics-digital-marketing-google-ads-ai-search-specialist
URL: https://logicstics.com
Remote | Full-Time
Logicstics is looking for an experienced Digital Marketing & Google Ads / AI Search Specialist to take ownership of our online lead generation strategy. We are an international moving and logistics company serving customers relocating throughout the world.
This is a hands-on position. We are looking for someone who can build, manage, analyze, and improve campaigns themselves, not simply coordinate with outside agencies.
What You'll Do
You will be responsible for increasing qualified leads while continuously improving our cost per acquisition and overall marketing ROI. Your responsibilities will include:
• Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing
• Conduct keyword research and continuously improve PPC campaign structure, targeting, bidding, ad copy, and landing pages
• Monitor CPL, CPA, conversion rates, ROAS, impression share, search terms, and other performance metrics
• Develop and execute our organic SEO strategy
• Perform technical, on-page, local, and off-page SEO
• Identify content and keyword opportunities based on search intent
• Improve rankings for high-value international moving and logistics searches
• Develop strategies for AI search visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-powered search platforms
• Improve how Logicstics and its content are discovered, cited, and recommended by AI search engines
• Research emerging GEO/AEO/LLM optimization strategies and test what actually produces results
• Create content strategies designed for both traditional search engines and AI search
• Work with our developers to improve landing pages, conversion tracking, site structure, schema, page speed, and technical SEO
• Build dashboards and reporting that clearly show leads, acquisition costs, conversion rates, and marketing ROI
• Identify new digital channels and lead-generation opportunities
• Use AI and automation tools to improve marketing research, content workflows, analysis, and campaign performance
What We're Looking For:
You should have proven hands-on experiece with:
• Google Ads and PPC campaign management
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• SEO tools such as Semrush, Ahrefs, or similar platforms
• Technical and on-page SEO
• Keyword research and competitor analysis
• Conversion tracking and attribution
• Landing page optimization and CRO
• Lead-generation campaigns
• AI tools used for marketing, research, analysis, and content creation
• AI search optimization, GEO, AEO, or a strong understanding of how brands gain visibility in generative search
Experience marketing international moving, logistics, freight forwarding, transportation, relocation, or other high-value service businesses is a major advantage.
What Matters Most
We are not looking for someone who measures success by traffic, impressions, or the number of articles published. We care about qualified leads and profitable customer acquisition.
You should be comfortable looking at a campaign and answering questions such as: Which keywords are generating booked customers? What are we paying for those customers? Where are we wasting money? Which organic pages generate actual inquiries? Why are competitors appearing in AI search results when we aren't? What should we change this month to generate more business?
Requirements
• 3+ years of hands-on digital marketing experience
• Demonstrable results managing Google Ads campaigns
• Strong SEO knowledge
• Strong analytical skills
• Excellent written English
• Experience working independently in a remote environment
• Ability to manage projects and meet deadlines without constant supervision
• Comfortable learning and testing emerging AI marketing technologies
How to Apply
Interested candidates should submit their resume and complete the required video interview as part of the application process.
We're interested in what you've accomplished, not simply the tools you've used. Candidates selected to move forward will be contacted to schedule a live interview with our team.
To apply: https://weworkremotely.com/remote-jobs/logicstics-digital-marketing-google-ads-ai-search-specialist