Description review
Freelance SEO Content Writer - Italian
Brafton · Italy · back to the listing
HR standards
54/100
needs work
Title ↔ description
85/100
strong
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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What the listing never says
- 17 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a fully remote freelance opportunity and is open to candidates located anywhere in Italy.
JOB DESCRIPTION
Brafton is looking for a freelance Italian language writer with strong SEO knowledge. B2B insurance and/or finance subject matter expertise is a big plus. Strong enough English language skills are required to collaborate with coworkers in the UK and US.
The writer will produce strong, creative, and industry-specific pieces that are incorporated into content marketing campaigns for Brafton's clients.
This is an ongoing freelance opportunity involving keyword research, translations, localization, and writing.
ESSENTIAL JOB FUNCTIONS
• Research, create, revise, and deliver high-quality content to clients according to specified deadlines.
• Work with Project Managers and Content Marketing Strategists to ensure our clients’ expectations and goals are met.
• Virtually attend project, client, and team meetings.
• Conduct keyword research and SEO briefs.
• Translate existing copy from English to Italian.
• Apply localization to translations.
• Track writing and editing production work on a weekly basis using our in-house project management system.
SKILLS & REQUIREMENTS
• 1-3 years of professional Italian writing experience.
• A related university degree.
• Experience with SEO keyword research.
• Excellent writing and editing skills with an extreme attention to detail.
• Comprehensive understanding of SEO and best practices for branded writing.
• Strong, efficient research abilities and the ability to quickly learn, understand, and write about complex subjects.
• Excellent time management and organizational skills, with a desire to work in a fast-paced, high-volume, deadline-oriented environment.
• A creative approach to client briefs and content marketing goals.
• A self-starter with the ability to work independently and in collaboration with other team members in a fully remote environment.
• Knowledge of AP (Associated Press) Style is a plus.
Compensation
Additional Information
This is a fully remote freelance opportunity and is open to candidates located anywhere in Italy.
JOB DESCRIPTION
Brafton is looking for a freelance Italian language writer with strong SEO knowledge. B2B insurance and/or finance subject matter expertise is a big plus. Strong enough English language skills are required to collaborate with coworkers in the UK and US.
The writer will produce strong, creative, and industry-specific pieces that are incorporated into content marketing campaigns for Brafton's clients.
This is an ongoing freelance opportunity involving keyword research, translations, localization, and writing.
ESSENTIAL JOB FUNCTIONS
• Research, create, revise, and deliver high-quality content to clients according to specified deadlines.
• Work with Project Managers and Content Marketing Strategists to ensure our clients’ expectations and goals are met.
• Virtually attend project, client, and team meetings.
• Conduct keyword research and SEO briefs.
• Translate existing copy from English to Italian.
• Apply localization to translations.
• Track writing and editing production work on a weekly basis using our in-house project management system.
SKILLS & REQUIREMENTS
• 1-3 years of professional Italian writing experience.
• A related university degree.
• Experience with SEO keyword research.
• Excellent writing and editing skills with an extreme attention to detail.
• Comprehensive understanding of SEO and best practices for branded writing.
• Strong, efficient research abilities and the ability to quickly learn, understand, and write about complex subjects.
• Excellent time management and organizational skills, with a desire to work in a fast-paced, high-volume, deadline-oriented environment.
• A creative approach to client briefs and content marketing goals.
• A self-starter with the ability to work independently and in collaboration with other team members in a fully remote environment.
• Knowledge of AP (Associated Press) Style is a plus.
Compensation
Additional Information