Description review

Creative Art Director

Lifted (an Upwork Company) · United States · back to the listing

HR standards

41/100

poor

Title ↔ description

81/100

solid

Reads as

Unclear

no confident match

What this role officially is

graphic designer — ESCO, the EU occupation classification

Graphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such as advertisements, websites, and magazines.

Also known as: commercial graphic designer, graphic design specialist, commercial designer, graphic design expert, graphic artist, advertising artist

How others title the same work

Large employers

  • Sr. Designer Adobe
  • Design Manager (Visual) Canonical
  • Production Designer (Contract) Mozilla

Startups

  • Graphic Designer GoSats
  • Visual Designer GoSats

What the listing never says

  • 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No section describes what the person would actually do. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
  • No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Why We’re Building a Talent Pool

We’re continuously building our network of experienced talent across Creative Art Directors who are interested in being considered for full or part-time employment engagements with assignments to work with our enterprise partners. While this is not tied to one specific project, selected candidates may be matched to future employment opportunities based on experience, availability, and alignment with project needs.

What We Look For

• Lead creative vision, concept development, and brand expression across campaigns and channels

• Translate business strategies and consumer insights into compelling creative platforms

• Direct multidisciplinary creative teams (design, copy, motion, production) through concepting to execution

• Review and approve creative work to ensure consistency, quality, and adherence to brand standards

• Partner with marketing, product, global/regional creative, and leadership to align on strategy and creative direction

• Manage creative presentations, storytelling, narrative frameworks, and pitch development

• Mentor and elevate talent; set craft standards and creative culture expectations

• Make final decisions on creative concepts, visual tone, and brand identity evolution

• Develop visual concepts, storyboards, and creative territories for campaigns and content

• Guide designers, photographers, videographers, and copy partners in executing visual direction

• Oversee composition, typography, color, layout, and brand visual identity application

• Provide on-set art direction during photo/video shoots

• Collaborate with cross-functional teams to ensure brand consistency across deliverables

• Present creative work internally and incorporate feedback

• Ensure all assets meet brand style guidelines and quality standards

Additional Qualifications (if relevant)

• Background in Senior creative leadership overseeing visual direction & concept development.

About Lifted

Lifted partners with enterprise companies to help them scale smarter. We offer a single solution designed to source, contract, manage, and pay contingent talent. For talent in our network, Lifted provides access to enterprise-level projects while handling engagement setup, contracting, compliance, and payments in the background, so you can focus on delivering high-quality work.

Originally posted on Himalayas