Description review
Market Development Manager
Military, Veterans and Diverse Job Seekers · United States · back to the listing
HR standards
46/100
poor
Title ↔ description
55/100
needs work
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Responsibilities:
• Develop and implement the next-generation Gibco Brand strategy, marketing campaigns, and tactics.
• Drive decisions based on in-depth Gibco marketing data analysis.
• Budget management - budget process ownership, budget tracker ownership, budget reporting, and related tasks as required
• Finance reconciliation - Reconcile spending to budget tracker, reconciliation gap closure, research, and discovery.
• Budget forecasting - forecasting channel, segment, and program
• Operational support - biweekly full team meeting planning and moderation, team meeting coordination and planning, collateral, and giveaway inventory reporting and support, regional collateral and giveaway fulfillment and support as needed, MS Teams management and organization, team distribution list management, regional quarterly meeting mechanism (x2 NA/EU and APJ/China)
• Internal communications - evolve, develop, and distribute internal communications to various partners.
How will you get here?
Education:
• Bachelors degree in business administration, communications, marketing or other business-related field required.
Minimum Requirements:
• 3+ years of related experience translating analytics and technical information into clear, concise and concrete output.
• Knowledge of marketing channel mix, campaign strategy, and development, digital channel optimization and analytics
• Experience working in a fast-paced, matrixed environment supporting multiple partner groups globally and at all levels simultaneously.
• Experience with market research and segmentation techniques.
• Operational experience - effective internal event organization and execution
Knowledge, Skills, and Abilities:
• Outstanding organizational skills and ability to prioritize multiple projects simultaneously and consistently meet deadlines and achieve budget.
• Strong creativity and problem-solving skills. Strong communication and presentation skills.
• Strong financial savvy with previous experience leading budgets and partners
• Excellent data analysis skills that drive action.
• Quick study. Able to assimilate new processes, data, and procedures quickly.
• Ability to encourage and champion innovation, teamwork, visibility, and team efficiency.
• Ability to collaborate and influence across internal teams.
• Ability to drive functional, technical, and operational excellence.
Originally posted on Himalayas
• Develop and implement the next-generation Gibco Brand strategy, marketing campaigns, and tactics.
• Drive decisions based on in-depth Gibco marketing data analysis.
• Budget management - budget process ownership, budget tracker ownership, budget reporting, and related tasks as required
• Finance reconciliation - Reconcile spending to budget tracker, reconciliation gap closure, research, and discovery.
• Budget forecasting - forecasting channel, segment, and program
• Operational support - biweekly full team meeting planning and moderation, team meeting coordination and planning, collateral, and giveaway inventory reporting and support, regional collateral and giveaway fulfillment and support as needed, MS Teams management and organization, team distribution list management, regional quarterly meeting mechanism (x2 NA/EU and APJ/China)
• Internal communications - evolve, develop, and distribute internal communications to various partners.
How will you get here?
Education:
• Bachelors degree in business administration, communications, marketing or other business-related field required.
Minimum Requirements:
• 3+ years of related experience translating analytics and technical information into clear, concise and concrete output.
• Knowledge of marketing channel mix, campaign strategy, and development, digital channel optimization and analytics
• Experience working in a fast-paced, matrixed environment supporting multiple partner groups globally and at all levels simultaneously.
• Experience with market research and segmentation techniques.
• Operational experience - effective internal event organization and execution
Knowledge, Skills, and Abilities:
• Outstanding organizational skills and ability to prioritize multiple projects simultaneously and consistently meet deadlines and achieve budget.
• Strong creativity and problem-solving skills. Strong communication and presentation skills.
• Strong financial savvy with previous experience leading budgets and partners
• Excellent data analysis skills that drive action.
• Quick study. Able to assimilate new processes, data, and procedures quickly.
• Ability to encourage and champion innovation, teamwork, visibility, and team efficiency.
• Ability to collaborate and influence across internal teams.
• Ability to drive functional, technical, and operational excellence.
Originally posted on Himalayas