Description review
Director of Digital Marketing
hireworks · Brazil · back to the listing
HR standards
53/100
needs work
Title ↔ description
79/100
solid
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About hireworks
hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.
About our client
Our client is an innovative bakery + delivery concept that has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night.
Today, they span more than 350 bakeries worldwide, including its flagship location in Philadelphia, PA, where the company is proudly headquartered. As they continue to grow their footprint and bring warm cookies to new communities across the globe, they are revolutionizing the cookie game by truly imagining what's possible.
About the Position:
This person will own the entire digital marketing ecosystem, with the goal of driving customer acquisition, loyalty enrollment, repeat purchases, and revenue growth across 350+ locations.
This is a hands-on digital marketing leadership role, not a purely strategic position. They'll manage agencies and digital budgets while also getting directly involved in CRM execution, customer segmentation, campaign planning, and performance optimization.
What You'll Do:
•
Loyalty: Own rewards, including program structure, earn/burn mechanics, member engagement, retention, and program economics.
•
CRM & Lifecycle Marketing: Manage email, SMS, push notifications, customer journeys, personalization, and segmentation.
•
Paid Media: Oversee agencies, budgets, paid search/social, ROAS, customer acquisition costs, and retargeting.
•
SEO: Drive technical, local, and organic SEO across 350+ store locations.
•
Third-Party Delivery: Manage DoorDash, Uber Eats, and Grubhub relationships, promotions, and performance.
•
Community Growth: Build Reddit and community engagement strategies that support acquisition and loyalty.
•
Data & Personalization: Leverage first-party customer data to improve targeting, conversion, retention, and lifetime value.
About You:
• 6+ years in digital marketing, ideally with strong ownership of CRM, loyalty, and performance marketing.
• Hands-on experience building customer segments, automated journeys, and campaigns.
• Experience owning or significantly scaling a consumer loyalty program.
• Strong agency management and performance measurement experience.
• Experience with Braze, Salesforce Marketing Cloud, Klaviyo, or similar platforms; PAR Punchh is a plus.
• Experience in QSR, restaurants, grocery, retail, e-commerce, or consumer subscription businesses preferred.
• Comfortable operating strategically while remaining involved in execution.
Benefits:
hireworks is cultivating a growing community of top talent across LATAM. In addition to unlocking access to positions at top tier U.S. based companies, we offer a variety of benefits to enhance your experience:
• Competitive Pay - compensation that reflects your experience and accomplishments
• Remote Flexibility - work from anywhere in your home country: Colombia, Argentina or Brazil
• Paid Time Off - ample vacation days to rest and recharge
• Public Holidays - federal holidays are fully paid days off (in your local country)
Originally posted on Himalayas
hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.
About our client
Our client is an innovative bakery + delivery concept that has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night.
Today, they span more than 350 bakeries worldwide, including its flagship location in Philadelphia, PA, where the company is proudly headquartered. As they continue to grow their footprint and bring warm cookies to new communities across the globe, they are revolutionizing the cookie game by truly imagining what's possible.
About the Position:
This person will own the entire digital marketing ecosystem, with the goal of driving customer acquisition, loyalty enrollment, repeat purchases, and revenue growth across 350+ locations.
This is a hands-on digital marketing leadership role, not a purely strategic position. They'll manage agencies and digital budgets while also getting directly involved in CRM execution, customer segmentation, campaign planning, and performance optimization.
What You'll Do:
•
Loyalty: Own rewards, including program structure, earn/burn mechanics, member engagement, retention, and program economics.
•
CRM & Lifecycle Marketing: Manage email, SMS, push notifications, customer journeys, personalization, and segmentation.
•
Paid Media: Oversee agencies, budgets, paid search/social, ROAS, customer acquisition costs, and retargeting.
•
SEO: Drive technical, local, and organic SEO across 350+ store locations.
•
Third-Party Delivery: Manage DoorDash, Uber Eats, and Grubhub relationships, promotions, and performance.
•
Community Growth: Build Reddit and community engagement strategies that support acquisition and loyalty.
•
Data & Personalization: Leverage first-party customer data to improve targeting, conversion, retention, and lifetime value.
About You:
• 6+ years in digital marketing, ideally with strong ownership of CRM, loyalty, and performance marketing.
• Hands-on experience building customer segments, automated journeys, and campaigns.
• Experience owning or significantly scaling a consumer loyalty program.
• Strong agency management and performance measurement experience.
• Experience with Braze, Salesforce Marketing Cloud, Klaviyo, or similar platforms; PAR Punchh is a plus.
• Experience in QSR, restaurants, grocery, retail, e-commerce, or consumer subscription businesses preferred.
• Comfortable operating strategically while remaining involved in execution.
Benefits:
hireworks is cultivating a growing community of top talent across LATAM. In addition to unlocking access to positions at top tier U.S. based companies, we offer a variety of benefits to enhance your experience:
• Competitive Pay - compensation that reflects your experience and accomplishments
• Remote Flexibility - work from anywhere in your home country: Colombia, Argentina or Brazil
• Paid Time Off - ample vacation days to rest and recharge
• Public Holidays - federal holidays are fully paid days off (in your local country)
Originally posted on Himalayas