Description review
User Acquisition Manager (PPC)
capital.com · Poland, UAE, UK · back to the listing
HR standards
55/100
needs work
Title ↔ description
87/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
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What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets. You'll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets.
This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement.
What you'll do:
• Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role.
• Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix.
• Manage budget pacing and reallocation across markets and channels within your regions.
• Deliver against regional KPI targets: ROAS and CPA per first-time deposit.
• Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence.
• Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns.
• Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour.
• Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.
• Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations.
• Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers.
What we're looking for:
• 3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience is a must have. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour — this is not transferable from a generic e-commerce or app-growth background without a steep ramp-up.
• Direct, deep platform experience in Google Ads (Search, PMax, UAC) — this is the core requirement.
• Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement.
• Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data).
• Comfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plus.
• Analytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding.
• Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to learn the company's compliance doctrine is a requirement.
• Fluent written and verbal English; additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required.
Compensation
Additional Information
This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement.
What you'll do:
• Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role.
• Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix.
• Manage budget pacing and reallocation across markets and channels within your regions.
• Deliver against regional KPI targets: ROAS and CPA per first-time deposit.
• Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence.
• Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns.
• Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour.
• Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.
• Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations.
• Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers.
What we're looking for:
• 3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience is a must have. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour — this is not transferable from a generic e-commerce or app-growth background without a steep ramp-up.
• Direct, deep platform experience in Google Ads (Search, PMax, UAC) — this is the core requirement.
• Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement.
• Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data).
• Comfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plus.
• Analytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding.
• Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to learn the company's compliance doctrine is a requirement.
• Fluent written and verbal English; additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required.
Compensation
Additional Information