Description review
Strategic Regional Market Manager, North America
Ashland · Brazil · back to the listing
HR standards
49/100
poor
Title ↔ description
80/100
solid
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 25 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Ashland do Brasil LtdaAre you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious?
Are you always solving?
Then we’d like to meet you and bet you’d like to meet us.
Ashland has an exciting opportunity for a Strategic Regional Marketing Manager to join our Ashland Life Sciences business. This is a very visible, significant role within the Company. This position will report to the Head of Strategic Accounts and Market Development.
The responsibilities of the position include, but are not limited to, the following:
• Develop and execute North American strategic marketing plans aligned with regional and global business objectives.
• Identify market trends, customer needs, competitive threats, and emerging opportunities to drive sustainable growth.
• Develop market segmentation strategies and value propositions for target customer groups.
• Monitor industry trends, regulatory developments, customer dynamics, and competitive activity.
• Conduct market research and voice-of-customer initiatives to identify unmet customer needs and emerging market opportunities.
• Partner with R&D, innovation, and product management teams to support new product development and commercialization.
• Lead go-to-market planning for new product launches and strategic growth platforms.
• Collaborate closely with sales leadership and account teams to ensure alignment between strategic marketing initiatives and commercial execution.
• Provide market-facing tools, customer insights, and growth strategies that enable sales effectiveness.
• Support strategic customer engagement and executive-level business reviews.
• Actively contribute to the organizational goals by taking initiative, executing on goals and focusing on performance and safety
• Improve the organization capacity and capabilities through building collaborative relationships, optimizing diverse talent and utilizing positive communications and influence with others.
In order to be qualified for this role, you must possess the following:
• Bachelor's degree in Marketing, Business, Life Sciences, Chemistry, Chemical Engineering, or a related field.
• 3-5 years of progressive experience in strategic marketing, product management, market development, or commercial strategy.
• Experience within life sciences, specialty chemicals, pharmaceutical ingredients, nutraceuticals, personal care ingredients, or related B2B industries.
• Strong experience conducting market analysis and developing growth strategies.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders.
• Excellent analytical, communication, presentation, and project management skills.
• Ability to travel up to 30%.
• Demonstrate responsible and ethical behavior at all times
• The ability to help the company drive greater value through understanding the business, making complex decisions and creating the new and different.
The following skill sets are preferred by the business unit:
• MBA or advanced degree in business, marketing, or a scientific discipline.
• Experience supporting North American markets across multiple customer segments.
• Familiarity with stage-gate innovation processes and new product commercialization.
• Experience working within a global matrix organization.
In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit www.ashland.com to see the innovations we offer.
At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do.
Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty.
Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit.
Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.
Originally posted on Himalayas
Are you always solving?
Then we’d like to meet you and bet you’d like to meet us.
Ashland has an exciting opportunity for a Strategic Regional Marketing Manager to join our Ashland Life Sciences business. This is a very visible, significant role within the Company. This position will report to the Head of Strategic Accounts and Market Development.
The responsibilities of the position include, but are not limited to, the following:
• Develop and execute North American strategic marketing plans aligned with regional and global business objectives.
• Identify market trends, customer needs, competitive threats, and emerging opportunities to drive sustainable growth.
• Develop market segmentation strategies and value propositions for target customer groups.
• Monitor industry trends, regulatory developments, customer dynamics, and competitive activity.
• Conduct market research and voice-of-customer initiatives to identify unmet customer needs and emerging market opportunities.
• Partner with R&D, innovation, and product management teams to support new product development and commercialization.
• Lead go-to-market planning for new product launches and strategic growth platforms.
• Collaborate closely with sales leadership and account teams to ensure alignment between strategic marketing initiatives and commercial execution.
• Provide market-facing tools, customer insights, and growth strategies that enable sales effectiveness.
• Support strategic customer engagement and executive-level business reviews.
• Actively contribute to the organizational goals by taking initiative, executing on goals and focusing on performance and safety
• Improve the organization capacity and capabilities through building collaborative relationships, optimizing diverse talent and utilizing positive communications and influence with others.
In order to be qualified for this role, you must possess the following:
• Bachelor's degree in Marketing, Business, Life Sciences, Chemistry, Chemical Engineering, or a related field.
• 3-5 years of progressive experience in strategic marketing, product management, market development, or commercial strategy.
• Experience within life sciences, specialty chemicals, pharmaceutical ingredients, nutraceuticals, personal care ingredients, or related B2B industries.
• Strong experience conducting market analysis and developing growth strategies.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders.
• Excellent analytical, communication, presentation, and project management skills.
• Ability to travel up to 30%.
• Demonstrate responsible and ethical behavior at all times
• The ability to help the company drive greater value through understanding the business, making complex decisions and creating the new and different.
The following skill sets are preferred by the business unit:
• MBA or advanced degree in business, marketing, or a scientific discipline.
• Experience supporting North American markets across multiple customer segments.
• Familiarity with stage-gate innovation processes and new product commercialization.
• Experience working within a global matrix organization.
In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit www.ashland.com to see the innovations we offer.
At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do.
Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty.
Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit.
Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.
Originally posted on Himalayas