Description review
Performance Marketing Manager (Web)
ImagineArt · Israel · back to the listing
HR standards
68/100
needs work
Title ↔ description
90/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 30 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Job Title: Performance Marketing Manager (Web)
Department: Growth & Marketing
Employment type: Full-Time
Location: Remote, from anywhere
Hours: Overlap with Pacific hours
Location and Hours
This role is fully remote. The country you live in does not matter to us. You may see this job listed under a specific country on a job board. That is a limitation of how those boards work, not a requirement, so do not let it put you off applying from somewhere else.
We do ask for a working day that overlaps with Pacific hours, because that is when the team is online and when the decisions that affect your budget get made. Outside that overlap you run your own schedule.
About ImagineArt
We're redefining how the world creates and designs.
ImagineArt is one of the fastest-growing GenAI companies in the world. We've scaled faster than most funded startups, with zero outside funding.
• 100M+ social impressions
• Built and shipped our own image generation model, now ranked #3 globally for photo realism
No funding. No shortcuts. Just a sharp, driven team building one of the strongest GenAI products in the world, and we're just getting started.
Almost all of that growth has come from people finding us and subscribing on the web. We are now hiring someone to own that engine properly.
About the Role
We're hiring a Performance Marketing Manager to own paid acquisition for our web product.
This is a web-first role. You will own the funnel from ad impression to paid subscription, across Meta, TikTok and Google, with real budget behind it from day one. ImagineArt is a consumer subscription product, so the numbers that matter to you are CAC, payback window and trial to paid conversion, not lead volume or MQLs.
The honest constraint in this role is creative. In consumer AI, paid social rewards volume and iteration speed more than clever targeting, and you will be shipping a lot of creative against a product that generates images and video. That is an unusual advantage and we want someone who will actually use it.
What You'll Do
Own paid acquisition on the web
• Own strategy and daily execution across Meta, TikTok and Google
• Manage budget at real scale, with responsibility for CAC and payback targets
• Build and scale web to web and web to app funnels, including paywall and checkout testing
Make the funnel convert
• Run structured CRO on landing pages, paywalls, pricing and onboarding
• Own trial to paid conversion alongside product and growth
• Build the measurement setup you need, from attribution through to incrementality testing
Ship creative at volume
• Work with designers, editors and creators to keep a constant flow of new ad concepts
• Build a testing cadence where losing creative is killed fast and winners are scaled
• Use ImagineArt itself, and AI tooling generally, to compress the time from idea to live ad
Own the numbers
• Report on spend, CAC, payback, LTV and contribution margin honestly, including what is not working
• Forecast what more budget would actually buy
• Decide where the next dollar goes
What We're Looking For
Required
• You have personally managed $1M+ USD in paid media. Not an agency aggregate across many clients, not a team total. Budget you owned.
• Direct experience with consumer subscription economics: CAC, payback window, trial to paid
• Hands-on ownership of Meta, TikTok or Google at meaningful daily spend
• Web funnel experience. You have built and optimised web checkout or paywall flows, not only app store installs.
• You can show your own numbers and explain what you would do differently
Nice to have
• Experience in consumer AI, creative tools, or another category where creative volume is the bottleneck
• AI tooling already inside your own workflow, not just as a product you market
• Experience scaling in more than one market or language
• You have worked remotely across time zones before and know how you stay effective at it
Not a fit if
• Your experience is mainly B2B lead generation or brand marketing
• Your spend figure is an agency total rather than budget you owned
• You need a large existing team and established processes to be effective
How We'll Assess You
We will ask you one question early, so you may as well know it now: what is the largest monthly budget you personally owned, on a single account, and what was the payback window. Bring real numbers. We would much rather hear about a channel that stopped working and what you did about it than a highlight reel.
Why Join
• Profitable, no outside funding, so the growth is real and so is the budget
• A product that makes the creative your ads depend on
• Direct access to founders and genuine ownership of the number
• Fully remote, from any country, with a day that overlaps Pacific hours
Originally posted on Himalayas
Department: Growth & Marketing
Employment type: Full-Time
Location: Remote, from anywhere
Hours: Overlap with Pacific hours
Location and Hours
This role is fully remote. The country you live in does not matter to us. You may see this job listed under a specific country on a job board. That is a limitation of how those boards work, not a requirement, so do not let it put you off applying from somewhere else.
We do ask for a working day that overlaps with Pacific hours, because that is when the team is online and when the decisions that affect your budget get made. Outside that overlap you run your own schedule.
About ImagineArt
We're redefining how the world creates and designs.
ImagineArt is one of the fastest-growing GenAI companies in the world. We've scaled faster than most funded startups, with zero outside funding.
• 100M+ social impressions
• Built and shipped our own image generation model, now ranked #3 globally for photo realism
No funding. No shortcuts. Just a sharp, driven team building one of the strongest GenAI products in the world, and we're just getting started.
Almost all of that growth has come from people finding us and subscribing on the web. We are now hiring someone to own that engine properly.
About the Role
We're hiring a Performance Marketing Manager to own paid acquisition for our web product.
This is a web-first role. You will own the funnel from ad impression to paid subscription, across Meta, TikTok and Google, with real budget behind it from day one. ImagineArt is a consumer subscription product, so the numbers that matter to you are CAC, payback window and trial to paid conversion, not lead volume or MQLs.
The honest constraint in this role is creative. In consumer AI, paid social rewards volume and iteration speed more than clever targeting, and you will be shipping a lot of creative against a product that generates images and video. That is an unusual advantage and we want someone who will actually use it.
What You'll Do
Own paid acquisition on the web
• Own strategy and daily execution across Meta, TikTok and Google
• Manage budget at real scale, with responsibility for CAC and payback targets
• Build and scale web to web and web to app funnels, including paywall and checkout testing
Make the funnel convert
• Run structured CRO on landing pages, paywalls, pricing and onboarding
• Own trial to paid conversion alongside product and growth
• Build the measurement setup you need, from attribution through to incrementality testing
Ship creative at volume
• Work with designers, editors and creators to keep a constant flow of new ad concepts
• Build a testing cadence where losing creative is killed fast and winners are scaled
• Use ImagineArt itself, and AI tooling generally, to compress the time from idea to live ad
Own the numbers
• Report on spend, CAC, payback, LTV and contribution margin honestly, including what is not working
• Forecast what more budget would actually buy
• Decide where the next dollar goes
What We're Looking For
Required
• You have personally managed $1M+ USD in paid media. Not an agency aggregate across many clients, not a team total. Budget you owned.
• Direct experience with consumer subscription economics: CAC, payback window, trial to paid
• Hands-on ownership of Meta, TikTok or Google at meaningful daily spend
• Web funnel experience. You have built and optimised web checkout or paywall flows, not only app store installs.
• You can show your own numbers and explain what you would do differently
Nice to have
• Experience in consumer AI, creative tools, or another category where creative volume is the bottleneck
• AI tooling already inside your own workflow, not just as a product you market
• Experience scaling in more than one market or language
• You have worked remotely across time zones before and know how you stay effective at it
Not a fit if
• Your experience is mainly B2B lead generation or brand marketing
• Your spend figure is an agency total rather than budget you owned
• You need a large existing team and established processes to be effective
How We'll Assess You
We will ask you one question early, so you may as well know it now: what is the largest monthly budget you personally owned, on a single account, and what was the payback window. Bring real numbers. We would much rather hear about a channel that stopped working and what you did about it than a highlight reel.
Why Join
• Profitable, no outside funding, so the growth is real and so is the budget
• A product that makes the creative your ads depend on
• Direct access to founders and genuine ownership of the number
• Fully remote, from any country, with a day that overlaps Pacific hours
Originally posted on Himalayas