Description review
Freelance Copywriter
Publicis Groupe · Vietnam · back to the listing
HR standards
41/100
poor
Title ↔ description
69/100
needs work
Reads as
Content Marketer
80% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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What the listing never says
- 27 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Company Description
Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
Overview
A copywriter is a creative staff member who is competent in creative thinking and copywriting. He/she1 is responsible for contributing creative ideas and copywriting executions to crack creative challenges. They mainly deliver the words and verbal content that accompanies the visual elements. Copywriters usually work in close partnership with art directors and have lots of input to the visual elements.
Responsibilities
A copywriter-based creative also serves as the copy lead for his/her respective projects in their respective teams.
Working alongside the planning function, if called for, to help uncover deep behavior and emotional needs surrounding a creative challenge to help shape the translation of research into macro insights that ignite creative concept development and idea generation. Develop concepts and experience plans in a manner that is relevant to the brief, brand, and market needs while communicating the magic through a story.
• Collaborating and leading multidisciplinary teams including art directors, visual designers, UX designers, writers, producers, videographers, technologists, and studio/production (print, video, online).
• Brainstorming visual and copy ideas with other members of the creative team.
• Writing and presenting various copy options, which may be presented to the client as a storyboard.
• Modifies copy that satisfies both the client’s and the campaign's objectives.
• Oversees the production phase of his/her respective project.
• Accountable for checking all content being advertised.
• Responsible for taking a client’s brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles, and scripts.
• Works on multiple projects.
• Works well under pressure.
• Collaboration and creation works related to content across multiple digital platforms would be your main responsibility as a Copywriter.
• To fulfill the role, which requires close working with your Senior Digital Copywriter and Senior Account Executives.
• There are some specific editorial guidelines that you will need to notice as well.
Qualifications
• Worked as a copywriter for 1 year or as a content writer.
• An interest in capturing and telling exceptional stories of people.
• A personal purpose of making human-centered work.
• Highly creative and imaginative.
• Has good written and interpersonal skills.
• An eye for detail.
• Have an interest in social media, digital platforms, popular culture, and new advertising trends and techniques.
• Love various forms of writing.
• An off-beat perspective and the courage to look at challenges from unusual angles.
• A sense of childlike optimism, with a bias towards making something real versus just talking about it.
• A love for designing experiences that will actually matter and impact the lives of people.
Additional Information
Publicis Groupe
Publicis Groupe is one of the largest communications groups in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs:
•
Creative: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious)
•
Media Services: Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas)
•
Digital Business Transformation: Publicis Sapient
•
Health & Wellness Communications: Publicis Health
Publicis Groupe’s agencies are present in over 100 countries around the world.
#DNI
Originally posted on Himalayas
Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
Overview
A copywriter is a creative staff member who is competent in creative thinking and copywriting. He/she1 is responsible for contributing creative ideas and copywriting executions to crack creative challenges. They mainly deliver the words and verbal content that accompanies the visual elements. Copywriters usually work in close partnership with art directors and have lots of input to the visual elements.
Responsibilities
A copywriter-based creative also serves as the copy lead for his/her respective projects in their respective teams.
Working alongside the planning function, if called for, to help uncover deep behavior and emotional needs surrounding a creative challenge to help shape the translation of research into macro insights that ignite creative concept development and idea generation. Develop concepts and experience plans in a manner that is relevant to the brief, brand, and market needs while communicating the magic through a story.
• Collaborating and leading multidisciplinary teams including art directors, visual designers, UX designers, writers, producers, videographers, technologists, and studio/production (print, video, online).
• Brainstorming visual and copy ideas with other members of the creative team.
• Writing and presenting various copy options, which may be presented to the client as a storyboard.
• Modifies copy that satisfies both the client’s and the campaign's objectives.
• Oversees the production phase of his/her respective project.
• Accountable for checking all content being advertised.
• Responsible for taking a client’s brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles, and scripts.
• Works on multiple projects.
• Works well under pressure.
• Collaboration and creation works related to content across multiple digital platforms would be your main responsibility as a Copywriter.
• To fulfill the role, which requires close working with your Senior Digital Copywriter and Senior Account Executives.
• There are some specific editorial guidelines that you will need to notice as well.
Qualifications
• Worked as a copywriter for 1 year or as a content writer.
• An interest in capturing and telling exceptional stories of people.
• A personal purpose of making human-centered work.
• Highly creative and imaginative.
• Has good written and interpersonal skills.
• An eye for detail.
• Have an interest in social media, digital platforms, popular culture, and new advertising trends and techniques.
• Love various forms of writing.
• An off-beat perspective and the courage to look at challenges from unusual angles.
• A sense of childlike optimism, with a bias towards making something real versus just talking about it.
• A love for designing experiences that will actually matter and impact the lives of people.
Additional Information
Publicis Groupe
Publicis Groupe is one of the largest communications groups in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs:
•
Creative: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious)
•
Media Services: Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas)
•
Digital Business Transformation: Publicis Sapient
•
Health & Wellness Communications: Publicis Health
Publicis Groupe’s agencies are present in over 100 countries around the world.
#DNI
Originally posted on Himalayas