Description review
Head of Sales - App Growth & Mobile Marketing (Remote EU Based)
REPLUG · Berlin · back to the listing
HR standards
61/100
needs work
Title ↔ description
79/100
solid
Reads as
Sales Representative
99% confident
What this role officially is
commercial sales representative — ESCO, the EU occupation classification
Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative
How others title the same work
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What the listing never says
- 34 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
REPLUG is an award-winning mobile growth agency working with mobile-first brands to design and execute tailor-made strategies via App Store Optimization, Paid Acquisition, Creative Strategies, and Growth Consulting.
Among the brands we helped, you can find FreeNow, Kptncook, Ecosia, FreeCash, Bolt, and many more.
We’re now looking for a Head of Sales to take ownership of our sales engine and work alongside the co-founder to drive expansion strategies.
This is a hands-on sales leadership role. You will start as the senior revenue owner, to drive new business and shape how we sell. Your first mission is to close deals and grow the team following the revenue growth projection.
If you’re looking for a comfortable corporate Head of Sales role with SDRs and a large team already in place, this isn’t it.
If you enjoy building, selling, and scaling something from the ground up, with no politics and just growth opportunities, you’ll love it here.
Your responsibilities
Own revenue generation
• Generate pipeline through outbound and inbound channels
• Lead discovery calls and pitch our services to mobile companies
• Close deals across all REPLUG offerings (ASO, Paid UA, consulting, performance ads)
Run the full sales cycle
• Prospect → qualify → pitch → negotiate → close
• Manage deals end-to-end
Build the sales engine
• Help refine our sales playbook
• Develop scalable outbound strategies
• Turn successful sales motions into repeatable frameworks
Work directly with the founders
• Provide market feedback
• Help shape our commercial positioning
• Influence service packaging and pricing
Build the team (once the engine works)
• Help hire additional sales talent
• Contribute to building the sales organization
Represent the company
• You will be joining industry events and potentially represent the company with speaking engagements.
We are building the team from the ground up. If you enjoy selling, building strategies, and getting things done, then we are looking for you.
Requirements
• 5+ years of experience selling mobile app marketing, AdTech products, or performance marketing services
• Proven track record of closing mid- and high-ticket deals
• Strong understanding of the mobile ecosystem (UA channels, attribution, ROAS, LTV, SKAN, MMPs)
• Experience running full sales cycles independently
• Strong entrepreneurial mindset
• Comfortable with outbound prospecting
• Business fluent English is a must (any additional European language is a plus)
• Nice to have: previous agency experience
This Role Is Not for You If
• You want a pure management role
• You rely heavily on SDRs to generate pipeline
• You prefer large corporate environments with fixed processes
Working conditions and perks
• Home Office support for your remote setup.
• Mentoring sessions to support your professional development.
• Remote work flexibility based across the European Union.
• Vouchers and discounts.
• 24 vacation days per year.
• Competitive base + performance-driven commission
• High autonomy, zero bureaucracy
• Direct access to founders and decision-makers
• Education budget (courses, conferences, certifications)
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