Description review
Director of Sales and Marketing - Amanyara
AMAN · United States · back to the listing
HR standards
42/100
poor
Title ↔ description
85/100
strong
Reads as
Marketing Manager
97% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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What the listing never says
- 37 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.
Key Responsibilities
Sales Strategy & Revenue Generation
• Develop and execute the annual Sales & Marketing strategy for AMANYARA in alignment with the resort’s business plan, budget, positioning, and Aman brand standards.
• Establish clear commercial objectives, sales targets, market strategies, and action plans to drive occupancy, ADR, RevPAR, total resort revenue, and profitability.
• Identify and develop new business opportunities across leisure, luxury FIT, groups, corporate, incentive, wholesale, consortia, and other relevant market segments.
• Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.
• Monitor market trends, competitive activity, destination developments, and emerging source markets to identify opportunities for growth.
• Work closely with Revenue Management to optimize pricing, inventory, promotions, restrictions, and market mix.
• Develop and maintain a high-value sales pipeline and ensure appropriate follow-up and conversion strategies.
• Establish and maintain relationships with key luxury travel advisors, agencies, DMCs, tour operators, consortia, and strategic commercial partners.
• Lead sales initiatives targeting high-net-worth individuals, private clients, family offices, luxury travel networks, and other high-value clientele.
• Develop strategic partnerships that enhance awareness, demand, and revenue for AMANYARA.
• Monitor sales performance and take corrective action where required to achieve commercial objectives.
Luxury Sales & Business Development
• Personally manage and cultivate relationships with top-producing accounts and high-value clients.
• Develop a structured account management strategy for priority agencies, advisors, operators, and partners.
• Conduct regular sales calls, client meetings, presentations, property visits, and account reviews.
• Lead and participate in international sales trips, roadshows, trade shows, luxury travel events, and client events.
• Host key clients, travel advisors, media, and partners at AMANYARA in collaboration with the resort team.
• Develop new luxury market opportunities and identify high-potential feeder markets.
• Establish strong relationships with leading luxury travel networks and consortia.
• Ensure AMANYARA remains highly visible and appropriately positioned within the luxury travel advisor community.
• Develop initiatives that encourage repeat business, referrals, longer stays, and increased guest spend.
Marketing Strategy & Brand Positioning
• Develop and implement an integrated marketing strategy that strengthens AMANYARA’s position as a leading luxury resort in Turks & Caicos.
• Ensure all marketing activity reflects Aman’s global brand standards while maintaining the distinctive character and positioning of AMANYARA.
• Oversee the development of annual marketing plans, budgets, campaigns, content strategies, partnerships, and promotional initiatives.
• Work closely with Aman’s corporate marketing and communications teams to ensure alignment across global channels.
• Identify opportunities for targeted digital, social, CRM, email, partnership, and experiential marketing.
• Ensure marketing activity is commercially measurable and supports defined business objectives.
• Develop campaigns around key demand periods, experiences, residences, wellness, dining, events, and other strategic revenue opportunities.
• Monitor marketing performance, ROI, customer acquisition, engagement, and conversion.
• Ensure accurate and compelling representation of AMANYARA across all relevant digital and third-party platforms.
Public Relations & Communications
• Partner with corporate and external PR teams to develop and execute a strategic PR and communications plan.
• Develop relationships with key luxury travel, lifestyle, design, wellness, business, and international media.
• Identify opportunities for editorial coverage, brand partnerships, destination features, interviews, and high-profile placements.
• Coordinate media visits, press trips, influencer stays, and other hosted opportunities.
• Ensure all external communications are consistent with Aman brand standards and AMANYARA’s positioning.
• Identify opportunities to leverage cultural, environmental, wellness, culinary, design, and destination stories to strengthen the resort’s profile.
Digital, CRM & Database Management
• Ensure effective use of CRM and sales systems to maintain accurate account, contact, lead, opportunity, and production information.
• Monitor sales pipeline activity, account production
Originally posted on Himalayas
Key Responsibilities
Sales Strategy & Revenue Generation
• Develop and execute the annual Sales & Marketing strategy for AMANYARA in alignment with the resort’s business plan, budget, positioning, and Aman brand standards.
• Establish clear commercial objectives, sales targets, market strategies, and action plans to drive occupancy, ADR, RevPAR, total resort revenue, and profitability.
• Identify and develop new business opportunities across leisure, luxury FIT, groups, corporate, incentive, wholesale, consortia, and other relevant market segments.
• Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.
• Monitor market trends, competitive activity, destination developments, and emerging source markets to identify opportunities for growth.
• Work closely with Revenue Management to optimize pricing, inventory, promotions, restrictions, and market mix.
• Develop and maintain a high-value sales pipeline and ensure appropriate follow-up and conversion strategies.
• Establish and maintain relationships with key luxury travel advisors, agencies, DMCs, tour operators, consortia, and strategic commercial partners.
• Lead sales initiatives targeting high-net-worth individuals, private clients, family offices, luxury travel networks, and other high-value clientele.
• Develop strategic partnerships that enhance awareness, demand, and revenue for AMANYARA.
• Monitor sales performance and take corrective action where required to achieve commercial objectives.
Luxury Sales & Business Development
• Personally manage and cultivate relationships with top-producing accounts and high-value clients.
• Develop a structured account management strategy for priority agencies, advisors, operators, and partners.
• Conduct regular sales calls, client meetings, presentations, property visits, and account reviews.
• Lead and participate in international sales trips, roadshows, trade shows, luxury travel events, and client events.
• Host key clients, travel advisors, media, and partners at AMANYARA in collaboration with the resort team.
• Develop new luxury market opportunities and identify high-potential feeder markets.
• Establish strong relationships with leading luxury travel networks and consortia.
• Ensure AMANYARA remains highly visible and appropriately positioned within the luxury travel advisor community.
• Develop initiatives that encourage repeat business, referrals, longer stays, and increased guest spend.
Marketing Strategy & Brand Positioning
• Develop and implement an integrated marketing strategy that strengthens AMANYARA’s position as a leading luxury resort in Turks & Caicos.
• Ensure all marketing activity reflects Aman’s global brand standards while maintaining the distinctive character and positioning of AMANYARA.
• Oversee the development of annual marketing plans, budgets, campaigns, content strategies, partnerships, and promotional initiatives.
• Work closely with Aman’s corporate marketing and communications teams to ensure alignment across global channels.
• Identify opportunities for targeted digital, social, CRM, email, partnership, and experiential marketing.
• Ensure marketing activity is commercially measurable and supports defined business objectives.
• Develop campaigns around key demand periods, experiences, residences, wellness, dining, events, and other strategic revenue opportunities.
• Monitor marketing performance, ROI, customer acquisition, engagement, and conversion.
• Ensure accurate and compelling representation of AMANYARA across all relevant digital and third-party platforms.
Public Relations & Communications
• Partner with corporate and external PR teams to develop and execute a strategic PR and communications plan.
• Develop relationships with key luxury travel, lifestyle, design, wellness, business, and international media.
• Identify opportunities for editorial coverage, brand partnerships, destination features, interviews, and high-profile placements.
• Coordinate media visits, press trips, influencer stays, and other hosted opportunities.
• Ensure all external communications are consistent with Aman brand standards and AMANYARA’s positioning.
• Identify opportunities to leverage cultural, environmental, wellness, culinary, design, and destination stories to strengthen the resort’s profile.
Digital, CRM & Database Management
• Ensure effective use of CRM and sales systems to maintain accurate account, contact, lead, opportunity, and production information.
• Monitor sales pipeline activity, account production
Originally posted on Himalayas