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Description review

Copywriter

Bjak · Remote - Malaysia · back to the listing

HR standards

75/100

solid

Title ↔ description

78/100

solid

Reads as

Content Marketer

98% confident

What this role officially is

web content manager — ESCO, the EU occupation classification

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist

How others title the same work

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What the listing never says

  • 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

About BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

The Role

We are looking for a talented and creative Copywriter to join our team. The ideal candidate will have a passion for crafting compelling content that engages and inspires our audience. This role involves writing and editing content for various marketing materials, ensuring consistency with our brand voice and messaging.

What You’ll Do

• Develop high-quality, engaging, and persuasive copy for a variety of mediums, including websites, social media, email campaigns, advertisements, brochures, and press releases.

• Tailor content to suit different platforms and target audiences, maintaining a consistent brand voice and tone.

• Proofread copy to correct errors in grammar, punctuation, and spelling.

• Conduct thorough research on industry-related topics to ensure content is informative and current.

• Stay updated on market trends, competitor activities, and customer preferences to inform content strategies.

• Ensure all content aligns with the brand’s style guidelines and messaging.

• Implement SEO best practices to increase content visibility and search engine rankings.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Minimum of 2-4 years of professional copywriting experience, preferably in a marketing or advertising setting.

• Excellent command of written and spoken English and Bahasa Melayu.

• Strong writing, editing, and proofreading skills with a keen eye for detail.

• Ability to produce creative and compelling content under tight deadlines.

• Proficiency in content management systems (CMS) and familiarity with SEO principles.

• Strong understanding of digital marketing strategies and social media platforms.

• Ability to adapt writing style to different audiences and formats.

• Strong communication skills. Be methodical, organized, detail-oriented, and results-oriented.

• Demonstrate a "can-do" attitude, professionalism, passion, ownership, commitment, accountability, and teamwork

Location

This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.

Language

English is our main working language across global teams. Strong English communication is required.

Interview Process

Our process is designed to move fast:

• Portfolio review

• Online assessment or practical task

• Role-specific interview

• CEO / Final Interview

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.