Description review
KOL Manager
Bjak · Remote - Malaysia · back to the listing
HR standards
66/100
needs work
Title ↔ description
75/100
solid
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 26 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About BJAK
BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com. Our proprietary technologies—from custom APIs to AI-driven engines—are designed to simplify previously complex or inaccessible services, from insurance to investments.
We operate across Malaysia, Taiwan, and Japan, and are building next-generation AI systems to transform how people experience financial services in ASEAN.
If you're looking for a company where you can grow fast, think big, and make a meaningful impact — join us.
What We’re Looking For
A driven and strategic KOL & Influencer Marketing Specialist to lead our influencer ecosystem across multiple platforms.
You will work closely with creators, agencies, and internal teams to execute impactful campaigns that strengthen brand visibility, drive engagement, and support business goals. This role demands strong communication, data-driven thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.
What You’ll Do
1. KOL & Influencer Management
• Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, Xiaohongshu, and other platforms.
• Source, brief, negotiate, onboard, and manage influencers based on campaign objectives.
• Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment.
• Maintain influencer relationship databases, track deliverables, and nurture long-term partnerships.
2. Affiliate Program Management
• Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors).
• Track affiliate performance and optimize based on metrics such as CTR, conversions, and revenue.
3. Strategy & Trend Insights
• Stay updated on social trends, platform updates, and KOL best practices.
• Recommend new content ideas and campaign strategies to enhance engagement and ROI.
4. Analytics & Reporting
• Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI.
• Prepare monthly reports and insights to improve future campaigns.
5. Cross-Functional Collaboration
• Work closely with Creative, Marketing, Product, and Sales to ensure campaign alignment.
• Manage budgets, influencer contracts, and vendor relationships.
6. Campaign Execution & Admin
• Coordinate product seeding, logistics, briefings, timelines, and approval flows.
• Ensure compliance with advertising standards (#ad, disclosures, and platform regulations).
The Right Fit Has…
• Bachelor’s degree in Marketing, Communications, or related field.
• Comfortable working in a fast-paced environment with a high level of execution.
• 3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles, with a strong portfolio demonstrating successful campaigns.
• Deep understanding of social media platforms, algorithms, influencer landscape, and content trends.
• Excellent written and verbal communication skills.
• Strong analytical skills with experience in influencer or social analytics tools to track performance and measure ROI.
• Ability to multitask, prioritize, and thrive under tight deadlines.
• Creative thinker with storytelling ability and an eye for engaging content.
• Strong attention to detail and organizational skills.
• Fluent in Mandarin is a plus
Location
• This role is based in Malaysia. This is a hybrid role. You are expected to work from our Petaling Jaya office at least 3 days per week.
Language
• English is our main working language across global teams. Strong English communication is required.
BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com. Our proprietary technologies—from custom APIs to AI-driven engines—are designed to simplify previously complex or inaccessible services, from insurance to investments.
We operate across Malaysia, Taiwan, and Japan, and are building next-generation AI systems to transform how people experience financial services in ASEAN.
If you're looking for a company where you can grow fast, think big, and make a meaningful impact — join us.
What We’re Looking For
A driven and strategic KOL & Influencer Marketing Specialist to lead our influencer ecosystem across multiple platforms.
You will work closely with creators, agencies, and internal teams to execute impactful campaigns that strengthen brand visibility, drive engagement, and support business goals. This role demands strong communication, data-driven thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.
What You’ll Do
1. KOL & Influencer Management
• Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, Xiaohongshu, and other platforms.
• Source, brief, negotiate, onboard, and manage influencers based on campaign objectives.
• Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment.
• Maintain influencer relationship databases, track deliverables, and nurture long-term partnerships.
2. Affiliate Program Management
• Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors).
• Track affiliate performance and optimize based on metrics such as CTR, conversions, and revenue.
3. Strategy & Trend Insights
• Stay updated on social trends, platform updates, and KOL best practices.
• Recommend new content ideas and campaign strategies to enhance engagement and ROI.
4. Analytics & Reporting
• Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI.
• Prepare monthly reports and insights to improve future campaigns.
5. Cross-Functional Collaboration
• Work closely with Creative, Marketing, Product, and Sales to ensure campaign alignment.
• Manage budgets, influencer contracts, and vendor relationships.
6. Campaign Execution & Admin
• Coordinate product seeding, logistics, briefings, timelines, and approval flows.
• Ensure compliance with advertising standards (#ad, disclosures, and platform regulations).
The Right Fit Has…
• Bachelor’s degree in Marketing, Communications, or related field.
• Comfortable working in a fast-paced environment with a high level of execution.
• 3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles, with a strong portfolio demonstrating successful campaigns.
• Deep understanding of social media platforms, algorithms, influencer landscape, and content trends.
• Excellent written and verbal communication skills.
• Strong analytical skills with experience in influencer or social analytics tools to track performance and measure ROI.
• Ability to multitask, prioritize, and thrive under tight deadlines.
• Creative thinker with storytelling ability and an eye for engaging content.
• Strong attention to detail and organizational skills.
• Fluent in Mandarin is a plus
Location
• This role is based in Malaysia. This is a hybrid role. You are expected to work from our Petaling Jaya office at least 3 days per week.
Language
• English is our main working language across global teams. Strong English communication is required.