Description review
Content Writer
Bjak · Remote - Malaysia · back to the listing
HR standards
76/100
solid
Title ↔ description
74/100
solid
Reads as
Content Marketer
98% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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Startups
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What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About BJAK
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.
The Role
We are looking for a highly creative Content Writer who can shape the stories on our website and landing pages to improve our SEO. This role requires someone who can build a content engine that blends storytelling with impact, consistency, and performance. Your storytelling will influence how people understand, trust, and remember our brand.
This is a full-time opportunity but is open to freelancers as well.
What You’ll Do
• Craft compelling articles, blogs, newsletters, website content, and educational resources across websites, landing pages, blog sites, and product touchpoints.
• Translate technical or regulatory topics into clear, engaging, and accessible content.
• Analyse content performance and optimise strategy based on traffic, engagement, and reach.
• Partner with Product, Engineering, Marketing, Design, Legal, and Business teams to develop accurate and impactful content.
• Contribute to brainstorming sessions, content series, campaigns, and brand storytelling initiatives.
• Ensure storytelling remains cohesive, authentic, and aligned with BJAK’s voice.
• Stay attuned to cultural trends, audience behaviors, and evolving content formats.
• Identify storytelling opportunities that resonate across different markets and communities.
What We’re Looking For
• 1–3 years of experience in content creation, storytelling, copywriting, or related creative roles.
• Strong storytelling ability across websites, landing pages, and blogsites.
• Understanding of digital platforms, audience behavior, and content trends.
• Ability to develop ideas and shape them into clear, engaging narratives.
• Excellent command of both English and Malay.
• A portfolio showcasing creative content work.
Location
This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.
Language
English is our main working language across global teams. Strong English communication is required.
Interview Process
Our process is designed to move fast:
• Portfolio review
• Online assessment or practical task
• Role-specific interview
• CEO / Final Interview
For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.
The Role
We are looking for a highly creative Content Writer who can shape the stories on our website and landing pages to improve our SEO. This role requires someone who can build a content engine that blends storytelling with impact, consistency, and performance. Your storytelling will influence how people understand, trust, and remember our brand.
This is a full-time opportunity but is open to freelancers as well.
What You’ll Do
• Craft compelling articles, blogs, newsletters, website content, and educational resources across websites, landing pages, blog sites, and product touchpoints.
• Translate technical or regulatory topics into clear, engaging, and accessible content.
• Analyse content performance and optimise strategy based on traffic, engagement, and reach.
• Partner with Product, Engineering, Marketing, Design, Legal, and Business teams to develop accurate and impactful content.
• Contribute to brainstorming sessions, content series, campaigns, and brand storytelling initiatives.
• Ensure storytelling remains cohesive, authentic, and aligned with BJAK’s voice.
• Stay attuned to cultural trends, audience behaviors, and evolving content formats.
• Identify storytelling opportunities that resonate across different markets and communities.
What We’re Looking For
• 1–3 years of experience in content creation, storytelling, copywriting, or related creative roles.
• Strong storytelling ability across websites, landing pages, and blogsites.
• Understanding of digital platforms, audience behavior, and content trends.
• Ability to develop ideas and shape them into clear, engaging narratives.
• Excellent command of both English and Malay.
• A portfolio showcasing creative content work.
Location
This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.
Language
English is our main working language across global teams. Strong English communication is required.
Interview Process
Our process is designed to move fast:
• Portfolio review
• Online assessment or practical task
• Role-specific interview
• CEO / Final Interview
For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.