Description review
Senior Product Marketing Manager, Corporate Internal Audit
Fieldguide · San Francisco, CA or Remote (USA) · back to the listing
HR standards
63/100
needs work
Title ↔ description
88/100
strong
Reads as
Marketing Manager
91% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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What the listing never says
- 31 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
About Us
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
About the Role:
We are seeking a Senior Product Marketing Manager, Corporate Internal Audit to join our Product Marketing team, reporting to the Senior Director of Product Marketing. This role is the connective tissue between Product and our go to market teams (sales, customer success, and marketing), translating our product roadmap and release cadence into positioning, messaging, and enablement that reaches the right internal and external audience at the right time.
You'll need to be comfortable operating in an environment where features ship often and clear communication matters. Success here means proactively keeping GTM teams aligned with that pace, while showing a high degree of autonomy and ownership.
Understanding the corporate internal audit landscape and how advisory firms operate is a key part of this role. Candidates with hands-on risk advisory experience (internal audit, SOC, compliance, or similar) are encouraged to apply even without a traditional product marketing background.
What You'll Do:
Product Positioning, Messaging & GTM:
• Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors.
• Create and maintain buyer personas to better understand target audiences.
• Plan and execute go-to-market strategies for product launches.
• Collaborate with cross-functional teams, including product, marketing, sales, and customer success
Go-To-Market Enablement:
• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team
• Train sales teams on product features, benefits, and how to effectively sell the product
• Equip customer success with the messaging and resources they need to drive adoption, retention, and expansion conversations
Channel & Content Creation:
• Shape the partner-facing value proposition and core sales plays that resellers can run without Fieldguide in every room, then hand them off as repeatable content
• Build the full corporate IA content engine: webinar program, event strategy, and the supporting library — sales decks, demos, one-pagers, battle cards, and partner-facing versions of each.
• Partner with Revenue Marketing on the webinar and event calendar end to end: topics, speakers, follow-up nurture paths, and reseller co-hosting
Market & Buyer Expertise:
• Deep fluency in the corporate internal audit buyer: CAEs, IA directors, and audit committee stakeholders; their pressures and buying process.
• Competitive intelligence ownership for the corporate IA space: incumbent GRC/audit platforms, build-vs-buy dynamics, and where agentic AI changes the evaluation
• Partner with sales and the reseller channel on ICP definition, qualification criteria, and pricing/packaging feedback loops before we have win/loss history
About You:
• 10+ years1 of product or content marketing experience in internal audit or adjacent SaaS organizations, or equivalent internal audit experience with a fast ramp into marketing
• Strong writer across blogs, newsletters, case studies, and webinars
• Comfortable in a fast moving environment with an evolving roadmap
• A self starter who owns workstreams end to end, communicating status and surfacing blockers proactively
• Strong project management skills, able to prioritize across concurrent workstreams
• Adaptable across tools and systems, with the judgment to find efficiencies and use AI effectively
More about Fieldguide:
Fieldguide is a values-based company. Our values are:
• Fearless - Inspire & break down seemingly impossible walls.
• Fast - Launch fast with excellence, iterate to perfection.
• Lovable - Deliver happiness & 11 star experiences.
• Owners - Execute & run the business with ownership.
• Win-win - Create mutual value & earn trust for life.
• Inclusive - Scale the best ideas with inclusive teams.
Some of Our Benefits Include:
• Competitive compensation packages with meaningful ownership
• Flexible PTO
• 401k
• Wellness benefits starting on your first day
• Technology & Work from Home reimbursement
• Flexible work schedules
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
About the Role:
We are seeking a Senior Product Marketing Manager, Corporate Internal Audit to join our Product Marketing team, reporting to the Senior Director of Product Marketing. This role is the connective tissue between Product and our go to market teams (sales, customer success, and marketing), translating our product roadmap and release cadence into positioning, messaging, and enablement that reaches the right internal and external audience at the right time.
You'll need to be comfortable operating in an environment where features ship often and clear communication matters. Success here means proactively keeping GTM teams aligned with that pace, while showing a high degree of autonomy and ownership.
Understanding the corporate internal audit landscape and how advisory firms operate is a key part of this role. Candidates with hands-on risk advisory experience (internal audit, SOC, compliance, or similar) are encouraged to apply even without a traditional product marketing background.
What You'll Do:
Product Positioning, Messaging & GTM:
• Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors.
• Create and maintain buyer personas to better understand target audiences.
• Plan and execute go-to-market strategies for product launches.
• Collaborate with cross-functional teams, including product, marketing, sales, and customer success
Go-To-Market Enablement:
• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team
• Train sales teams on product features, benefits, and how to effectively sell the product
• Equip customer success with the messaging and resources they need to drive adoption, retention, and expansion conversations
Channel & Content Creation:
• Shape the partner-facing value proposition and core sales plays that resellers can run without Fieldguide in every room, then hand them off as repeatable content
• Build the full corporate IA content engine: webinar program, event strategy, and the supporting library — sales decks, demos, one-pagers, battle cards, and partner-facing versions of each.
• Partner with Revenue Marketing on the webinar and event calendar end to end: topics, speakers, follow-up nurture paths, and reseller co-hosting
Market & Buyer Expertise:
• Deep fluency in the corporate internal audit buyer: CAEs, IA directors, and audit committee stakeholders; their pressures and buying process.
• Competitive intelligence ownership for the corporate IA space: incumbent GRC/audit platforms, build-vs-buy dynamics, and where agentic AI changes the evaluation
• Partner with sales and the reseller channel on ICP definition, qualification criteria, and pricing/packaging feedback loops before we have win/loss history
About You:
• 10+ years1 of product or content marketing experience in internal audit or adjacent SaaS organizations, or equivalent internal audit experience with a fast ramp into marketing
• Strong writer across blogs, newsletters, case studies, and webinars
• Comfortable in a fast moving environment with an evolving roadmap
• A self starter who owns workstreams end to end, communicating status and surfacing blockers proactively
• Strong project management skills, able to prioritize across concurrent workstreams
• Adaptable across tools and systems, with the judgment to find efficiencies and use AI effectively
More about Fieldguide:
Fieldguide is a values-based company. Our values are:
• Fearless - Inspire & break down seemingly impossible walls.
• Fast - Launch fast with excellence, iterate to perfection.
• Lovable - Deliver happiness & 11 star experiences.
• Owners - Execute & run the business with ownership.
• Win-win - Create mutual value & earn trust for life.
• Inclusive - Scale the best ideas with inclusive teams.
Some of Our Benefits Include:
• Competitive compensation packages with meaningful ownership
• Flexible PTO
• 401k
• Wellness benefits starting on your first day
• Technology & Work from Home reimbursement
• Flexible work schedules