Description review
Senior Content Writer, Research & Insights
Hercules · San Francisco, Remote - North America · back to the listing
HR standards
60/100
needs work
Title ↔ description
77/100
solid
Reads as
Content Marketer
98% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
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What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
What are we looking for?
Hercules is looking for a senior or staff level Content Writer to deep dive into our customers and share data driven research and insights. Research & Insights
What will you do?
You will write the following
• Customer case studies. Write 100s of case studies about customers and the value Hercules Hercules has created for them. See hercules.app/customers for examples
• Research-driven blog posts. Write detailed, research-driven blog posts, reports, and deep dives about trends we see across our customers. See Carta Data Desk, Openrouter Insights, or Ramp Economics Lab for examples
What skills do we expect you to have?
We expect candidates to be incredibly strong across all of the following areas:
• Exceptional writing. You are able to turn complex information into clear, compelling stories. Your writing is terse, simple, specific, and useful.
• Note: We explicitly require a portfolio of long-form published work to
• Customer interviewing. You are able to conduct extensive interviews with a variety of customers. You can dive deep on unexpected information and uncover the details that make a case study convincing
• Original research and editorial judgment. You are able to independently come up with interesting research questions and stories.
• Analytical ability and rigor. You are comfortable working with data, spotting patterns, and presenting findings through clear charts and explanations. You verify your numbers and challenge assumptions!
• Business and software understanding. You quickly understand how different businesses operate and how software affects their revenue, costs, and day-to-day work.
• AI-native. You use AI extensively to 10x your output speed and quality
• SEO. You understand search intent, internal linking, and other SEO best practices.
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of the principles can be learned on the job, however, we do specifically filter for the following principles in our hiring process:
• We ship. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds up our learning and delights our customers.
• We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
• We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates who are willing to 1) work in US time zones and 2) travel to the office regularly.
What are Hercules’ benefits?
• Unlimited AI token budget
• Take what you need vacation policy
• Healthcare, vision, and dental
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k + equity (variable based on seniority, equity, and location)
Hercules is looking for a senior or staff level Content Writer to deep dive into our customers and share data driven research and insights. Research & Insights
What will you do?
You will write the following
• Customer case studies. Write 100s of case studies about customers and the value Hercules Hercules has created for them. See hercules.app/customers for examples
• Research-driven blog posts. Write detailed, research-driven blog posts, reports, and deep dives about trends we see across our customers. See Carta Data Desk, Openrouter Insights, or Ramp Economics Lab for examples
What skills do we expect you to have?
We expect candidates to be incredibly strong across all of the following areas:
• Exceptional writing. You are able to turn complex information into clear, compelling stories. Your writing is terse, simple, specific, and useful.
• Note: We explicitly require a portfolio of long-form published work to
• Customer interviewing. You are able to conduct extensive interviews with a variety of customers. You can dive deep on unexpected information and uncover the details that make a case study convincing
• Original research and editorial judgment. You are able to independently come up with interesting research questions and stories.
• Analytical ability and rigor. You are comfortable working with data, spotting patterns, and presenting findings through clear charts and explanations. You verify your numbers and challenge assumptions!
• Business and software understanding. You quickly understand how different businesses operate and how software affects their revenue, costs, and day-to-day work.
• AI-native. You use AI extensively to 10x your output speed and quality
• SEO. You understand search intent, internal linking, and other SEO best practices.
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of the principles can be learned on the job, however, we do specifically filter for the following principles in our hiring process:
• We ship. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds up our learning and delights our customers.
• We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
• We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates who are willing to 1) work in US time zones and 2) travel to the office regularly.
What are Hercules’ benefits?
• Unlimited AI token budget
• Take what you need vacation policy
• Healthcare, vision, and dental
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k + equity (variable based on seniority, equity, and location)